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WordCamp Boston 2010 - SEO 101

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Casie Gillette's SEO 101 presentation from WordCamp Boston 2010.

Casie Gillette's SEO 101 presentation from WordCamp Boston 2010.

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  • Hi,
    This is Rad, founder of SRI Tech SEO (www.seocompanyofindia.com) based in India. Our highly qualified and experienced team with varied domain knowledge and expertise to provide cutting edge solutions within a strict time line. We deliver quality solutions in a cost effective manner by utilizing the latest technologies. Our management practices provide customers confidentiality, timely delivery, quality and innovative solutions with a good return on investment. We have excellence in top technologies. We work many UK and USA based projects successfully since 6 Years. You can hire full time SEO expert individually or a team of dedicated SEO professionals for your SEO campaign at affordable price. I would like to inform you that there is no Google Penguin or Panda ranking penalty affect any of our projects during the Google Penguin, Panda updation. We do focus on quality work rather than quantity. We always do white hat SEO according to Google Penguin, Yahoo, MSN rules and regulation.

    Our Dedicated SEO Expert’s role:-

    Our SEO expert will work 8 hours per day and 5 days in a week. Total 160 Hours in a month.

    We will provide you mail and online chat ID of dedicated SEO expert so that they are contactable at all times.

    The SEO expert hired by you can work on 2 or more SEO projects simultaneously according to you.

    The person will be in your complete control. You can ask that person to do almost any thing like on page optimisation, link building, directory submission, content modification, article writing, article submission, social networking/bookmarking and so on.

    We do following work for promotion of your websites:

    Onpage (SEO)Optimization

    1. Keyword Research
    2. Title tags optimization
    3. Meta Description
    4. HTML Validation
    5. Image optimization
    6. Sitemap generation
    7. Robots.txt generation and optimization
    8. H1 tags optimization

    Offpage (SEO) optimization

    9. Article Marketing
    10. Press Release Marketing
    11. Theme based one way links from relevant sites
    12. Blog postings & blog comments in relevant blogs
    13. Forum postings in relevant high PR forums
    14. Link wheels
    15. Link Baiting
    16. Web 2.0 Submissions
    17. High PR directory submissions

    Social Media Optimization

    18. Social Bookmarks in High PR sites
    19. Facebook Like page promotion
    20. Twitter promotion

    If you require any SEO Report or SEO Work Details, I will send to you. For more details about price and samples contact me.

    Skype: radhey543
    Gtalk: radhasyam

    Regards,
    Rad
    Founder
    SRI Tech SEO
    www.seocompanyofindia.com
    rad@seocompanyofindia.com
    +91 9556264525
       Reply 
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  • Snake Oil SalesmanQuick & EasyPracticeTrial & Error
  • 5 Key Factors to SEOSite Architecture next
  • Easy to rememberBookmarkingSharing/EmailingWordpress makes this easyCMS today
  • Cross-Links Next
  • What is Cross-Linking?Benefits – users, keywords, spiders
  • Sitemaps next
  • Root folder
  • Root folderWhy? -> indexingWebmaster tools next
  • Keyword Research
  • Title Tags Next
  • Why are these important? Search results next
  • Writing Tags next
  • Title TagWrite description for the userKeywords 3-5Content next
  • Write for the people! Links next
  • Backlinks mean more people talking about youTypes of links
  • Wordpress next
  • Resources next
  • Transcript

