Cassandra Burnett
 What is Social Media?
 Social Media & IT
 Professional Enrichment
 Growing Your Business
 Categories of Social Media...
 Electronic
Communities
 Social Networking
 Microblogging
 Videos
Social Presence/Media Richness
Low Medium High
SelfPresentation
/Disclosure
High
Blogs
Social
Networking
Sites
(e.g.,
Face...
Private Networks
Better Blogging
“Airbnb” Networks
Skill Development
Virtual Team
Communication
Concepts
 Promoting Brand
Loyalty
 Corporate Blogging
 Job Growth Through
Symbiosis
Social Media Advertising and Its Impact on Y...
 Social Media as an Electronic Resource
 Six Categories of Social Media
 Professional Enrichment
 Getting the Word Out
Bibliography
Facebook.com. (2004). Facebook. [online] Retrieved from:
https://www.facebook.com/facebook/info [Accessed: 30...
Upcoming SlideShare
Loading in …5
×

IMKT120 - Northwestern Technologies: Keeping Up With Today’s Digital World

223 views

Published on

A presentation created in order to sway an IT Software company to incorporate social media into their business model.

Published in: Marketing, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
223
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

IMKT120 - Northwestern Technologies: Keeping Up With Today’s Digital World

  1. 1. Cassandra Burnett
  2. 2.  What is Social Media?  Social Media & IT  Professional Enrichment  Growing Your Business  Categories of Social Media  Conclusion & Discussion
  3. 3.  Electronic Communities  Social Networking  Microblogging  Videos
  4. 4. Social Presence/Media Richness Low Medium High SelfPresentation /Disclosure High Blogs Social Networking Sites (e.g., Facebook) Virtual Social Worlds (e.g., Second Life) Low Collaborative Projects (e.g., Wikipedia) Content Communities (e.g., YouTube) Virtual Game Worlds (e.g., World of Warcraft) Social Networking Media Classification (Barczyk & Duncan, 2012, p. 100).
  5. 5. Private Networks Better Blogging “Airbnb” Networks
  6. 6. Skill Development Virtual Team Communication Concepts
  7. 7.  Promoting Brand Loyalty  Corporate Blogging  Job Growth Through Symbiosis Social Media Advertising and Its Impact on Your Business (Webbusinessagenda.com, 2012)
  8. 8.  Social Media as an Electronic Resource  Six Categories of Social Media  Professional Enrichment  Getting the Word Out
  9. 9. Bibliography Facebook.com. (2004). Facebook. [online] Retrieved from: https://www.facebook.com/facebook/info [Accessed: 30 Mar 2014]. Gordon, D. (2012). Districts Create Community Connections with Social Media. Education Digest, 78(3), 59-62. Retrieved from: http://eds.a.ebscohost.com.proxy.cecybrary.com/ehost/pdfviewer/pdfviewer?sid=c1dc444 0-b408-493c-94a2-fd6127bac09f%40sessionmgr4003&vid=2&hid=4110 [Accessed: 25 Mar 2014]. Janssen, C. (2014). What is a Virtual World? - Definition from Techopedia. [online] Retrieved from: http://www.techopedia.com/definition/25604/virtual-world [Accessed: 30 Mar 2014]. Linkedin.com. (2002). About Us | LinkedIn. [online] Retrieved from: http://www.linkedin.com/about-us [Accessed: 30 Mar 2014]. Mac, A. (2014). 5 Of The Best And Worst Social Networking Trends For 2014. [online] Retrieved from: http://www.fastcompany.com/3024607/dialed/5-of-the-best-and-worst- social-networking-trends-for-2014 [Accessed: 30 Mar 2014]. Merriam-webster.com. (2012). Social media - Definition and More from the Free Merriam- Webster Dictionary. [online] Retrieved from: http://www.merriam- webster.com/dictionary/social%20media [Accessed: 29 Mar 2014]. Twitter About. (2014). Twitter About. [online] Retrieved from: https://about.twitter.com/ [Accessed: 29 Mar 2014]. Webbusinessagenda.com. (2012). Social Media Advertising and Its Impact on Your Business | Web Business Agenda. [online] Retrieved from: http://webbusinessagenda.com/social- media-advertising-and-its-impact-on-your-business/ [Accessed: 25 Mar 2014]. Youtube.com. (2005). About YouTube - YouTube. [online] Retrieved from: https://www.youtube.com/yt/about/ [Accessed: 30 Mar 2014].

×