WordCamp Boston 2010 - SEO 101
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WordCamp Boston 2010 - SEO 101

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Casie Gillette's SEO 101 presentation from WordCamp Boston 2010.

Casie Gillette's SEO 101 presentation from WordCamp Boston 2010.

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  • Full Name Full Name Comment goes here.
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  • Hi,
    This is Rad, founder of SRI Tech SEO (www.seocompanyofindia.com) based in India. Our highly qualified and experienced team with varied domain knowledge and expertise to provide cutting edge solutions within a strict time line. We deliver quality solutions in a cost effective manner by utilizing the latest technologies. Our management practices provide customers confidentiality, timely delivery, quality and innovative solutions with a good return on investment. We have excellence in top technologies. We work many UK and USA based projects successfully since 6 Years. You can hire full time SEO expert individually or a team of dedicated SEO professionals for your SEO campaign at affordable price. I would like to inform you that there is no Google Penguin or Panda ranking penalty affect any of our projects during the Google Penguin, Panda updation. We do focus on quality work rather than quantity. We always do white hat SEO according to Google Penguin, Yahoo, MSN rules and regulation.

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    We do following work for promotion of your websites:

    Onpage (SEO)Optimization

    1. Keyword Research
    2. Title tags optimization
    3. Meta Description
    4. HTML Validation
    5. Image optimization
    6. Sitemap generation
    7. Robots.txt generation and optimization
    8. H1 tags optimization

    Offpage (SEO) optimization

    9. Article Marketing
    10. Press Release Marketing
    11. Theme based one way links from relevant sites
    12. Blog postings & blog comments in relevant blogs
    13. Forum postings in relevant high PR forums
    14. Link wheels
    15. Link Baiting
    16. Web 2.0 Submissions
    17. High PR directory submissions

    Social Media Optimization

    18. Social Bookmarks in High PR sites
    19. Facebook Like page promotion
    20. Twitter promotion

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    Regards,
    Rad
    Founder
    SRI Tech SEO
    www.seocompanyofindia.com
    rad@seocompanyofindia.com
    +91 9556264525
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  • Snake Oil SalesmanQuick & EasyPracticeTrial & Error
  • 5 Key Factors to SEOSite Architecture next
  • Easy to rememberBookmarkingSharing/EmailingWordpress makes this easyCMS today
  • Cross-Links Next
  • What is Cross-Linking?Benefits – users, keywords, spiders
  • Sitemaps next
  • Root folder
  • Root folderWhy? -> indexingWebmaster tools next
  • Keyword Research
  • Title Tags Next
  • Why are these important? Search results next
  • Writing Tags next
  • Title TagWrite description for the userKeywords 3-5Content next
  • Write for the people! Links next
  • Backlinks mean more people talking about youTypes of links
  • Wordpress next
  • Resources next

WordCamp Boston 2010 - SEO 101 WordCamp Boston 2010 - SEO 101 Presentation Transcript

