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PODi - The Digital Printing Initiative

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An overview of PODi, the premier thought leadership organization for the global digital printing industry. PODi is member supported and provides independent, unbiased research, education, and business …

An overview of PODi, the premier thought leadership organization for the global digital printing industry. PODi is member supported and provides independent, unbiased research, education, and business growth tools for print or marketing service providers who own a digital press or who sell marketing and communication solutions powered by digital printing.

PODi has the world's largest database of digital printing case studies, plus the training, tools and support you need to sell more digital print.
www.podi.org

Our annual conference, the PODi AppForum is the place to see the latest opportunities in the digital printing industry.

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  • 1. Use the benefits of membership to grow your digital business
    Get to Know PODi
  • 2. Success with digital printing
    Francesco Marino www.freedigitalphotos.net
    Starts with PODi
  • 3. Get to Know PODi: Agenda
    Overview of PODi and Caslon
    A look at membership benefits and upcoming developments
    A visit to the websites and how to navigate them
    Questions and answers
    A follow-up survey
    A PDF version of this presentation for your reference
  • 4. Who is PODi? Who is Caslon?
    Jscreationzs www.freedigitalphotos.net
  • 5. PODiMission
    Market Development
    Grow the digital print market by educating marketing professionals and print service providers
    Community Development
    Build a community of professionals who see the value in openly sharing ideas
    Infrastructure Development
    Catalyze the creation of a new digital infrastructure for more efficient delivery of information using the printed page
  • 6. Market Development to drive digital page growth
    Sustain and accelerate the growth efforts in direct mail and print-on-demand (web to print) applications
    Add packaging as another core application
    Community Development to enable digital page growth
    Continue to grow the membership
    Provide an opportunity for members to share best practices and develop their businesses.
    Digital Infrastructure
    PPML 3.0 in sustaining mode.
    Promote standards to show that there is a robust and open digital infrastructure to support digital printing.
    Objectives
  • 7. Market Development: digital printing market up 15% in 2010
  • 8. The opportunity for more digital growth is huge
    Promotional / Transactional
    Direct Mail
    Collaterals
    Packaging
    Digital + Offset Page Volumes
  • 11. Your PODi
    First point of communication
    • info@podi.org 585-239-6063
    We are available to answer questions, provide direction and information to assist you in any way
  • 12. FilomenaScalise www.freedigitalphotos.net
    What can PODi do for YOU?
  • 13. Discover new opportunities
    Learn about the latest high-margin apps
    Sell more, faster
    Get leads & promote yourself
    Stay on top of digital application technologies
    Save money on expert advice, events, products
    Put the pieces together
  • 14. PODi deliverables
    • World’s largest database of digital print case studies www.caslon.net/PODi-Case-Studies/
    • 15. S3 (Strategic Solution Sales) Sales & Marketing Tools http://www.caslon.net/S3-Sales-Marketing/
    • 16. Monthly free-to-members webinars www.podi.org/events/index.php?mode=events_listing&menuid=3&submenuid=1&direct=events_listing&catid=1
    • 17. Lead gen/nurture programs: Resource Centers http://www.caslon.net/S3-Sales-Marketing/Caslon-Resource-Center/
    • 18. Reports, white papers & recorded webinars http://www.caslon.net/Knowledge-Base/
    • 19. Production Tools http://www.caslon.net/Production-Tools/
    • 20. DEX S3 User Forum http://www.linkedin.com/groups?mostPopular=&gid=2327065
    • 21. Find a Service Provider www.caslon.net/FindSP
    • 22. PODi AppForum Conference www.AppForum.org
    • 23. Ask the Experts www.caslon.net/ask-the-expert.html?cat=interior_knb
    • 24. PPML & CheckPPML_Prohttp://ppml.podi.org/
  • Luigi Diamanti www.freedigitalphotos.net
    Think outside the box
    Digital print case studies
  • 25. Over 470 case studies
    Easy to use, searchable database
    41 New Case Studies added for 2011 Learn how to use case studies – FREE recorded webinar in Knowledge Base.
    Submit Now for 2012
  • 37. 2011 Case Study  Earlier Case Study
  • 38. A case study is worth a thousand words
  • 39.
    • Get ideas for new solutions
    • 40. Support and train your sales force
    • 41. Add them into your sales presentations
    • 42. Make your self promo campaign a success
    • 43. Members may offer a case study as a give away on your personalized landing page (See Terms of Usage for full details)
    Educate, inspire, excite
  • 44. Get access to a new client
    • Example: Manufacturer
