Boston WP Meetup 6/2010: SEO & WP
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Boston WP Meetup 6/2010: SEO & WP

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Recent presentation from Boston WP Meetup. June 28, 2010.

Recent presentation from Boston WP Meetup. June 28, 2010.

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Boston WP Meetup 6/2010: SEO & WP Presentation Transcript

  • 1. SEO & WordPress
    The Best of Both Worlds
    Presented by: Casie Gillette - Boston WP Meetup – June 28, 2010
  • 2. SEO Manager at Grasshopper Group
    casieg@gmail.com @casieg cgillette@grasshopper.com
  • 3. UNIVERSAL MYTHS
    • It’s easy!
    • 4. It’s magic!
    • 5. It’s cheap!
    • 6. 100% Guaranteed
  • LET’S GET GOING!
    • SiteArchitecture
    • 7. Keywords & Meta Tags
    • 8. Content
    • 9. Links & Link Building
    • 10. WordPress Plugins
    • 11. Other Resources
  • SITE ARCHITECTURE
    URLs
    Cross-Linking
    Sitemaps
    Other Best Practices
  • 12. SITE ARCHITECTURE: URLS
    Do’s
    • Use Keywords
    • 13. Keep it Short
    • 14. Use Hyphens
    Don'ts
    • Session IDs
    • 15. Duplicate URLs
    • 16. Case Sensitive
  • SITE ARCHITECTURE: URLS
  • 17. SITE ARCHITECTURE: CROSS-LINKS
    How
    • Use Keywords
    • 18. Page Topic
    • 19. Tell the User
    • 20. Don’t Overdo It
    Where
    • Existing Pages
    • 21. Sitemaps/FAQs
    • 22. Blog Posts
    • 23. Footer
  • SITE ARCHITECTURE: CROSS-LINKS
    Not Great
    Good
  • 24. SITE ARCHITECTURE: SITEMAPS
    Make it easy for EVERYONE
    • Text Based
    • 25. Logical Order
    • 26. Keep it Simple
    • 27. Add to Footer
    • 28. http://www.apple.com/sitemap/
  • SITE ARCHITECTURE: XML SITEMAPS
    Help Your Friendly Neighborhood Spider
    • XML Sitemaps are designed for search engines.
    • 29. Easy to Create, Easy to Submit
    http://www.xml-sitemaps.com/
    http://wordpress.org/extend/plugins/xml-sitemap-feed/
    • Webmaster Tools
    http://www.google.com/webmasters/
    http://siteexplorer.search.yahoo.com/
    http://www.bing.com/webmaster
  • 30. SITE ARCHITECTURE: BEST PRACTICES
    • Keep Navigation Simple
    • 31. Flash
    • 32. Images vs. Text
    • 33. LimitRedirects
    • 34. Use a Robots
    • 35. 404
  • KEYWORDS: RESEARCH & SELECTION
    Keyword Research
    Tools
    Choosing Keywords
    Writing Meta Tags
  • 36. KEYWORDS: RESEARCH
    #1 - Start a List
    • Describe
    • 37. Industry
    • 38. Competitors
    • 39. PPC
    apple laptop
    apple laptop deals
    apple laptops
    apple mac book
    apple mac book pro
    apple mac books
    apple macbook
    apple macbook pro
    apple macbooks
    apple note book
    apple note books
    apple notebook
    apple notebooks
    macbook deals
    black macbook
    black macbooks
    cheap apple laptop
    cheap apple laptops
    cheap macbook
    cheap macbooks
    mac book
    mac book laptops
    mac books
    macbook
    macbook deal
    macbook deals
    macbook laptop
    macbook pro
    macbooks
  • 40. KEYWORDS: RESEARCH
    #2 – Check The Search Volume
    • Free Tools:
    Google Keyword Tool
    Wordtracker Free Keyword Tool
    Keyword Discovery Free Tool
    Google Trends
    SEO Book Keyword Suggestion Tool
  • 41. KEYWORDS: SELECTION
    #3 – Choose Your Keywords
    • Search Volume
    • 42. Be Relevant
    • 43. CEO Right
  • META TAGS: TITLES & DESCRIPTIONS
    Things to Know
    Title tagsARE important
    Meta Descriptions ARE important
    Meta Keywords are….NOT?
  • 44. META TAGS: TITLES & DESCRIPTIONS
  • 45. META TAGS: WRITING TIPS
    Meta Description
    • <170 characters
    • 46. Call to Action
    • 47. Easy to Read
    Title tags
    • < 65 characters
    • 48. 1-3 Keywords
    • 49. Brand Name
  • CONTENT: WRITING FOR SEARCH
    Utilizing Keywords
    Users vs. Search Engines
    Types of Content
  • 50. CONTENT: WRITING FOR SEARCH
    Where
    • H1 Tags
    • 51. Current Content
    • 52. New Content
    • 53. Internal Links
    How
    • Product/Service Features
    • 54. News Stories
    • 55. FAQ
    • 56. Articles
    • 57. Blog Posts
  • LINKS & LINK BUILDING
    Backlinks & Rankings
    Getting Links
  • 58. LINKS: WHERE TO GET THEM
    Directories
    Partners
    Paid
    Forums
    Articles
    Social Media
    Blogs
    News
  • 59. SEO & WORDPRESS: BEST FRIENDS
    • All in One SEO Pack
    • 60. URL Configuration
    • 61. Great List of SEO Plugins
    • 62. http://mashable.com/2009/03/20/wordpress-seo-plugins/
  • SEO RESOURCES
    Sites
    • http://www.seomoz.com
    • 63. http://searchengineland.com
    • 64. http://www.searchengineguide.com
    Checklists
    • http://www.webconfs.com/15-minute-seo.php
    • 65. http://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo
    • 66. http://articles.sitepoint.com/article/ultimate-seo-checklist
  • QUESTIONS?
    Thoughts – Comments – Ideas – Thanks!
    Casie Gillette
    cgillette@grasshopper.com
    @casieg