Forget Facebook:
Using Twitter & Google+ To Drive Social
• Dallas Digital Summit 2013 •
+CasieGillette

Casie Gillette

2004	
  

Director of Online Marketing

casieg@gmail.com
@casieg

8	
  Years	
  
casiegill...
232 Million Active Monthly Users
300 Million Active Monthly Users
260 Million Registered Users

casie gillette • @komarket...
casie gillette • @komarketing • @casieg • #DDSUM13
Twitter

Act Human

Less Crazy

Fast-Paced

Searches

Bing Search

Ease of Use

casie gillette • @komarketing • @casieg • ...
Search

Brand Building
Press & Mentions
casie gillette • @komarketing • @casieg • #DDSUM13
Case Study

casie gillette • @komarketing • @casieg • #DDSUM13
Case Study

casie gillette • @komarketing • @casieg • #DDSUM13
What do we already know?

Analytics Data

Paid Data

Audience

casie gillette • @komarketing • @casieg • #DDSUM13
Finding Our Community

casie gillette • @komarketing • @casieg • #DDSUM13
Where They Participate
Who They Engage
Influential Topics
casie gillette • @komarketing • @casieg • #DDSUM13
casie gillette • @komarketing • @casieg • #DDSUM13
casie gillette • @komarketing • @casieg • #DDSUM13
casie gillette • @komarketing • @casieg • #DDSUM13
“The fact that so many journalists are on
Twitter has made Twitter incredibly
professionally valuable to journalists.”

Ez...
Reporter Lists
Industry Blog Authors
@HelpaReporter
casie gillette • @komarketing • @casieg • #DDSUM13
casie gillette • @komarketing • @casieg • #DDSUM13
FOR GOOD
ONLY
casie gillette • @komarketing • @casieg • #DDSUM13
Tool Alert!
Cita%on	
  Labs	
  /	
  BuzzStream	
  

•  h5p://tools.cita%onlabs.com/gate.way	
  	
  
•  h5p://tools.buzzstr...
Rapportive
casie gillette • @komarketing • @casieg • #DDSUM13
Use a CRM

casie gillette • @komarketing • @casieg • #DDSUM13
casie gillette • @komarketing • @casieg • #DDSUM13
Your Name Here

casie gillette • @komarketing • @casieg • #DDSUM13
Total Searches
Brand Searches
Total Links
Social Data
casie gillette • @komarketing • @casieg • #DDSUM13
Total Searches

casie gillette • @komarketing • @casieg • #DDSUM13
Brand Searches

casie gillette • @komarketing • @casieg • #DDSUM13
Link Growth

casie gillette • @komarketing • @casieg • #DDSUM13
Twitter Growth

Year	
  2	
  

Year	
  3	
  

Year	
  4	
  

casie gillette • @komarketing • @casieg • #DDSUM13
Integrate Your Data
Find Your Community
Be a Human
Measure & Improve
casie gillette • @komarketing • @casieg • #DDSUM13
Google+

casie gillette • @komarketing • @casieg • #DDSUM13
Google+

casie gillette • @komarketing • @casieg • #DDSUM13
Google+

casie gillette • @komarketing • @casieg • #DDSUM13
Google+

casie gillette • @komarketing • @casieg • #DDSUM13
Why It Matters

casie gillette • @komarketing • @casieg • #DDSUM13
Why It Matters

casie gillette • @komarketing • @casieg • #DDSUM13
How?

Communities

Circles

Images

casie gillette • @komarketing • @casieg • #DDSUM13
Communities

Relevant
Active
Follow the Rules
casie gillette • @komarketing • @casieg • #DDSUM13
Circles

By Publication
By Interest
By Group
casie gillette • @komarketing • @casieg • #DDSUM13
Circles

casie gillette • @komarketing • @casieg • #DDSUM13
Circles

casie gillette • @komarketing • @casieg • #DDSUM13
Circles

casie gillette • @komarketing • @casieg • #DDSUM13
Ripples

casie gillette • @komarketing • @casieg • #DDSUM13
Tools & Sources
h5p://www.usatoday.com/story/tech/2013/10/29/google-­‐plus/3296017/	
  
h5p://www.washingtonpost.com/blogs...
Thanks!

KomarketingAssociates.com/blog
+CasieGillette

casiegillette.com

casieg@gmail.com

@casieg

casie gillette • @ko...
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Creative Social Strategies: More Than Just Facebook | Dallas Digital Summit 2013

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While Facebook has it's advantages, Twitter and Google+ can also play a role in your social media strategy.

