Creative Social Strategies: More Than Just Facebook | Dallas Digital Summit 2013

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While Facebook has it's advantages, Twitter and Google+ can also play a role in your social media strategy.

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Creative Social Strategies: More Than Just Facebook | Dallas Digital Summit 2013

  1. 1. Forget Facebook: Using Twitter & Google+ To Drive Social • Dallas Digital Summit 2013 •
  2. 2. +CasieGillette Casie Gillette 2004   Director of Online Marketing casieg@gmail.com @casieg 8  Years   casiegillette.com casie gillette • @komarketing • @casieg • #DDSUM13
  3. 3. 232 Million Active Monthly Users 300 Million Active Monthly Users 260 Million Registered Users casie gillette • @komarketing • @casieg • #DDSUM13
  4. 4. casie gillette • @komarketing • @casieg • #DDSUM13
  5. 5. Twitter Act Human Less Crazy Fast-Paced Searches Bing Search Ease of Use casie gillette • @komarketing • @casieg • #DDSUM13
  6. 6. Search Brand Building Press & Mentions casie gillette • @komarketing • @casieg • #DDSUM13
  7. 7. Case Study casie gillette • @komarketing • @casieg • #DDSUM13
  8. 8. Case Study casie gillette • @komarketing • @casieg • #DDSUM13
  9. 9. What do we already know? Analytics Data Paid Data Audience casie gillette • @komarketing • @casieg • #DDSUM13
  10. 10. Finding Our Community casie gillette • @komarketing • @casieg • #DDSUM13
  11. 11. Where They Participate Who They Engage Influential Topics casie gillette • @komarketing • @casieg • #DDSUM13
  12. 12. casie gillette • @komarketing • @casieg • #DDSUM13
  13. 13. casie gillette • @komarketing • @casieg • #DDSUM13
  14. 14. casie gillette • @komarketing • @casieg • #DDSUM13
  15. 15. “The fact that so many journalists are on Twitter has made Twitter incredibly professionally valuable to journalists.” Ezra Klein Washington Post 11/11/13 casie gillette • @komarketing • @casieg • #DDSUM13
  16. 16. Reporter Lists Industry Blog Authors @HelpaReporter casie gillette • @komarketing • @casieg • #DDSUM13
  17. 17. casie gillette • @komarketing • @casieg • #DDSUM13
  18. 18. FOR GOOD ONLY casie gillette • @komarketing • @casieg • #DDSUM13
  19. 19. Tool Alert! Cita%on  Labs  /  BuzzStream   •  h5p://tools.cita%onlabs.com/gate.way     •  h5p://tools.buzzstream.com/link-­‐building-­‐ email-­‐research   casie gillette • @komarketing • @casieg • #DDSUM13
  20. 20. Rapportive casie gillette • @komarketing • @casieg • #DDSUM13
  21. 21. Use a CRM casie gillette • @komarketing • @casieg • #DDSUM13
  22. 22. casie gillette • @komarketing • @casieg • #DDSUM13
  23. 23. Your Name Here casie gillette • @komarketing • @casieg • #DDSUM13
  24. 24. Total Searches Brand Searches Total Links Social Data casie gillette • @komarketing • @casieg • #DDSUM13
  25. 25. Total Searches casie gillette • @komarketing • @casieg • #DDSUM13
  26. 26. Brand Searches casie gillette • @komarketing • @casieg • #DDSUM13
  27. 27. Link Growth casie gillette • @komarketing • @casieg • #DDSUM13
  28. 28. Twitter Growth Year  2   Year  3   Year  4   casie gillette • @komarketing • @casieg • #DDSUM13
  29. 29. Integrate Your Data Find Your Community Be a Human Measure & Improve casie gillette • @komarketing • @casieg • #DDSUM13
  30. 30. Google+ casie gillette • @komarketing • @casieg • #DDSUM13
  31. 31. Google+ casie gillette • @komarketing • @casieg • #DDSUM13
  32. 32. Google+ casie gillette • @komarketing • @casieg • #DDSUM13
  33. 33. Google+ casie gillette • @komarketing • @casieg • #DDSUM13
  34. 34. Why It Matters casie gillette • @komarketing • @casieg • #DDSUM13
  35. 35. Why It Matters casie gillette • @komarketing • @casieg • #DDSUM13
  36. 36. How? Communities Circles Images casie gillette • @komarketing • @casieg • #DDSUM13
  37. 37. Communities Relevant Active Follow the Rules casie gillette • @komarketing • @casieg • #DDSUM13
  38. 38. Circles By Publication By Interest By Group casie gillette • @komarketing • @casieg • #DDSUM13
  39. 39. Circles casie gillette • @komarketing • @casieg • #DDSUM13
  40. 40. Circles casie gillette • @komarketing • @casieg • #DDSUM13
  41. 41. Circles casie gillette • @komarketing • @casieg • #DDSUM13
  42. 42. Ripples casie gillette • @komarketing • @casieg • #DDSUM13
  43. 43. Tools & Sources h5p://www.usatoday.com/story/tech/2013/10/29/google-­‐plus/3296017/   h5p://www.washingtonpost.com/blogs/wonkblog/wp/2013/11/11/why-­‐do-­‐journalists-­‐ prefer-­‐twi5er-­‐to-­‐facebook/   h5p://www.rappor%ve.com/   h5p://tools.buzzstream.com/link-­‐building-­‐email-­‐research   h5p://followerwonk.com/   h5p://www.blindfiveyearold.com/ripples-­‐bookmarklet   h5p://cita%onlabs.com/tools/   h5p://www.topsy.com/   h5p://www.socialmen%on.com/   casie gillette • @komarketing • @casieg • #DDSUM13
  44. 44. Thanks! KomarketingAssociates.com/blog +CasieGillette casiegillette.com casieg@gmail.com @casieg casie gillette • @komarketing • @casieg • #DDSUM13

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