It’s 2013: Do You Know                        Where Your SEO Is?Casie Gillette • Director of Online Marketing • @casieg
Casie Gillette • Director of Online Marketing • @casieg
Search, Branding &                              AuthorshipCasie Gillette • Director of Online Marketing • @casieg         ...
• Over 500 content assets created in  2011 for SEO and social media• Averaged 40% year over year growth in  each month of ...
• Over 170+ news stories created in the  2012 for SEO-specific keywords.• Top 5 rankings for 4 of 5 target  keywords.• Inc...
• 14 of the top 50 pages viewed in  past 24 months were Infographics• 200,000+ page views• 2,500+ inbound links       Casi...
Create what people                              want & like!Casie Gillette • Director of Online Marketing • @casieg       ...
The Freshbooks blog coversnetworking, entrepreneurship &taxes.They also run contests to get theirfans engaged.            ...
The Herman Miller blog coversergonomics, exercising at work &office design.They recently ran a contest forstudents to desi...
Grasshopper has created severalvideos that have nothing to do withit’s product.The videos are created to connectwith the e...
Simply Business is an insurancebroker for small businesses.They created an interactive guide tohelp SMBs with the any prob...
YOLO!                                Better get writing!Casie Gillette • Director of Online Marketing • @casieg
Plan. Plan. PlanCasie Gillette • Director of Online Marketing • @casieg
…and multiply your                                   effortsCasie Gillette • Director of Online Marketing • @casieg
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Raleigh SEO Meetup: Content Marketing (aka the New SEO)

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Casie Gillette's Content Marketing presentation from the March 2013 Raleigh SEO Meetup.

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Raleigh SEO Meetup: Content Marketing (aka the New SEO)

  1. 1. It’s 2013: Do You Know Where Your SEO Is?Casie Gillette • Director of Online Marketing • @casieg
  2. 2. Casie Gillette • Director of Online Marketing • @casieg
  3. 3. Search, Branding & AuthorshipCasie Gillette • Director of Online Marketing • @casieg 3
  4. 4. • Over 500 content assets created in 2011 for SEO and social media• Averaged 40% year over year growth in each month of 2011• Acquired 5,000+ total links in 12 months.• Eclipsed over 300,000 organic search referrals/month twice in 2011 Casie Gillette • Director of Online Marketing • @casieg 4
  5. 5. • Over 170+ news stories created in the 2012 for SEO-specific keywords.• Top 5 rankings for 4 of 5 target keywords.• Increased organic traffic to main site over 100% in 2012. Casie Gillette • Director of Online Marketing • @casieg 5
  6. 6. • 14 of the top 50 pages viewed in past 24 months were Infographics• 200,000+ page views• 2,500+ inbound links Casie Gillette • Director of Online Marketing • @casieg 6
  7. 7. Create what people want & like!Casie Gillette • Director of Online Marketing • @casieg 7
  8. 8. The Freshbooks blog coversnetworking, entrepreneurship &taxes.They also run contests to get theirfans engaged. Example #1: Freshbooks Casie Gillette • Director of Online Marketing • @casieg
  9. 9. The Herman Miller blog coversergonomics, exercising at work &office design.They recently ran a contest forstudents to design a chair. Example #2: Herman Miller Casie Gillette • Director of Online Marketing • @casieg
  10. 10. Grasshopper has created severalvideos that have nothing to do withit’s product.The videos are created to connectwith the entrepreneurial audience. Example #3: Grasshopper Casie Gillette • Director of Online Marketing • @casieg
  11. 11. Simply Business is an insurancebroker for small businesses.They created an interactive guide tohelp SMBs with the any problemsthey may have. Example #4: Simply Business Casie Gillette • Director of Online Marketing • @casieg
  12. 12. YOLO! Better get writing!Casie Gillette • Director of Online Marketing • @casieg
  13. 13. Plan. Plan. PlanCasie Gillette • Director of Online Marketing • @casieg
  14. 14. …and multiply your effortsCasie Gillette • Director of Online Marketing • @casieg

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