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Creative Social Strategies: More Than Just Facebook | Dallas Digital Summit 2013

  1. 1. Forget Facebook: Using Twitter & Google+ To Drive Social • Dallas Digital Summit 2013 •
  2. 2. +CasieGillette Casie Gillette 2004   Director of Online Marketing casieg@gmail.com @casieg 8  Years   casiegillette.com casie gillette • @komarketing • @casieg • #DDSUM13
  3. 3. 232 Million Active Monthly Users 300 Million Active Monthly Users 260 Million Registered Users casie gillette • @komarketing • @casieg • #DDSUM13
  4. 4. casie gillette • @komarketing • @casieg • #DDSUM13
  5. 5. Twitter Act Human Less Crazy Fast-Paced Searches Bing Search Ease of Use casie gillette • @komarketing • @casieg • #DDSUM13
  6. 6. Search Brand Building Press & Mentions casie gillette • @komarketing • @casieg • #DDSUM13
  7. 7. Case Study casie gillette • @komarketing • @casieg • #DDSUM13
  8. 8. Case Study casie gillette • @komarketing • @casieg • #DDSUM13
  9. 9. What do we already know? Analytics Data Paid Data Audience casie gillette • @komarketing • @casieg • #DDSUM13
  10. 10. Finding Our Community casie gillette • @komarketing • @casieg • #DDSUM13
  11. 11. Where They Participate Who They Engage Influential Topics casie gillette • @komarketing • @casieg • #DDSUM13
  12. 12. casie gillette • @komarketing • @casieg • #DDSUM13
  13. 13. casie gillette • @komarketing • @casieg • #DDSUM13
  14. 14. casie gillette • @komarketing • @casieg • #DDSUM13
  15. 15. “The fact that so many journalists are on Twitter has made Twitter incredibly professionally valuable to journalists.” Ezra Klein Washington Post 11/11/13 casie gillette • @komarketing • @casieg • #DDSUM13
  16. 16. Reporter Lists Industry Blog Authors @HelpaReporter casie gillette • @komarketing • @casieg • #DDSUM13
  17. 17. casie gillette • @komarketing • @casieg • #DDSUM13
  18. 18. FOR GOOD ONLY casie gillette • @komarketing • @casieg • #DDSUM13
  19. 19. Tool Alert! Cita%on  Labs  /  BuzzStream   •  h5p://tools.cita%onlabs.com/gate.way     •  h5p://tools.buzzstream.com/link-­‐building-­‐ email-­‐research   casie gillette • @komarketing • @casieg • #DDSUM13
  20. 20. Rapportive casie gillette • @komarketing • @casieg • #DDSUM13
  21. 21. Use a CRM casie gillette • @komarketing • @casieg • #DDSUM13
  22. 22. casie gillette • @komarketing • @casieg • #DDSUM13
  23. 23. Your Name Here casie gillette • @komarketing • @casieg • #DDSUM13
  24. 24. Total Searches Brand Searches Total Links Social Data casie gillette • @komarketing • @casieg • #DDSUM13
  25. 25. Total Searches casie gillette • @komarketing • @casieg • #DDSUM13
  26. 26. Brand Searches casie gillette • @komarketing • @casieg • #DDSUM13
  27. 27. Link Growth casie gillette • @komarketing • @casieg • #DDSUM13
  28. 28. Twitter Growth Year  2   Year  3   Year  4   casie gillette • @komarketing • @casieg • #DDSUM13
  29. 29. Integrate Your Data Find Your Community Be a Human Measure & Improve casie gillette • @komarketing • @casieg • #DDSUM13
  30. 30. Google+ casie gillette • @komarketing • @casieg • #DDSUM13
  31. 31. Google+ casie gillette • @komarketing • @casieg • #DDSUM13
  32. 32. Google+ casie gillette • @komarketing • @casieg • #DDSUM13
  33. 33. Google+ casie gillette • @komarketing • @casieg • #DDSUM13
  34. 34. Why It Matters casie gillette • @komarketing • @casieg • #DDSUM13
  35. 35. Why It Matters casie gillette • @komarketing • @casieg • #DDSUM13
  36. 36. How? Communities Circles Images casie gillette • @komarketing • @casieg • #DDSUM13
  37. 37. Communities Relevant Active Follow the Rules casie gillette • @komarketing • @casieg • #DDSUM13
  38. 38. Circles By Publication By Interest By Group casie gillette • @komarketing • @casieg • #DDSUM13
  39. 39. Circles casie gillette • @komarketing • @casieg • #DDSUM13
  40. 40. Circles casie gillette • @komarketing • @casieg • #DDSUM13
  41. 41. Circles casie gillette • @komarketing • @casieg • #DDSUM13
  42. 42. Ripples casie gillette • @komarketing • @casieg • #DDSUM13
  43. 43. Tools & Sources h5p://www.usatoday.com/story/tech/2013/10/29/google-­‐plus/3296017/   h5p://www.washingtonpost.com/blogs/wonkblog/wp/2013/11/11/why-­‐do-­‐journalists-­‐ prefer-­‐twi5er-­‐to-­‐facebook/   h5p://www.rappor%ve.com/   h5p://tools.buzzstream.com/link-­‐building-­‐email-­‐research   h5p://followerwonk.com/   h5p://www.blindfiveyearold.com/ripples-­‐bookmarklet   h5p://cita%onlabs.com/tools/   h5p://www.topsy.com/   h5p://www.socialmen%on.com/   casie gillette • @komarketing • @casieg • #DDSUM13
  44. 44. Thanks! KomarketingAssociates.com/blog +CasieGillette casiegillette.com casieg@gmail.com @casieg casie gillette • @komarketing • @casieg • #DDSUM13

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