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SEO Myths & WP Magic - WordCamp Boston 2011
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SEO Myths & WP Magic - WordCamp Boston 2011

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  • 1. SEO MYTHS & WP MAGIC
    #wcbos
  • 2. THINGS TO KNOW
    • NAME: Casie Gillette
    • 3. TWITTER: @casieg
    • 4. COMPANY:
    • 5. THERE ISN’T ACTUALLY ANY MAGIC
    don’t leave though
    #wcbos
  • 6. MYTH #1
    SEO = CONTENT + LINKS
    #wcbos
  • 7. GO OFF PAGE
    had to get one in
    #wcbos
  • 12. TOOLS TO USE
    awesome
    oldest seo trick
    #wcbos
  • 18. MYTH #2
    SITE SPEED MATTERS
    #wcbos
  • 19. LET’S GET FAST!
    “Like us, our users place a lot of value in speed — that's why we've decided to take site speed into account in our search rankings.”
    • Google Webmaster Central Blog
    #wcbos
  • 20. TOOLS TO USE
    • GOOGLE, GOOGLE & GOOGLE
    • 21. Google page speed
    • 22. Analytics & Webmaster tools
    • 23. WP-SUPER CACHE
    • 24. WP SMUSH.IT
    • 25. BYE INACTIVE PLUGINS!
    you won’t miss em
    #wcbos
  • 26. MYTH #3
    DON’T LINK OUT
    #wcbos
  • 27. BECOME A GIVER
    • HELPS YOUR VISITORS (really)
    • 28. YOU WON’T LOSE “LINK JUICE”
    • 29. MAKE SOME FRIENDS! (aka links)
    • 30. NO-FOLLOW (*cough* paid)
    • 31. BUT…..
    #wcbos
  • 32. BE A LITTLE SELFISH
    you deserve it
    #wcbos
  • 33. TOOLS TO USE
    what up mitcho
    #wcbos
  • 38. MYTH #4
    SOCIAL ≠ RANKINGS
    #wcbos
  • 39. CURRENT EVENTS?
    https://www.google.com/webmasters
    These things matter:
  • 40. “WHAT ABOUT US?”
    that matters
  • 41. TOOLS TO USE
    sooo many!
    • SOCIAL SHARING PLUGIN
    • 42. Sharebar
    • 43. GOOGLE ANALYTICS FOR WP
    • 44. Social engagement in GA
    • 45. BIT.LY CUSTOM SHORT URLS (see)
    #wcbos
  • 46. THANK YOU!
    @CASIEG – CASIEG@GMAIL.COM
    #wcbos
  • 47. TAKE IT WITH YOU
    SITES
    • SEOMoz
    • 48. Search Engine Land
    • 49. Search Engine Guide
    ARTICLES
    • http://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo
    • 50. http://mashable.com/2009/03/20/wordpress-seo-plugins/
    • 51. http://www.seomoz.org/article/search-ranking-factors
    • 52. http://munchweb.com/effect-of-website-speed
    #wcbos