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SEO 101 <br />Presented by: Casie Gillette -  WordCamp Boston - January 23, 2010<br />
I’m Casie. Nice to Meet You!<br /><ul><li>  SEO Manager at Grasshopper.com
  SEO Specialist at KoMarketing Associates
  SEO Analyst at MarketSmart Interactive
 Twitter @casieg
cgillette@grasshopper.com or casieg@gmail.com</li></li></ul><li>  SEO Myths: True or False?<br />SEO is D-E-A-D!<br />F A ...
SEO Myths: True or False?<br />SEO is Magic!<br />F A L S E<br />
  SEO Myths: True or False?<br />Anyone Can Do it!<br />T R U E<br />
   SEO 101: Let’s Start with the Basics<br /><ul><li>SiteArchitecture
Keywords & Meta Tags
Content
Links & Link Building
SEO & WordPress
Resources</li></li></ul><li>  Site Architecture<br />    Make it easy for search engines to crawl your site!<br />URL Stru...
  Site Architecture: URL Structure<br />Do’s<br /><ul><li>Use Keywords
Keep it Short
Use Hyphens</li></ul>Don&apos;ts<br /><ul><li>Session IDs
Duplicate URLs
Case Sensitive</li></li></ul><li>  Site Architecture: URL Structure<br />Good:<br /><ul><li> http://grasshopper.com/800-nu...
 http://www.discoverohio.com/visitors/map.asp
 http://mashable.com/2009/12/12/the-google-phone-cometh/ </li></ul>Ehh:<br /><ul><li> http://www.newyorkmetro.com/fashion/...
 http://news.cnet.com/8301-1035_3-10269459-94.html
 http://www.amazon.com/gp/product/0312571356?ie=UTF8&tag=oth8hou-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0312...
Page Topic
Tell the User
Don’t Overdo It</li></ul>Where<br /><ul><li>Existing Pages
Sitemaps/FAQs
Blog Posts
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WordCamp Boston 2010 - SEO 101

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Casie Gillette's SEO 101 presentation from WordCamp Boston 2010.

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  • Hi,
    This is Rad, founder of SRI Tech SEO (www.seocompanyofindia.com) based in India. Our highly qualified and experienced team with varied domain knowledge and expertise to provide cutting edge solutions within a strict time line. We deliver quality solutions in a cost effective manner by utilizing the latest technologies. Our management practices provide customers confidentiality, timely delivery, quality and innovative solutions with a good return on investment. We have excellence in top technologies. We work many UK and USA based projects successfully since 6 Years. You can hire full time SEO expert individually or a team of dedicated SEO professionals for your SEO campaign at affordable price. I would like to inform you that there is no Google Penguin or Panda ranking penalty affect any of our projects during the Google Penguin, Panda updation. We do focus on quality work rather than quantity. We always do white hat SEO according to Google Penguin, Yahoo, MSN rules and regulation.

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    We do following work for promotion of your websites:

    Onpage (SEO)Optimization

    1. Keyword Research
    2. Title tags optimization
    3. Meta Description
    4. HTML Validation
    5. Image optimization
    6. Sitemap generation
    7. Robots.txt generation and optimization
    8. H1 tags optimization

    Offpage (SEO) optimization

    9. Article Marketing
    10. Press Release Marketing
    11. Theme based one way links from relevant sites
    12. Blog postings & blog comments in relevant blogs
    13. Forum postings in relevant high PR forums
    14. Link wheels
    15. Link Baiting
    16. Web 2.0 Submissions
    17. High PR directory submissions

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    Regards,
    Rad
    Founder
    SRI Tech SEO
    www.seocompanyofindia.com
    rad@seocompanyofindia.com
    +91 9556264525
       Reply 
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  • Snake Oil SalesmanQuick & EasyPracticeTrial & Error
  • 5 Key Factors to SEOSite Architecture next
  • Easy to rememberBookmarkingSharing/EmailingWordpress makes this easyCMS today
  • Cross-Links Next
  • What is Cross-Linking?Benefits – users, keywords, spiders
  • Sitemaps next
  • Root folder
  • Root folderWhy? -> indexingWebmaster tools next
  • Keyword Research
  • Title Tags Next
  • Why are these important? Search results next
  • Writing Tags next
  • Title TagWrite description for the userKeywords 3-5Content next
  • Write for the people! Links next
  • Backlinks mean more people talking about youTypes of links
  • Wordpress next
  • Resources next
  • Transcript of "WordCamp Boston 2010 - SEO 101"

