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WordCamp Boston 2010 - SEO 101


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Casie Gillette's SEO 101 presentation from WordCamp Boston 2010.

Casie Gillette's SEO 101 presentation from WordCamp Boston 2010.

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  • Snake Oil SalesmanQuick & EasyPracticeTrial & Error
  • 5 Key Factors to SEOSite Architecture next
  • Easy to rememberBookmarkingSharing/EmailingWordpress makes this easyCMS today
  • Cross-Links Next
  • What is Cross-Linking?Benefits – users, keywords, spiders
  • Sitemaps next
  • Root folder
  • Root folderWhy? -> indexingWebmaster tools next
  • Keyword Research
  • Title Tags Next
  • Why are these important? Search results next
  • Writing Tags next
  • Title TagWrite description for the userKeywords 3-5Content next
  • Write for the people! Links next
  • Backlinks mean more people talking about youTypes of links
  • Wordpress next
  • Resources next
  • Transcript

    • 1. SEO 101
      Presented by: Casie Gillette - WordCamp Boston - January 23, 2010
    • 2. I’m Casie. Nice to Meet You!
      • SEO Manager at
      • 3. SEO Specialist at KoMarketing Associates
      • 4. SEO Analyst at MarketSmart Interactive
      • 5. Twitter @casieg
      • 6. or
    • SEO Myths: True or False?
      SEO is D-E-A-D!
      F A L S E
    • 7. SEO Myths: True or False?
      SEO is Magic!
      F A L S E
    • 8. SEO Myths: True or False?
      Anyone Can Do it!
      T R U E
    • 9. SEO 101: Let’s Start with the Basics
    • Site Architecture
      Make it easy for search engines to crawl your site!
      URL Structure
      Other Best Practices
    • 15. Site Architecture: URL Structure
    • Site Architecture: URL Structure
      • 20.
      • 21.
      • main/newyork/womenrunway/marcjacobs/
      • 22.
      • 23.
    • Site Architecture: Cross-Linking
    • Site Architecture: Cross-Linking
      Not so Good
    • 30. Site Architecture: Sitemaps
      Make it easy for EVERYONE
    • Site Architecture: XML Sitemaps
      Help Your Friendly Neighborhood Spider
      • XML Sitemaps are designed for search engines.
      • 35. Easy to Create, Easy to Submit
      • Webmaster Tools
    • 36. Site Architecture: Best Practices
      “First learn stand, then learn fly”
    • 42. Keywords: Research & Selection
      Choose keywords that are right for YOUR site!
      Keyword Research
      Choosing Keywords
      Writing Meta Tags
    • 43. Keywords: Research
      #1 - Start a List
      apple laptop
      apple laptop deals
      apple laptops
      apple mac book
      apple mac book pro
      apple mac books
      apple macbook
      apple macbook pro
      apple macbooks
      apple note book
      apple note books
      apple notebook
      apple notebooks
      macbook deals
      black macbook
      black macbooks
      cheap apple laptop
      cheap apple laptops
      cheap macbook
      cheap macbooks
      mac book
      mac book laptops
      mac books
      macbook deal
      macbook deals
      macbook laptop
      macbook pro
    • 47. Keywords: Research
      #2 – Check The Search Volume
      • Free Tools:
      Google Keyword Tool
      Wordtracker Free Keyword Tool
      Keyword Discovery Free Tool
      Google Trends
      SEO Book Keyword Suggestion Tool
    • 48. Keywords: Research
      #3 – Choose Your Keywords
    • Meta Tags: Titles & Descriptions
      Things to Know
      Title tagsARE important
      Meta Descriptions ARE important
      Meta Keywords are….NOT?
    • 51. Keywords: Meta Tags
    • 52. Meta Tags: Writing Tips
      Meta Description
      • <170 characters
      • 53. Call to Action
      • 54. Easy to Read
      Title tags
    • Content: Writing for Search Engines
      Quality content attracts users and search engines!
      Utilizing Keywords
      Users vs. Search Engines
      Types of Content
    • 57. Content: Writing for Search Engines
      Quality content attracts users and search engines!
    • Links & Link Building
      Get people to talk about you!
      Backlinks & Rankings
      Getting Links
    • 65. Links: Where To Get Them
      Social Media
    • 66. SEO & WordPress: Best Friends
      Make WordPress work for you!
      WordPress is SEO Friendly
      • All in One SEO Pack
      • 67. URL Configuration
      • 68. Great List of SEO Plugins
    • 69. SEO Resources
      Get more info and start SEO-ing!
      • 70.
      • 71.
      • 72.
      • 73.
    • Questions?
      Thoughts – Comments – Ideas – Thanks!
      Casie Gillette