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Whats Happening in SEO in 2013 - WordCamp Boston 2013
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Whats Happening in SEO in 2013 - WordCamp Boston 2013

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Casie Gillette's presentation from WordCamp Boston 2013. Learn what's happening in SEO and get the tools and wordpress plugins to help you be successful.

Casie Gillette's presentation from WordCamp Boston 2013. Learn what's happening in SEO and get the tools and wordpress plugins to help you be successful.

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  • 1. What You Need to Know: SEO in 2013
  • 2. bit.ly/casiegplus Casie Gillette casieg@gmail.com Director of Online Marketing 2004 @casieg 8 Years casiegillette.com casie gillette • @komarketing • @casieg • #wcbos
  • 3. http://casiegillette.com casie gillette • @komarketing • @casieg • #wcbos
  • 4. casie gillette • @komarketing • @casieg • #wcbos
  • 5. casie gillette • @komarketing • @casieg • #wcbos
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  • 7. casie gillette • @komarketing • @casieg • #wcbos
  • 8. Source: http://mozcast.com/metrics casie gillette • @komarketing • @casieg • #wcbos
  • 9. Google’s goal is to provide the world information. The word “search engine” isn’t anywhere in their mission statement. They want to be able to give answers to specific queries. – Matt Cutts, Pubcon Source: Search Engine Land casie gillette • @komarketing • @casieg • #wcbos
  • 10. casie gillette • @komarketing • @casieg • #wcbos
  • 11. 17.9% casie gillette • @komarketing • @casieg • #wcbos
  • 12. casie gillette • @komarketing • @casieg • #wcbos
  • 13. Keywords Content Links casie gillette • @komarketing • @casieg • #wcbos
  • 14. Keywords u  Page tagging u  Market & User u  Better content casie gillette • @komarketing • @casieg • #wcbos
  • 15. casie gillette • @komarketing • @casieg • #wcbos
  • 16. casie gillette • @komarketing • @casieg • #wcbos
  • 17. casie gillette • @komarketing • @casieg • #wcbos
  • 18. How To Plugi n Post casie gillette • @komarketing • @casieg • #wcbos
  • 19. Keywords u  Research. Research. Research. u  Understand the intent u  Go forth & create content casie gillette • @komarketing • @casieg • #wcbos
  • 20. Google has something it calls “Query Deserved Freshness (QDF)”. If there’s a search that is suddenly very popular versus its normal activity, Google will apply QDF to that term and look to see if there’s any fresh content on that topic. If there is, that new or fresh content is given a boost in search results. Source: Search Engine Land casie gillette • @komarketing • @casieg • #wcbos
  • 21. Total c rgani O casie gillette • @komarketing • @casieg • #wcbos
  • 22. Content u  Answer questions u  Utilize employees & customers u  Don’t be afraid to curate u  Keep it fresh casie gillette • @komarketing • @casieg • #wcbos
  • 23. News Plugi n List Post casie gillette • @komarketing • @casieg • #wcbos
  • 24. casie gillette • @komarketing • @casieg • #wcbos
  • 25. Content u  Start with what you know u  One new piece at a time u  Have a goal. Measure. casie gillette • @komarketing • @casieg • #wcbos
  • 26. Link Building Link Building Still matters – relationships Couple tools to help identify key sites / people / emails influencers casie gillette • @komarketing • @casieg • #wcbos
  • 27. Link Building u  Who do you know? u  Stay relevant u  Make it worth their while u  Don’t be an idiot casie gillette • @komarketing • @casieg • #wcbos
  • 28. casie gillette • @komarketing • @casieg • #wcbos
  • 29. Link Building u  Brand Mentions u  Partners & Associations u  Competitors u  Think PR casie gillette • @komarketing • @casieg • #wcbos
  • 30. FOR GOOD ONLY casie gillette • @komarketing • @casieg • #wcbos
  • 31. casie gillette • @komarketing • @casieg • #wcbos
  • 32. casie gillette • @komarketing • @casieg • #wcbos
  • 33. casie gillette • @komarketing • @casieg • #wcbos
  • 34. Google+ u  Set up Authorship u  Verify your company page u  Fill in your information u  Create relevant circles u  Participate in communities casie gillette • @komarketing • @casieg • #wcbos
  • 35. Google+ u  Set up Authorship u  Verify your company page u  Fill in your information u  Create relevant circles u  Participate in communities casie gillette • @komarketing • @casieg • #wcbos
  • 36. casie gillette • @komarketing • @casieg • #wcbos
  • 37. Google+ u  Mark Traphagen u  View Ripples u  Brand Page Audit Tool Google+ Pro casie gillette • @komarketing • @casieg • #wcbos
  • 38. Site Speed 2010 Source: MattCutts.com casie gillette • @komarketing • @casieg • #wcbos
  • 39. Site Speed u  Google Page Speed Insights u  Smush.it u  W3 Total Cache u  Chris Fernandi’s Presentation Goal: <3 secon d casie gillette • @komarketing • @casieg • #wcbos s
  • 40. Mobile By the end of 2013, there will be more mobile devices on Earth than people. Mobile phones set to overtake PCs as the most common web access device worldwide by end of 2013. 10% of web traffic globally in Q1 2013 Source: SmartInsights casie gillette • @komarketing • @casieg • #wcbos
  • 41. WP Plugins for SEO u  Yoast SEO u  W3 Total Cache u  Smush.it http://bit.ly/seowpplugins u  Edit Flow u  Shareaholic u  Google XML sitemap casie gillette • @komarketing • @casieg • #wcbos
  • 42. Tools u  UberSuggest u  Rapportive u  SocialMention u  YesWare u  Topsy u  Buzzstream u  Google Trends / Suggest u  Open Site Explorer u  YouTube Keyword Tool u  Ripples Bookmarklet u  Zemanta u  Storify casie gillette • @komarketing • @casieg • #wcbos
  • 43. References u  http://searchengineland.com/matt-cutts-at-pubcon-174906 u  http://mozcast.com/metrics u  http://moz.com/blog/101-google-answer-boxes-a-journey-into-theknowledge-graph u  http://www.aimclearblog.com/2013/10/24/bing-is-the-new-babel-fish-atpubcon-2013/ u  http://www.stonetemple.com/link-building-is-not-illegal-or-bad/ u  https://speakerdeck.com/cferdinandi/wicked-fast-wordpress-wordcampboston-2013 casie gillette • @komarketing • @casieg • #wcbos
  • 44. Thank You! bit.ly/casiegplus casiegillette.com casieg@gmail.com @casieg casie gillette • @komarketing • @casieg • #wcbos