  • SEO 101
    Presented by: Casie Gillette - WordCamp Boston - January 23, 2010
  • I’m Casie. Nice to Meet You!
    • SEO Manager at Grasshopper.com
    • SEO Specialist at KoMarketing Associates
    • SEO Analyst at MarketSmart Interactive
    • Twitter @casieg
    • cgillette@grasshopper.com or casieg@gmail.com
  • SEO Myths: True or False?
    SEO is D-E-A-D!
    F A L S E
  • SEO Myths: True or False?
    SEO is Magic!
    F A L S E
  • SEO Myths: True or False?
    Anyone Can Do it!
    T R U E
  • SEO 101: Let’s Start with the Basics
    • SiteArchitecture
    • Keywords & Meta Tags
    • Content
    • Links & Link Building
    • SEO & WordPress
    • Resources
  • Site Architecture
    Make it easy for search engines to crawl your site!
    URL Structure
    Cross-Linking
    Sitemaps
    Other Best Practices
  • Site Architecture: URL Structure
    Do’s
    • Use Keywords
    • Keep it Short
    • Use Hyphens
    Don'ts
    • Session IDs
    • Duplicate URLs
    • Case Sensitive
  • Site Architecture: URL Structure
    Good:
    • http://grasshopper.com/800-numbers/
    • http://www.discoverohio.com/visitors/map.asp
    • http://mashable.com/2009/12/12/the-google-phone-cometh/
    Ehh:
    • http://www.newyorkmetro.com/fashion/fashionshows/2007/spring/ main/newyork/womenrunway/marcjacobs/
    • http://news.cnet.com/8301-1035_3-10269459-94.html
    • http://www.amazon.com/gp/product/0312571356?ie=UTF8&tag=oth8hou-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0312571356
  • Site Architecture: Cross-Linking
    How
    • Use Keywords
    • Page Topic
    • Tell the User
    • Don’t Overdo It
    Where
    • Existing Pages
    • Sitemaps/FAQs
    • Blog Posts
    • Footer
  • Site Architecture: Cross-Linking
    Not so Good
    Good
  • Site Architecture: Sitemaps
    Make it easy for EVERYONE
    • Text Based
    • Logical Order
    • Keep it Simple
    • Add to Footer
    • http://www.apple.com/sitemap/
  • Site Architecture: XML Sitemaps
    Help Your Friendly Neighborhood Spider
    • XML Sitemaps are designed for search engines.
    • Easy to Create, Easy to Submit
    http://www.xml-sitemaps.com/
    • Webmaster Tools
    http://www.google.com/webmasters/sitemaps/login
    http://siteexplorer.search.yahoo.com/
    http://www.bing.com/webmaster
  • Site Architecture: Best Practices
    • Keep Navigation Simple
    • Flash
    • Images vs. Text
    • LimitRedirects
    • Use a Robots
    • 404
    “First learn stand, then learn fly”
  • Keywords: Research & Selection
    Choose keywords that are right for YOUR site!
    Keyword Research
    Tools
    Choosing Keywords
    Writing Meta Tags
  • Keywords: Research
    #1 - Start a List
    • Describe
    • Industry
    • Competitors
    • PPC
    apple laptop
    apple laptop deals
    apple laptops
    apple mac book
    apple mac book pro
    apple mac books
    apple macbook
    apple macbook pro
    apple macbooks
    apple note book
    apple note books
    apple notebook
    apple notebooks
    macbook deals
    black macbook
    black macbooks
    cheap apple laptop
    cheap apple laptops
    cheap macbook
    cheap macbooks
    mac book
    mac book laptops
    mac books
    macbook
    macbook deal
    macbook deals
    macbook laptop
    macbook pro
    macbooks
  • Keywords: Research
    #2 – Check The Search Volume
    • Free Tools:
    Google Keyword Tool
    Wordtracker Free Keyword Tool
    Keyword Discovery Free Tool
    Google Trends
    SEO Book Keyword Suggestion Tool
  • Keywords: Research
    #3 – Choose Your Keywords
    • Search Volume
    • Be Relevant
    • CEO Right
  • Meta Tags: Titles & Descriptions
    Things to Know
    Title tagsARE important
    Meta Descriptions ARE important
    Meta Keywords are….NOT?
  • Keywords: Meta Tags
  • Meta Tags: Writing Tips
    Meta Description
    • <170 characters
    • Call to Action
    • Easy to Read
    Title tags
    • < 65 characters
    • 1-3 Keywords
    • Brand Name
  • Content: Writing for Search Engines
    Quality content attracts users and search engines!
    Utilizing Keywords
    Users vs. Search Engines
    Types of Content
  • Content: Writing for Search Engines
    Quality content attracts users and search engines!
    Where
    • H1 Tags
    • Current Content
    • New Content
    • Internal Links
    How
    • Product/Service Features
    • News Stories
    • FAQ
    • Articles
    • Blog Posts
  • Links & Link Building
    Get people to talk about you!
    Backlinks & Rankings
    Getting Links
  • Links: Where To Get Them
    Directories
    Partners
    Paid
    Forums
    Articles
    Social Media
    Blogs
    News
  • SEO & WordPress: Best Friends
    Make WordPress work for you!
    WordPress is SEO Friendly
    • All in One SEO Pack
    • URL Configuration
    • Great List of SEO Plugins
    http://mashable.com/2009/03/20/wordpress-seo-plugins/
  • SEO Resources
    Get more info and start SEO-ing!
    Sites
    • http://www.seomoz.com
    • http://searchengineland.com
    • http://www.searchengineguide.com
    Checklists
    • http://www.webconfs.com/15-minute-seo.php
    • http://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo
    • http://articles.sitepoint.com/article/ultimate-seo-checklist
  • Questions?
    Thoughts – Comments – Ideas – Thanks!
    Casie Gillette
    cgillette@grasshopper.com
    @casieg