    1. 1. SEO 101 <br />Presented by: Casie Gillette - WordCamp Boston - January 23, 2010<br />
    2. 2. I’m Casie. Nice to Meet You!<br /><ul><li> SEO Manager at Grasshopper.com
    3. 3. SEO Specialist at KoMarketing Associates
    4. 4. SEO Analyst at MarketSmart Interactive
    5. 5. Twitter @casieg
    6. 6. cgillette@grasshopper.com or casieg@gmail.com</li></li></ul><li> SEO Myths: True or False?<br />SEO is D-E-A-D!<br />F A L S E<br />
    7. 7. SEO Myths: True or False?<br />SEO is Magic!<br />F A L S E<br />
    8. 8. SEO Myths: True or False?<br />Anyone Can Do it!<br />T R U E<br />
    9. 9. SEO 101: Let’s Start with the Basics<br /><ul><li>SiteArchitecture
    10. 10. Keywords & Meta Tags
    11. 11. Content
    12. 12. Links & Link Building
    13. 13. SEO & WordPress
    14. 14. Resources</li></li></ul><li> Site Architecture<br /> Make it easy for search engines to crawl your site!<br />URL Structure<br />Cross-Linking<br />Sitemaps<br />Other Best Practices<br />
    15. 15. Site Architecture: URL Structure<br />Do’s<br /><ul><li>Use Keywords
    16. 16. Keep it Short
    17. 17. Use Hyphens</li></ul>Don&apos;ts<br /><ul><li>Session IDs
    18. 18. Duplicate URLs
    19. 19. Case Sensitive</li></li></ul><li> Site Architecture: URL Structure<br />Good:<br /><ul><li> http://grasshopper.com/800-numbers/
    20. 20. http://www.discoverohio.com/visitors/map.asp
    21. 21. http://mashable.com/2009/12/12/the-google-phone-cometh/ </li></ul>Ehh:<br /><ul><li> http://www.newyorkmetro.com/fashion/fashionshows/2007/spring/ main/newyork/womenrunway/marcjacobs/
    22. 22. http://news.cnet.com/8301-1035_3-10269459-94.html
    23. 23. http://www.amazon.com/gp/product/0312571356?ie=UTF8&tag=oth8hou-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0312571356 </li></li></ul><li> Site Architecture: Cross-Linking<br />How<br /><ul><li>Use Keywords
    24. 24. Page Topic
    25. 25. Tell the User
    26. 26. Don’t Overdo It</li></ul>Where<br /><ul><li>Existing Pages
    27. 27. Sitemaps/FAQs
    28. 28. Blog Posts
    29. 29. Footer</li></li></ul><li> Site Architecture: Cross-Linking<br />Not so Good<br />Good<br />
    30. 30. Site Architecture: Sitemaps<br />Make it easy for EVERYONE<br /><ul><li>Text Based
    31. 31. Logical Order
    32. 32. Keep it Simple
    33. 33. Add to Footer
    34. 34. http://www.apple.com/sitemap/</li></li></ul><li> Site Architecture: XML Sitemaps<br />Help Your Friendly Neighborhood Spider<br /><ul><li>XML Sitemaps are designed for search engines.
    35. 35. Easy to Create, Easy to Submit</li></ul>http://www.xml-sitemaps.com/<br /><ul><li>Webmaster Tools</li></ul>http://www.google.com/webmasters/sitemaps/login<br />http://siteexplorer.search.yahoo.com/<br />http://www.bing.com/webmaster<br />
    36. 36. Site Architecture: Best Practices<br /><ul><li>Keep Navigation Simple
    37. 37. Flash
    38. 38. Images vs. Text
    39. 39. LimitRedirects
    40. 40. Use a Robots
    41. 41. 404</li></ul>“First learn stand, then learn fly”<br />
    42. 42. Keywords: Research & Selection <br /> Choose keywords that are right for YOUR site!<br />Keyword Research <br />Tools<br />Choosing Keywords<br />Writing Meta Tags<br />