    • 45. Motivate your contact to return your call
    • 46. Find a case study in the database that is in the same business they are in and that has delivered great results
    • 47. Look for similar vertical market or application
    • 48. Offer the case study as an incentive for them to call you back
    How to use a case study
    Case studies provide innovative creative concepts along with quantitative documentation
  • 49. ThermaTru Trims Costs & Boosts Effectiveness with Customized Collateral Management
    Hi Joanna,
    I was researching your industry and there’s a great case study from ThermaTru, a manufacturer of building supplies, that I think illustrates an excellent solution for managing collateral across multiple distributors and territories.
    Within just months of launch, distributors across the country were using the online system to create properly branded brochures and sales materials, faster and more economically than ever before. I would love to take you through the case study to see how well it could apply to your business.
    Regards,
    David
  • 50. Salvatore Vuono www.freedigitalphotos.net
    Sell more with S3 Council
    Selling solutions is not selling print
  • 51. Selling solutions is different
    • S3 Council Orientation
    • 52. Target the right clients. Prospect Qualification
    • 53. Position yourself as a thought leader. Get leads, nurture prospects. Resource Centers
    • 54. Get the appointment. Talk Tracks
    • 55. Make an impression. Intro Presentation
    • 56. Ask the right questions. Needs Analysis
    • 57. Present your solutions. Proposal Templates
    • 58. Price for value. Value Calculators
    • 59. Get training S3 Training Modules
    • 60. PODi Insights Blog www.blog.caslon.net
    The S3 Council is the best thing that's happened for sales people in the digital print industry… valuable, practical tools and applications developed from real life experiences
  • 61. Resource Centers
    Collect leads, nurture prospects
    • Increase credibility - leverage PODi’s rich content
    • 62. Add to your website OR use as a stand-alone sales program
    • 63. Real time tracking, contact capture, & reporting – No IT help necessary
    • 64. Hosted, managed, & updated automatically by Caslon for total simplicity OR choose your own content & host on your site for SEO
    • 65. Discounts for PODi members
    • 66. www.caslon.net/S3-Sales-Marketing/Caslon-Resource-Center
    • 67. See demos http://resourcecenter.biz/1/standarddemo/
    http://custom.resourcecenter.biz/
  • 68. Training at your fingertips
    M Bartoschwww.freedigitalphotos.net
    Free on-demand sessions with top coaches
  • 69. On-demand eModules
    Sales Training
    • Three 40-minute modules. Self-paced, easy to follow. Exercises and notes
    • 70. Led by training expert, Kate Dunn
    • 71. Perfect for sales teams new to selling solutions. Available free, 24/7
    Relevant Direct Marketing
    • What you need to know to take advantage of opportunities in this fast growing application
    Value Pricing
    • Guide to pricing value-generating apps
  • Network with peers
    Exclusively for PODi Service Provider community
    S3 Users Forum is targeted to the concerns of Service Provider managers and their sales and marketing teams
    Open discussions on all sales, marketing, and business topics
    S3 Users Forum
  • 72. Proof relevance works
    Get it here!
    Salvatore Vuono www.freedigitalphotos.net
  • 73. Response Rate Report
    Benchmark information for relevant marketing programs
    • Guidelines for estimating response rates
    • 74. Static mailings range from an avg. of under 2.3% to 3.4%. Relevant campaigns range from an avg. of over 8% to 28%
    • 75. Illustrated with all new case studies
    • 76. Use as an incentive in your own lead gen campaigns!
  • Vertical Solution Maps
    Identify key vertical market challenges & provide proven solutions
    • Designed to help you sell digital print solutions more successfully
    • 77. Understand the objectives in each vertical
    • 78. Identify the challenges to achieving the goal
    • 79. Illustrate best practices solutions with real-life case studies and results
    • 80. Education, Retail, Automotive, Insurance & Healthcare, Financial Services, Travel & Entertainment, Not-for-Profit
    • 81. Use as sales tools and customer incentives
    New Vertical Solutions Maps will be released monthly
    FREE & EXCUSIVELY for PODi Members!
    Exactly the kind of industry information our sales reps need to engage in solution selling conversations with potential clients…
    • Crystal Uppercue
    EU Services
  • 82. Vertical Market White Papers
    Fundraising Solutions for the Education Market
    • Specific challenges faced by marketing & development pros at educational institutions
    • 83. Increasing the number of donors and alumni participation rate
    • 84. Increasing the amount of donations
    • 85. Reduce administrative costs by moving donations online
    • 86. Best practice solutions
    • 87. Illustrated with PODi case studies
