People like to talk about themselves, what they do, they like to identify themselves as something – it’s not about your product - create something they can say ‘this is me’
All focused on entrepreneurs – 0 mentions of a phone system - 2.2 million views - Those videos were all well thought out – they mention techcrunch, mashable, they use the latest song or meme, they mention things like hacker news, sxsw
130+ # of press mentions - According to WMT - FB is our #1 source of inbound links
Google +, personalized search, WOM – When it comes down to it, no one REALLY cares about their phone system, they want it to work. What can we do to make them care about Grasshopper?
Customers promoting us to other customers –social mentions – board of tweets
Get so caught up in traditional SEO tactics & link building that we forget about something so simple – businesses helping businesses - Comarketing
Find people who target the same market as you - Guest posts – partner pages – FB Posts/Tweets – Giveaways – Bar Camp Tour
We once said, hey, we work with a lot of the same people, we should be friends
SMX West 2012 - Differentiate or Die
Differentiate or Die@casiegOnline Marketing ManagerGrasshopper.com
Who is Grasshopper? We MUST differentiate ourselves to succeed.• Virtual phone system = boring• Competitors offer same product• Compete with Google Voice
Dare to Be Different Create for your market, not your productGive your customers something to talk about Make new friends
The most frequently used word in conversations is “I”
Be Your AudienceYou already know who they are, now learn: Where What They What They They Hang Like Talk About OutPeople don’t love brands, they love whatbrands do for them.
Entrepreneurs can change the world Sh#t Entrepreneurs Say The New Dork: Entrepreneur State of Mind 0 Mentions of a Virtual Phone
Tactics Handwritten Notes Starbucks Gift Cards Dinner with Founders Get Customers Books Candy Press
Don’t Be Random Identify Identify Identifycustomers with customers likely customers yousocial influence to share already have a relationship withYou can’t force people to share, but youcan help your chances.