    43. 43. Keywords: Research<br />#1 - Start a List<br /><ul><li>Describe
    44. 44. Industry
    45. 45. Competitors
    46. 46. PPC</li></ul>apple laptop<br />apple laptop deals<br />apple laptops<br />apple mac book<br />apple mac book pro<br />apple mac books<br />apple macbook<br />apple macbook pro<br />apple macbooks<br />apple note book<br />apple note books<br />apple notebook<br />apple notebooks<br />macbook deals<br />black macbook<br />black macbooks<br />cheap apple laptop<br />cheap apple laptops<br />cheap macbook<br />cheap macbooks<br />mac book<br />mac book laptops<br />mac books<br />macbook<br />macbook deal<br />macbook deals<br />macbook laptop<br />macbook pro<br />macbooks<br />
    47. 47. Keywords: Research<br />#2 – Check The Search Volume<br /><ul><li>Free Tools:</li></ul>Google Keyword Tool<br />Wordtracker Free Keyword Tool<br />Keyword Discovery Free Tool<br />Google Trends<br />SEO Book Keyword Suggestion Tool<br />
    48. 48. Keywords: Research<br />#3 – Choose Your Keywords<br /><ul><li>Search Volume
    49. 49. Be Relevant
    50. 50. CEO Right</li></li></ul><li> Meta Tags: Titles & Descriptions<br />Things to Know<br />Title tagsARE important<br />Meta Descriptions ARE important<br />Meta Keywords are….NOT?<br />
    51. 51. Keywords: Meta Tags<br />
    52. 52. Meta Tags: Writing Tips<br />Meta Description<br /><ul><li><170 characters
    53. 53. Call to Action
    54. 54. Easy to Read</li></ul>Title tags <br /><ul><li>< 65 characters
    55. 55. 1-3 Keywords
    56. 56. Brand Name</li></li></ul><li> Content: Writing for Search Engines<br /> Quality content attracts users and search engines!<br />Utilizing Keywords <br />Users vs. Search Engines<br />Types of Content<br />
    57. 57. Content: Writing for Search Engines<br /> Quality content attracts users and search engines!<br />Where<br /><ul><li>H1 Tags
    58. 58. Current Content
    59. 59. New Content
    60. 60. Internal Links</li></ul>How<br /><ul><li>Product/Service Features
    61. 61. News Stories
    62. 62. FAQ
    63. 63. Articles
    64. 64. Blog Posts</li></li></ul><li> Links & Link Building<br /> Get people to talk about you!<br />Backlinks & Rankings<br />Getting Links<br />
    65. 65. Links: Where To Get Them<br />Directories<br />Partners<br />Paid<br />Forums<br />Articles<br />Social Media<br />Blogs<br />News<br />
    66. 66. SEO & WordPress: Best Friends<br /> Make WordPress work for you!<br />WordPress is SEO Friendly<br /><ul><li>All in One SEO Pack
    67. 67. URL Configuration
    68. 68. Great List of SEO Plugins</li></ul>http://mashable.com/2009/03/20/wordpress-seo-plugins/<br />
    69. 69. SEO Resources<br /> Get more info and start SEO-ing!<br />Sites<br /><ul><li>http://www.seomoz.com
    70. 70. http://searchengineland.com
    71. 71. http://www.searchengineguide.com</li></ul>Checklists<br /><ul><li>http://www.webconfs.com/15-minute-seo.php
    72. 72. http://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo
    73. 73. http://articles.sitepoint.com/article/ultimate-seo-checklist</li></li></ul><li>Questions?<br />Thoughts – Comments – Ideas – Thanks!<br />Casie Gillette<br />cgillette@grasshopper.com<br />@casieg <br />
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