    First in a series of new white papers designed to help you understand marketing challenges so you can sell and build better solutions
  • 88. Fill in the blanks
    Salvatore Vuono www.freedigitalphotos.net
    With PODi webinars and reports
  • 89. Stay on top of your game
    Monthly FREE-to-members webinars
    • Sales Webinars
    • 90. Tech Webinars
    • 91. Recorded webinars: available 24/7
    • 92. Reports & AppForum presentations – 2011 presentations available later this summer exclusively to PODI members
    • 93. White papers
    PODi webinars on hot industry topics help us bridge the gap of the new multimedia marketplace and continuously evolve our business…
  • 94. Find a Service Provider
    Raise your profile and get great worldwide exposure
    Marketers can search by location, services, and printing specialties
    • Marketers can search by location, services, and printing specialties
    • 95. Find partners to help you expand your services
    • 96. PODi members get top billing. Fast, easy Contact Us. Links to PODi-published Case Studies
    • 97. Make sure your listing is complete
    • 98. New and renewing members are featured for a full month – no charge!
  • Promote your company
    PODi members are industry leaders
    Submit your case studies for inclusion in the Database and for the 2012 Best Practice Awards. No entry fees. Enter as many as you like. http://www.podi.org/casestudy/bpsubmission/
    Great FREE PR if your case study is accepted
    Competition is FREE and open to everyone
    Use the PODi logo in your own marketing & link to our Web site
    Your association with PODi is a valuable asset
    Read Terms of Usage: how to use PODi case studies
    Publish your white papers
    Our PODi case study is the single best tool in our sales arsenal.
    Allegra Print & Imaging
  • 99. Time is money
    Production Central boosts efficiency
    SuatEman www.freedigitalphotos.net
  • 100. Master technology to grow profit
    Tips on the latest digital application technologies
    • Production Central can help you:
    • 101. Get best practices on PURLs, web-to-print, and more
    • 102. Web-to-print selection tools
    • 103. Live Tech Webinars
    • 104. Recorded Tech Webinars: An archive of tech-centric presentations. If you miss the live event, check it out here
    • 105. PPML 3.0 & CheckPPML_Pro
  • Gregory Szarkiewicz www.freedigitalphotos.net
    Don’t know where to turn?
    Find answers at PODi
  • 106. Save time and money
    Get answers with Ask the Experts
    Save hundreds on consultant services
    Directly effect your workflow with PPML
    New PPML3.0 – enables transparency effects for large VDP campaigns with no reduction in RIP speeds
    Check PPML Pro – discounted for members
    Check PPML – Evaluate PPML and confirm that it’s running optimally. Includes a viewer to show you what PDF pages will look like http://ppml.podi.org/
  • 107. The Annual Event for the Digital Printing Community
    Unbiased, vendor neutral, no hidden agendas
    • 2012 Dates & Location Announced Soon
    • 108. Follow PODi on Twitter, Facebook and LinkedIn to be the 1st to know
    • 109. PODi members get discounts on attendance & sponsorship
    • 110. 2011 Stats:
    • 111. 400 attendees from 14 countries
    • 112. Attendance up over 30% in past 2 yrs
    • 113. 23 sponsors. 44 sessions
    • 114. See pictures
    • 115. Interested in speaking at 2012 event? Contact us
  • PODi member companies have greater profits
    ROI of PODi membership
    Francesco Marino www.freedigitalphotos.net
  • 116.
    • Immediate return on investment & support for your entire staff
    • 117. Measurable long-term ROI
    + Case Studies, S3 Council tools & training
    + Free monthly webinars
    + Special reports, presentations, white papers
    + Increased sales from Resource Center plus exclusive member discounts
    + Advice from Ask the Experts. Exposure in Find a Service Provider
    + Technology tips from Production Central
    + Discounts on 2012 AppForum
    + Knowledge gained. Connections made
    =
    Recoup over 200% of your annual membership!
    PODi = Growth in digital
    PODi members have averaged profits of 11.6% compared to a printing industry norm of 2.7%
  • 118. Slide 2: Francesco Marino www.freedigitalphotos.net
    Slide 4: Jscreationzswww.freedigitalphotos.net
    Slide 7: FilomenaScalisewww.freedigitalphotos.net
    Slide 10: Luigi Diamantiwww.freedigitalphotos.net
    Slide 17: Salvatore Vuonowww.freedigitalphotos.net
    Slide 19: M Bartoschwww.freedigitalphotos.net
    Slide 22: Salvatore Vuonowww.freedigitalphotos.net
    Slide 24: Salvatore Vuonowww.freedigitalphotos.net
    Slide 26: FloatingLemonswww.freedigitalphotos.net
    Slide 30: SuatEmanwww.freedigitalphotos.net
    Slide 32: Gregory Szarkiewiczwww.freedigitalphotos.net
    Slide 35: Francesco Marino www.freedigitalphotos.net
    Image Credits
  • 119. The Digital Printing Initiative
    info@podi.org
    585.239.6063
    www.podi.org
    PODi is managed by Caslon & Company

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