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Boston WP Meetup 6/2010: SEO & WP
 

Boston WP Meetup 6/2010: SEO & WP

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Recent presentation from Boston WP Meetup. June 28, 2010.

Recent presentation from Boston WP Meetup. June 28, 2010.

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    Boston WP Meetup 6/2010: SEO & WP Boston WP Meetup 6/2010: SEO & WP Presentation Transcript

    • SEO & WordPress
      The Best of Both Worlds
      Presented by: Casie Gillette - Boston WP Meetup – June 28, 2010
    • SEO Manager at Grasshopper Group
      casieg@gmail.com @casieg cgillette@grasshopper.com
    • UNIVERSAL MYTHS
      • It’s easy!
      • It’s magic!
      • It’s cheap!
      • 100% Guaranteed
    • LET’S GET GOING!
      • SiteArchitecture
      • Keywords & Meta Tags
      • Content
      • Links & Link Building
      • WordPress Plugins
      • Other Resources
    • SITE ARCHITECTURE
      URLs
      Cross-Linking
      Sitemaps
      Other Best Practices
    • SITE ARCHITECTURE: URLS
      Do’s
      • Use Keywords
      • Keep it Short
      • Use Hyphens
      Don'ts
      • Session IDs
      • Duplicate URLs
      • Case Sensitive
    • SITE ARCHITECTURE: URLS
    • SITE ARCHITECTURE: CROSS-LINKS
      How
      • Use Keywords
      • Page Topic
      • Tell the User
      • Don’t Overdo It
      Where
      • Existing Pages
      • Sitemaps/FAQs
      • Blog Posts
      • Footer
    • SITE ARCHITECTURE: CROSS-LINKS
      Not Great
      Good
    • SITE ARCHITECTURE: SITEMAPS
      Make it easy for EVERYONE
      • Text Based
      • Logical Order
      • Keep it Simple
      • Add to Footer
      • http://www.apple.com/sitemap/
    • SITE ARCHITECTURE: XML SITEMAPS
      Help Your Friendly Neighborhood Spider
      • XML Sitemaps are designed for search engines.
      • Easy to Create, Easy to Submit
      http://www.xml-sitemaps.com/
      http://wordpress.org/extend/plugins/xml-sitemap-feed/
      • Webmaster Tools
      http://www.google.com/webmasters/
      http://siteexplorer.search.yahoo.com/
      http://www.bing.com/webmaster
    • SITE ARCHITECTURE: BEST PRACTICES
      • Keep Navigation Simple
      • Flash
      • Images vs. Text
      • LimitRedirects
      • Use a Robots
      • 404
    • KEYWORDS: RESEARCH & SELECTION
      Keyword Research
      Tools
      Choosing Keywords
      Writing Meta Tags
    • KEYWORDS: RESEARCH
      #1 - Start a List
      • Describe
      • Industry
      • Competitors
      • PPC
      apple laptop
      apple laptop deals
      apple laptops
      apple mac book
      apple mac book pro
      apple mac books
      apple macbook
      apple macbook pro
      apple macbooks
      apple note book
      apple note books
      apple notebook
      apple notebooks
      macbook deals
      black macbook
      black macbooks
      cheap apple laptop
      cheap apple laptops
      cheap macbook
      cheap macbooks
      mac book
      mac book laptops
      mac books
      macbook
      macbook deal
      macbook deals
      macbook laptop
      macbook pro
      macbooks
    • KEYWORDS: RESEARCH
      #2 – Check The Search Volume
      • Free Tools:
      Google Keyword Tool
      Wordtracker Free Keyword Tool
      Keyword Discovery Free Tool
      Google Trends
      SEO Book Keyword Suggestion Tool
    • KEYWORDS: SELECTION
      #3 – Choose Your Keywords
      • Search Volume
      • Be Relevant
      • CEO Right
    • META TAGS: TITLES & DESCRIPTIONS
      Things to Know
      Title tagsARE important
      Meta Descriptions ARE important
      Meta Keywords are….NOT?
    • META TAGS: TITLES & DESCRIPTIONS
    • META TAGS: WRITING TIPS
      Meta Description
      • <170 characters
      • Call to Action
      • Easy to Read
      Title tags
      • < 65 characters
      • 1-3 Keywords
      • Brand Name
    • CONTENT: WRITING FOR SEARCH
      Utilizing Keywords
      Users vs. Search Engines
      Types of Content
    • CONTENT: WRITING FOR SEARCH
      Where
      • H1 Tags
      • Current Content
      • New Content
      • Internal Links
      How
      • Product/Service Features
      • News Stories
      • FAQ
      • Articles
      • Blog Posts
    • LINKS & LINK BUILDING
      Backlinks & Rankings
      Getting Links
    • LINKS: WHERE TO GET THEM
      Directories
      Partners
      Paid
      Forums
      Articles
      Social Media
      Blogs
      News
    • SEO & WORDPRESS: BEST FRIENDS
      • All in One SEO Pack
      • URL Configuration
      • Great List of SEO Plugins
      • http://mashable.com/2009/03/20/wordpress-seo-plugins/
    • SEO RESOURCES
      Sites
      • http://www.seomoz.com
      • http://searchengineland.com
      • http://www.searchengineguide.com
      Checklists
      • http://www.webconfs.com/15-minute-seo.php
      • http://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo
      • http://articles.sitepoint.com/article/ultimate-seo-checklist
    • QUESTIONS?
      Thoughts – Comments – Ideas – Thanks!
      Casie Gillette
      cgillette@grasshopper.com
      @casieg