Casie Gillette presented on content, search, and social media. She is the Director of Online Marketing at KoMarketing and has over 12 years of experience in digital marketing. Her presentation discussed how content, search engine optimization, and social media interact and how developing the right message and distributing it through the right channels at the right time is important for online marketing strategies.

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Content, Search and Social
Interplay
Presented by: Casie Gillette

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• Director of Online Marketing at KoMarketing, a B2B
Digital Marketing firm in Boston, MA.
• In the online marketing industry for over 12 years,
working on both the agency side and in-house.
• Responsible for developing and implementing
strategies for both small businesses and Fortune 500
companies.
• Connect with me on Twitter @casieg.
ABOUT ME:

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http://bit.ly/2e5yq4J
Psst…
@casieg

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MORE RESEARCH VOICE SEARCH SOCIAL SEARCH

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RIGHT
MESSAGE
RIGHT
PLACE
RIGHT
TIME

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SEARCH SOCIAL CONTENT

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YOUR
DATA

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?

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TOP PAGES

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TOP PAGES

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TOP PAGES
ORGANIC
SOCIAL
CONVERSIONS

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TOP REFERRAL PAGES

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REFERRAL SOURCES

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REFERRAL SOURCES

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TOP SHARED CONTENT

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TOP SHARED CONTENT

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TOP SHARED CONTENT

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TOP ENGAGED POSTS

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TOP LINKED CONTENT

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WMT KEYWORDS

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WHAT ARE THEY SAYING?

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CUSTOMER SUPPORT

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SOCIAL DISCUSSIONS

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ANSWER THE PUBLIC

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ANSWER THE PUBLIC

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FAQ FOX

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KEYWORDTOOL.IO

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Q&A SITES

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SEMRUSH SERPS

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SEMRUSH SERPS

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CONTENT BY KEYWORD

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CHECK COMPETITORS

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TOPIC TRENDS

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And on and on and on…and on

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RIGHT
MESSAGE
RIGHT
PLACE
RIGHT
TIME

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MEETINGS REPORTING SHARED DRIVE

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FILL IT UP AGAIN

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• Director of Online Marketing at KoMarketing, a B2B
Digital Marketing firm in Boston, MA.
• In the online marketing industry for over 12 years,
working on both the agency side and in-house.
• Responsible for developing and implementing
strategies for both small businesses and Fortune 500
companies.
• Connect with me on Twitter @casieg.
ABOUT ME: