Park Theatre c. 1949, Full Façade.People unknown but notice the African-American man looking at a movie poster in front of the left lobby door. Gabe Clericuzio, Photograph Albums, Private Collection.
Cutter points this out in 1948 briefly describing the ideal theater auditorium, he writes that the moviegoer should be able “sit down and look at what is ahead of him and not be conscious of the physical shelter in which he is enjoying that picture.” A 1949 book defines the basic requirements of an auditorium, beginning with “The audience comes to see the show and to hear the show. It wants a maximum of comfort, a minimum of distraction, and complete safety.”Cutter, “Psychology of the Theater,” 39.4. Burris-Meyer and Cole, Theatres & Auditorium, 1.
1939 April 4 Rockwood Amusement Co. purchased the McKenzie Theatre from Douglas Moore for $9,000. Early in 1939, Rockwood “leased a storeroom in the heart of the best business block” with plans to remodel and open the building as a new movie theater; this was the motivation Moore needed to sell out to Rockwood.
Erwin Record,article printed above fold.
Use reflects national ideals for theater interiorsBenefits of indirect lighting for the patron “a proper lighting scheme for the interior of a theatre should provide a gradual transition from the brilliancy of the marquee to the darkness of the auditorium.” “A light source should never be visible to the eyes of patrons in the modern motion picture theatre,” because the theaters sell their product in “semi-darkness” and must maintain the proper atmosphere. Theatres’ lighting described at their openings“Soft lights flow from indirect fixtures giving the atmosphere a warm, exotic pleasantry.” (Park Theatre, McKenzie)“The indirect lighting adds much to the general scheme of modernistic decorations.” (Lyric Theatre, Manchester)Sources: Joseph W. Holman, “The Theatrical Possibilities of Indirect Lighting,” in The Theatre Catalog: 1942, 19. McKenzie Banner, July 4, 1941. Coffee County News, special issue. May 14, 1936.
Celotex wall covering absorbed sound Was a very common wall treatmentNote art deco curvesProjection The recollections of Gabe Clericuzio and Mary Kate Penn Ridgeway, children of managers at the Park Theatre and the Capitol Theatre respectively, provide perspective on how the architectural design of projection rooms helped determine the gender qualified to work in this room. Ridgeway categorizes the projectionists’ task as being a “man’s job” while Clericuzio notes that the job was largely worked men. He recalls, “I only remember guys applying for that job. There was no [A/C] in the projection booth. It was warm in there during the summer.” Forrester, Footlights & Flickers, 99; and Gabe Clericuzio, e-mail message to author, July 19, 2012.
Erwin Record, 1935 11 (Nov) 03
A product of its time and place, the Park Theatre has an inherently segregated history. As the McKenzie Banner began publishing articles on the proposed theater and its progress, authors unapologetically note the segregated layout of the future theater. As anticipated, the theater’s storefront, from right to left, ultimately had a small office at the corner of Cedar and Main Street, a “stairway leading to the negro balcony,” “double box office” next to main entrance “built so as to serve both white and colored patrons,” double doors to the lobby, and a stairway leading to three second floor offices. McKenzie Banner, February 14, 1941, 1; and McKenzie Banner, January 31, 1941, 1.ANOTHER EXAMPLE“another entrance will be made…for colored patrons.” Bruceton News Section in the Tennessee Republican, Sept 17, 1940always the furthest from the screen in the least desirable location, often in the balcony or simply a portion of the balcony. The purpose of racial segregation was twofold: to isolate African-American customers from white moviegoers and to limit the viewing and “social moviegoing environment as experienced by white patrons.”C. Vann Woodward, The Strange Career of Jim Crow, 5th ed. (Oxford: Oxford University Press, 2002), 18-19; and Weyeneth, “The Architecture of Racial Segregation,” 19. Allen, “Relocating American Film History,” 74.
The 1945 Film Daily Year Book of Motion Pictures, ed. Jack Alicoate, 27th ed. (Fort Lee, NJ: The Film Daily, 1945), 47, 49.
Larger cities seat 1,000+ moviegoers
1. Theaters Studied
• Examples from each of the grand division with
a focus on West TN
• Small towns (populations: 1,200 to 5,875)
• Part of a theater circuit
• Built new, renovated, or remodeled between
3. Shift away from Picture Palace to
4. Common Features
• Preexisting buildings in the heart of downtown
• Regular renovations
• “Modern” in every respect
• Air conditioning and heating
– Fire safety
– Projection and sound
– Corner stores
• Architects specialized in small-town theaters
5. Preexisting buildings in the Heart of
• McKenzie example:
– “The construction of this theatre right in the main
part of the business district will mean much to the
City of McKenzie and be an added asset in more
mays than one.” McKenzie Banner, April 5, 1940
6. Old theater
7. Preferred locations
Looking down Broadway towards the Caledonia
Masonic Lodge on Mule Day, 1930.
Looking down Cedar towards the Park Theatre
and the Lynn Hotel, c. 1960s.
8. “Modern in Every Respect:”
“This building will be remodeled into a first class theatre, modern in every respect…The newest type of
screen and movie equipment, and air condition will be installed.” Erwin Record, July 10, 1935.
“We do not believe any other small town, the size of Erwin, in the state of Tennessee can boast of having
such a beautiful theatre.” Erwin Record, November 3, 1935.
“It will be one of the most modern in West Tennessee.” Tennessee Republican, Aug 3, 1940.
“Already styled ‘The Showplace of West Tennessee,’ the theatre has taken on the appearance of theatres
in much larger cities.” Tennessee Republican, Aug 30, 1940.
“The Ritz Theatre is undergoing a remodeling which will class the show building with the most attractive
and modern in West Tennessee.” The Bruceton Reporter in the Carroll County Democrat, Sept 6, 1940.
New projection and sound equipment will give the theater “the most modern and up-to-date equipment
to be found in the country.” Union City Daily Messenger, Feb 14, 1939.
“The New Roxy is one of the most modern theatre buildings in this section of the country, and Mr. Henry
challenges movie goers to find one better equipped and better arranged. No expense has been sparred in
making the theatre attractive, and in use of the best equipment that the market [affords]. His sound and
lighting equipment are the most modern and up to date on the market.” Union City Daily Messenger,
March 9, 1939.
“The theatre when completed will be one of the most modern equipped and most beautiful in any town
this size in the state.” Coffee County News, April 23, 1936.
9. Comfort: Lighting (indirect)
Park Theatre in McKenzie, TN