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SEO MYTHS & WP MAGIC <br />#wcbos<br />
THINGS TO KNOW<br /><ul><li>NAME:  Casie Gillette
TWITTER:  @casieg
COMPANY:
THERE ISN’T ACTUALLY ANY MAGIC</li></ul>don’t leave though<br />#wcbos<br />
  MYTH #1<br />  SEO = CONTENT + LINKS<br />#wcbos<br />
  GO OFF PAGE<br /><ul><li>URL STRUCTURE
REDIRECTS
ROBOTS.TXT
ERROR SETUP
XML SITEMAPS</li></ul> had to get one in<br />#wcbos<br />
  TOOLS TO USE<br /><ul><li>ALL-IN-ONE SEO PACK
Title tags
Duplicate content
GOOGLE XML SITEMAPS
PERMALINK SETTINGS
XENU</li></ul>awesome<br />oldest seo trick<br />#wcbos<br />
  MYTH #2<br />  SITE SPEED MATTERS <br />#wcbos<br />
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SEO Myths & WP Magic - WordCamp Boston 2011

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Transcript of "SEO Myths & WP Magic - WordCamp Boston 2011"

  1. 1. SEO MYTHS & WP MAGIC <br />#wcbos<br />
  2. 2. THINGS TO KNOW<br /><ul><li>NAME: Casie Gillette
  3. 3. TWITTER: @casieg
  4. 4. COMPANY:
  5. 5. THERE ISN’T ACTUALLY ANY MAGIC</li></ul>don’t leave though<br />#wcbos<br />
  6. 6. MYTH #1<br /> SEO = CONTENT + LINKS<br />#wcbos<br />
  7. 7. GO OFF PAGE<br /><ul><li>URL STRUCTURE
  8. 8. REDIRECTS
  9. 9. ROBOTS.TXT
  10. 10. ERROR SETUP
  11. 11. XML SITEMAPS</li></ul> had to get one in<br />#wcbos<br />
  12. 12. TOOLS TO USE<br /><ul><li>ALL-IN-ONE SEO PACK
  13. 13. Title tags
  14. 14. Duplicate content
  15. 15. GOOGLE XML SITEMAPS
  16. 16. PERMALINK SETTINGS
  17. 17. XENU</li></ul>awesome<br />oldest seo trick<br />#wcbos<br />
  18. 18. MYTH #2<br /> SITE SPEED MATTERS <br />#wcbos<br />
  19. 19. LET’S GET FAST!<br />“Like us, our users place a lot of value in speed — that's why we've decided to take site speed into account in our search rankings.”<br /><ul><li>Google Webmaster Central Blog</li></ul>#wcbos<br />
  20. 20. TOOLS TO USE<br /><ul><li>GOOGLE, GOOGLE & GOOGLE
  21. 21. Google page speed
  22. 22. Analytics & Webmaster tools
  23. 23. WP-SUPER CACHE
  24. 24. WP SMUSH.IT
  25. 25. BYE INACTIVE PLUGINS!</li></ul>you won’t miss em<br />#wcbos<br />
  26. 26. MYTH #3<br /> DON’T LINK OUT<br />#wcbos<br />
  27. 27. BECOME A GIVER<br /><ul><li>HELPS YOUR VISITORS (really)
  28. 28. YOU WON’T LOSE “LINK JUICE”
  29. 29. MAKE SOME FRIENDS! (aka links)
  30. 30. NO-FOLLOW (*cough* paid)
  31. 31. BUT…..</li></ul>#wcbos<br />
  32. 32. BE A LITTLE SELFISH<br />you deserve it<br />#wcbos<br />
  33. 33. TOOLS TO USE<br /><ul><li>ZEMANTA
  34. 34. Images
  35. 35. Related articles
  36. 36. SEO SMART LINKS PREMIUM
  37. 37. YARPP</li></ul>what up mitcho<br />#wcbos<br />
  38. 38. MYTH #4<br /> SOCIAL ≠ RANKINGS<br />#wcbos<br />
  39. 39. CURRENT EVENTS?<br />https://www.google.com/webmasters<br />These things matter:<br />
  40. 40. “WHAT ABOUT US?”<br />that matters<br />
  41. 41. TOOLS TO USE<br />sooo many!<br /><ul><li>SOCIAL SHARING PLUGIN
  42. 42. Sharebar
  43. 43. GOOGLE ANALYTICS FOR WP
  44. 44. Social engagement in GA
  45. 45. BIT.LY CUSTOM SHORT URLS (see)</li></ul>#wcbos<br />
  46. 46. THANK YOU!<br />@CASIEG – CASIEG@GMAIL.COM<br />#wcbos<br />
  47. 47. TAKE IT WITH YOU<br />SITES<br /><ul><li>SEOMoz
  48. 48. Search Engine Land
  49. 49. Search Engine Guide</li></ul>ARTICLES<br /><ul><li>http://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo
  50. 50. http://mashable.com/2009/03/20/wordpress-seo-plugins/
  51. 51. http://www.seomoz.org/article/search-ranking-factors
  52. 52. http://munchweb.com/effect-of-website-speed</li></ul>#wcbos<br />
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