• Save
Brand Strategy and Identity for the Swedish Armed Forces
Upcoming SlideShare
Loading in...5
×
 

Brand Strategy and Identity for the Swedish Armed Forces

on

  • 991 views

This is the result of our module called Brand strategy and identity. We had to create a new identity for the Swedish Armed Forces

This is the result of our module called Brand strategy and identity. We had to create a new identity for the Swedish Armed Forces

Statistics

Views

Total Views
991
Views on SlideShare
922
Embed Views
69

Actions

Likes
1
Downloads
0
Comments
0

2 Embeds 69

http://www.2sites.be 66
http://www.slideshare.net 3

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Brand Strategy and Identity for the Swedish Armed Forces Brand Strategy and Identity for the Swedish Armed Forces Presentation Transcript

  • INTRODUCTION SWEDISH ARMED FORCES CAS & THE CATS Anna María Larsson Designer Cas Lemmens Project Manager / Designer Emma Lövbrand Art Director Gro Larsson Art Director Linn Sundqvist Process Leader / Strategist Mari Bergström Project Manager / Designer
  • INTRODUCTION SWEDISH ARMED FORCES AGENDA Process Insights Concept Brand Identity Q&A
  • PROCESS SWEDISH ARMED FORCES PROCESS Research & Analysis Moodboard Brainstorm Client Pitch Concept Refinement Production Presentation
  • PROCESS / RESEARCH & ANALYSIS SWEDISH ARMED FORCES RESEARCH & ANALYSIS
  • PROCESS / RESEARCH & ANALYSIS SWEDISH ARMED FORCES RESEARCH & ANALYSIS Trust Intelligence Authority
  • PROCESS / RESEARCH & ANALYSIS SWEDISH ARMED FORCES INSIGHTS WHAT SHOULD SAF COMMUNICATE? Modern Brand Skill Intelligence Moral Reliable support and authority Attractive Employer
  • PROCESS / CONCEPT BRAINSTORMING SWEDISH ARMED FORCES CONCEPT BRAINSTORMING Trust Intelligence Authority
  • PROCESS / CONCEPT BRAINSTORMING SWEDISH ARMED FORCES CONCEPT BRAINSTORMING
  • PROCESS / CLIENT PITCH SWEDISH ARMED FORCES CLIENT PITCH
  • PROCESS / CONCEPT REFINEMENT SWEDISH ARMED FORCES CONCEPT REFINEMENT
  • MOODBOARDS SWEDISH ARMED FORCES MOODBOARDS
  • LOGO DEVELOPMENT SWEDISH ARMED FORCES LOGO DEVELOPMENT
  • CONCEPT SWEDISH ARMED FORCES CONCEPT
  • CONCEPT / TANGRAM SWEDISH ARMED FORCES TANGRAM
  • CONCEPT / TANGRAM SWEDISH ARMED FORCES WHY TANGRAM? Changeable Clever Challenging Creative
  • BRAND IDENTITY SWEDISH ARMED FORCES BRAND IDENTITY
  • BRAND IDENTITY / SAF LOGO SWEDISH ARMED FORCES SAF LOGO
  • BRAND IDENTITY / SAF LOGO SWEDISH ARMED FORCES SAF LOGO
  • BRAND IDENTITY / SAF LOGO SWEDISH ARMED FORCES SAF LOGO
  • BRAND IDENTITY / SAF LOGO SWEDISH ARMED FORCES SAF LOGO
  • BRAND IDENTITY / SAF LOGO SWEDISH ARMED FORCES SUB BRANDS
  • BRAND IDENTITY / SAF LOGO SWEDISH ARMED FORCES NORDIC BATTLE GROUP
  • BRAND IDENTITY / SAF LOGO SWEDISH ARMED FORCES NORDIC BATTLE GROUP
  • BRAND IDENTITY / SAF LOGO SWEDISH ARMED FORCES RESERVE OFFICER
  • BRAND IDENTITY / SAF LOGO SWEDISH ARMED FORCES RESERVE OFFICER
  • BRAND IDENTITY / SAF LOGO SWEDISH ARMED FORCES SPECIAL OFFICER ACADEMY
  • BRAND IDENTITY / SAF LOGO SWEDISH ARMED FORCES SPECIAL OFFICER ACADEMY
  • BRAND IDENTITY / COLORS SWEDISH ARMED FORCES COLORS
  • BRAND IDENTITY / WEBSITE SWEDISH ARMED FORCES WEBSITE
  • BRAND IDENTITY / WEBSITE SWEDISH ARMED FORCES WEBSITE
  • BRAND IDENTITY / WEBSITE SWEDISH ARMED FORCES WEBSITE