    • 1. SEO 101
      Presented by: Casie Gillette - WordCamp Boston - January 23, 2010
    • 2. I’m Casie. Nice to Meet You!
      • SEO Manager at Grasshopper.com
      • 3. SEO Specialist at KoMarketing Associates
      • 4. SEO Analyst at MarketSmart Interactive
      • 5. Twitter @casieg
      • 6. cgillette@grasshopper.com or casieg@gmail.com
    • SEO Myths: True or False?
      SEO is D-E-A-D!
      F A L S E
    • 7. SEO Myths: True or False?
      SEO is Magic!
      F A L S E
    • 8. SEO Myths: True or False?
      Anyone Can Do it!
      T R U E
    • 9. SEO 101: Let’s Start with the Basics
    • Site Architecture
      Make it easy for search engines to crawl your site!
      URL Structure
      Cross-Linking
      Sitemaps
      Other Best Practices
    • 15. Site Architecture: URL Structure
      Do’s
      Don'ts
    • Site Architecture: URL Structure
      Good:
      • http://grasshopper.com/800-numbers/
      • 20. http://www.discoverohio.com/visitors/map.asp
      • 21. http://mashable.com/2009/12/12/the-google-phone-cometh/
      Ehh:
      • http://www.newyorkmetro.com/fashion/fashionshows/2007/spring/ main/newyork/womenrunway/marcjacobs/
      • 22. http://news.cnet.com/8301-1035_3-10269459-94.html
      • 23. http://www.amazon.com/gp/product/0312571356?ie=UTF8&tag=oth8hou-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0312571356
    • Site Architecture: Cross-Linking
      How
      Where
    • Site Architecture: Cross-Linking
      Not so Good
      Good
    • 30. Site Architecture: Sitemaps
      Make it easy for EVERYONE
    • Site Architecture: XML Sitemaps
      Help Your Friendly Neighborhood Spider
      • XML Sitemaps are designed for search engines.
      • 35. Easy to Create, Easy to Submit
      http://www.xml-sitemaps.com/
      • Webmaster Tools
      http://www.google.com/webmasters/sitemaps/login
      http://siteexplorer.search.yahoo.com/
      http://www.bing.com/webmaster
    • 36. Site Architecture: Best Practices
      “First learn stand, then learn fly”
    • 42. Keywords: Research & Selection
      Choose keywords that are right for YOUR site!
      Keyword Research
      Tools
      Choosing Keywords
      Writing Meta Tags
    • 43. Keywords: Research
      #1 - Start a List
      apple laptop
      apple laptop deals
      apple laptops
      apple mac book
      apple mac book pro
      apple mac books
      apple macbook
      apple macbook pro
      apple macbooks
      apple note book
      apple note books
      apple notebook
      apple notebooks
      macbook deals
      black macbook
      black macbooks
      cheap apple laptop
      cheap apple laptops
      cheap macbook
      cheap macbooks
      mac book
      mac book laptops
      mac books
      macbook
      macbook deal
      macbook deals
      macbook laptop
      macbook pro
      macbooks
    • 47. Keywords: Research
      #2 – Check The Search Volume
      • Free Tools:
      Google Keyword Tool
      Wordtracker Free Keyword Tool
      Keyword Discovery Free Tool
      Google Trends
      SEO Book Keyword Suggestion Tool
    • 48. Keywords: Research
      #3 – Choose Your Keywords
    • Meta Tags: Titles & Descriptions
      Things to Know
      Title tagsARE important
      Meta Descriptions ARE important
      Meta Keywords are….NOT?
    • 51. Keywords: Meta Tags
    • 52. Meta Tags: Writing Tips
      Meta Description
      • <170 characters
      • 53. Call to Action
      • 54. Easy to Read
      Title tags
    • Content: Writing for Search Engines
      Quality content attracts users and search engines!
      Utilizing Keywords
      Users vs. Search Engines
      Types of Content
    • 57. Content: Writing for Search Engines
      Quality content attracts users and search engines!
      Where
      How
    • Links & Link Building
      Get people to talk about you!
      Backlinks & Rankings
      Getting Links
    • 65. Links: Where To Get Them
      Directories
      Partners
      Paid
      Forums
      Articles
      Social Media
      Blogs
      News
    • 66. SEO & WordPress: Best Friends
      Make WordPress work for you!
      WordPress is SEO Friendly
      • All in One SEO Pack
      • 67. URL Configuration
      • 68. Great List of SEO Plugins
      http://mashable.com/2009/03/20/wordpress-seo-plugins/
    • 69. SEO Resources
      Get more info and start SEO-ing!
      Sites
      • http://www.seomoz.com
      • 70. http://searchengineland.com
      • 71. http://www.searchengineguide.com
      Checklists
      • http://www.webconfs.com/15-minute-seo.php
      • 72. http://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo
      • 73. http://articles.sitepoint.com/article/ultimate-seo-checklist
    • Questions?
      Thoughts – Comments – Ideas – Thanks!
      Casie Gillette
      cgillette@grasshopper.com
      @casieg

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