Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]

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Casie Gillette's ad:tech San Francisco 2013 presentation "Social Media: Integrating Paid, Owned, Earned".

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  • Challenges – No branding, No brand searches, No links.
  • 23 million results -
  • Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]

    1. 1. Social Media: Integrating Paid-Earned-OwnedCasie Gillette • @casieg • #adtechsf
    2. 2. Casie Gillette • @casieg • #adtechsf
    3. 3. • Brand Association• Keyword Searches• Earned Media & Links Goals Casie Gillette • @casieg • #adtechsf
    4. 4. AudienceCasie Gillette • @casieg • #adtechsf
    5. 5. KeywordsCasie Gillette • @casieg • #adtechsf
    6. 6. AssetsCasie Gillette • @casieg • #adtechsf
    7. 7. Profile Searches Content Strategy #AgChatCasie Gillette • @casieg • #adtechsf
    8. 8. Interests Location Targeting Photo TherapyCasie Gillette • @casieg • #adtechsf
    9. 9. Total SearchesCasie Gillette • @casieg • #adtechsf
    10. 10. LinksCasie Gillette • @casieg • #adtechsf
    11. 11. Brand SearchesCasie Gillette • @casieg • #adtechsf
    12. 12. • Use Keyword Data• Content by Channel• Create Target Lists• Get Indexed Faster Takeaways Casie Gillette • @casieg • #adtechsf

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