  • BRAND IDENTITY / WEBSITE DEVELOPMENT SWEDISH ARMED FORCES WEBSITE DEVELOPMENT SWEDISH  ARMED  FORCES COOL  GIRLS,  YES SWEDISH  TROOPS  TO  AFGHANISTAN Vestibulum ante ipsum primis in faucibus orci Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Mauris luctus et ultrices posuere cubilia Curae; Mauris sollicitudin tincidunt est sit amet vehicula. Cras at sollicitudin tincidunt est sit amet vehicula. Cras at varius sem. Morbi sed arcu nisl. Etiam quis tellus varius sem. Morbi sed arcu nisl. Etiam quis tellus nisl, ut aliquet libero. Morbi in neque turpis. In quis nisl, ut aliquet libero. Morbi in neque turpis. In quis hendrerit tellus. Maecenas et purus dolor, in hendrerit tellus. Maecenas et purus dolor, in fringilla lectus. Praesent quis tempor risus. Integer fringilla lectus. non risus erat, quis facilisis mauris. Cras quis ante quis orci semper pulvinar. Ut vel nisl dui, in portti- Praesent quis tempor risus. Integer non risus erat, tor leo. Morbi lacinia metus vitae sapien pharetra quis facilisis mauris. Cras quis ante quis orci ut sollicitudin magna dignissim. semper pulvinar. Ut vel nisl dui, in porttitor leo. Morbi lacinia metus vitae sapien pharetra ut Vestibulum ante ipsum primis in faucibus orci sollicitudin magna dignissim. luctus et ultrices posuere cubilia Curae; Mauris sollicitudin tincidunt est sit amet vehicula. Cras at varius sem. Morbi sed arcu nisl. Etiam quis tellus nisl, ut aliquet libero. Morbi in neque turpis. In quis hendrerit tellus. Maecenas et purus dolor, in fringilla lectus. OTHER  HEADLINE  THAN  THAT Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Mauris sollicitudin tincidunt est sit amet vehicula. Cras at varius sem. Morbi sed arcu nisl. Etiam quis tellus nisl, ut aliquet libero. Morbi in neque turpis. In quis hendrerit tellus. Maecenas et purus dolor, in fringilla lectus. Praesent quis tempor risus. Integer non risus erat, quis facilisis mauris. Cras quis ante quis orci semper pulvinar. Ut vel nisl dui, in portti- OTHER  HEADLINE  THAN  THAT Vestibulum ante ipsum primis in faucibus orci OTHER  HEADLINE  HERE luctus et ultrices posuere cubilia Curae; Mauris sollicitudin tincidunt est sit amet vehicula. Cras at Vestibulum ante ipsum primis in faucibus orci varius sem. Morbi sed arcu nisl. Etiam quis tellus luctus et ultrices posuere cubilia Curae; Mauris nisl, ut aliquet libero. Morbi in neque turpis. In quis sollicitudin tincidunt est sit amet vehicula. Cras at hendrerit tellus. Maecenas et purus dolor, in varius sem. Morbi sed arcu nisl. Etiam quis tellus fringilla lectus. Praesent quis tempor risus. Integer nisl, ut aliquet libero. Morbi in neque turpis. In quis non risus erat, quis facilisis mauris. Cras quis ante hendrerit tellus. Maecenas et purus dolor, in quis orci semper pulvinar. Ut vel nisl dui, in portti- fringilla lectus. Praesent quis tempor risus. Integer non risus erat, quis facilisis mauris. Cras quis ante quis orci semper pulvinar. Ut vel nisl dui, in porttitor leo. Morbi lacinia metus vitae sapien pharetra ut sollicitudin magna dignissim.
  • BRAND IDENTITY / WEBSITE DEVELOPMENT SWEDISH ARMED FORCES WEBSITE DEVELOPMENT
  • BRAND IDENTITY / BUSINESS CARDS SWEDISH ARMED FORCES
  • BRAND IDENTITY / STATIONARY SWEDISH ARMED FORCES STATIONARY
  • BRAND IDENTITY / STATIONARY SWEDISH ARMED FORCES STATIONARY
  • BRAND IDENTITY / STATIONARY SWEDISH ARMED FORCES STATIONARY
  • BRAND IDENTITY / STATIONARY SWEDISH ARMED FORCES STATIONARY
  • BRAND IDENTITY / STATIONARY SWEDISH ARMED FORCES STATIONARY
  • BRAND IDENTITY / STICKERS SWEDISH ARMED FORCES STICKERS
  • BRAND IDENTITY / STATIONARY SWEDISH ARMED FORCES FOLDER
  • BRAND IDENTITY / BUSINESS CARDS SWEDISH ARMED FORCES BUSINESS CARDS
  • BRAND IDENTITY / TYPOGRAPHY SWEDISH ARMED FORCES TYPOGRAPHY Trade Gothic Times ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
  • BRAND IDENTITY / TYPOGRAPHY SWEDISH ARMED FORCES TYPOGRAPHY HELVETICA ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Share Techmono