SEO & WordPress<br />The Best of Both Worlds<br />Presented by: Casie Gillette -  Boston WP Meetup – June 28, 2010 <br />
SEO Manager at Grasshopper Group<br />casieg@gmail.com            @casieg        cgillette@grasshopper.com <br />
   UNIVERSAL MYTHS<br /><ul><li>It’s easy!
It’s magic!
It’s cheap!
100% Guaranteed</li></li></ul><li>   LET’S GET GOING!<br /><ul><li>SiteArchitecture
Keywords & Meta Tags
Content
Links & Link Building
  WordPress Plugins
Other Resources</li></li></ul><li>   SITE ARCHITECTURE<br />URLs<br />Cross-Linking<br />Sitemaps<br />Other Best Practice...
   SITE ARCHITECTURE: URLS<br />Do’s<br /><ul><li>Use Keywords
Keep it Short
Use Hyphens</li></ul>Don'ts<br /><ul><li>Session IDs
Duplicate URLs
Case Sensitive</li></li></ul><li>   SITE ARCHITECTURE: URLS<br />
   SITE ARCHITECTURE: CROSS-LINKS<br />How<br /><ul><li>Use Keywords
Page Topic
Tell the User
Don’t Overdo It</li></ul>Where<br /><ul><li>Existing Pages
Sitemaps/FAQs
Blog Posts
Footer</li></li></ul><li>   SITE ARCHITECTURE: CROSS-LINKS<br />Not Great<br />Good<br />
   SITE ARCHITECTURE: SITEMAPS<br />Make it easy for EVERYONE<br /><ul><li>Text Based
Logical Order
Keep it Simple
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Boston WP Meetup 6/2010: SEO & WP

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Boston WP Meetup 6/2010: SEO & WP

  1. 1. SEO & WordPress<br />The Best of Both Worlds<br />Presented by: Casie Gillette - Boston WP Meetup – June 28, 2010 <br />
  2. 2. SEO Manager at Grasshopper Group<br />casieg@gmail.com @casieg cgillette@grasshopper.com <br />
  3. 3. UNIVERSAL MYTHS<br /><ul><li>It’s easy!
  4. 4. It’s magic!
  5. 5. It’s cheap!
  6. 6. 100% Guaranteed</li></li></ul><li> LET’S GET GOING!<br /><ul><li>SiteArchitecture
  7. 7. Keywords & Meta Tags
  8. 8. Content
  9. 9. Links & Link Building
  10. 10. WordPress Plugins
  11. 11. Other Resources</li></li></ul><li> SITE ARCHITECTURE<br />URLs<br />Cross-Linking<br />Sitemaps<br />Other Best Practices<br />
  12. 12. SITE ARCHITECTURE: URLS<br />Do’s<br /><ul><li>Use Keywords
  13. 13. Keep it Short
  14. 14. Use Hyphens</li></ul>Don'ts<br /><ul><li>Session IDs
  15. 15. Duplicate URLs
  16. 16. Case Sensitive</li></li></ul><li> SITE ARCHITECTURE: URLS<br />
  17. 17. SITE ARCHITECTURE: CROSS-LINKS<br />How<br /><ul><li>Use Keywords
  18. 18. Page Topic
  19. 19. Tell the User
  20. 20. Don’t Overdo It</li></ul>Where<br /><ul><li>Existing Pages
  21. 21. Sitemaps/FAQs
  22. 22. Blog Posts
  23. 23. Footer</li></li></ul><li> SITE ARCHITECTURE: CROSS-LINKS<br />Not Great<br />Good<br />
  24. 24. SITE ARCHITECTURE: SITEMAPS<br />Make it easy for EVERYONE<br /><ul><li>Text Based
  25. 25. Logical Order
  26. 26. Keep it Simple
  27. 27. Add to Footer
  28. 28. http://www.apple.com/sitemap/</li></li></ul><li> SITE ARCHITECTURE: XML SITEMAPS<br />Help Your Friendly Neighborhood Spider<br /><ul><li>XML Sitemaps are designed for search engines.
  29. 29. Easy to Create, Easy to Submit</li></ul>http://www.xml-sitemaps.com/<br />http://wordpress.org/extend/plugins/xml-sitemap-feed/<br /><ul><li>Webmaster Tools</li></ul>http://www.google.com/webmasters/<br />http://siteexplorer.search.yahoo.com/<br />http://www.bing.com/webmaster<br />
  30. 30. SITE ARCHITECTURE: BEST PRACTICES<br /><ul><li>Keep Navigation Simple
  31. 31. Flash
  32. 32. Images vs. Text
  33. 33. LimitRedirects
  34. 34. Use a Robots
  35. 35. 404</li></li></ul><li> KEYWORDS: RESEARCH & SELECTION<br />Keyword Research <br />Tools<br />Choosing Keywords<br />Writing Meta Tags<br />
  36. 36. KEYWORDS: RESEARCH<br />#1 - Start a List<br /><ul><li>Describe
  37. 37. Industry
  38. 38. Competitors
  39. 39. PPC</li></ul>apple laptop<br />apple laptop deals<br />apple laptops<br />apple mac book<br />apple mac book pro<br />apple mac books<br />apple macbook<br />apple macbook pro<br />apple macbooks<br />apple note book<br />apple note books<br />apple notebook<br />apple notebooks<br />macbook deals<br />black macbook<br />black macbooks<br />cheap apple laptop<br />cheap apple laptops<br />cheap macbook<br />cheap macbooks<br />mac book<br />mac book laptops<br />mac books<br />macbook<br />macbook deal<br />macbook deals<br />macbook laptop<br />macbook pro<br />macbooks<br />
  40. 40. KEYWORDS: RESEARCH<br />#2 – Check The Search Volume<br /><ul><li>Free Tools:</li></ul>Google Keyword Tool<br />Wordtracker Free Keyword Tool<br />Keyword Discovery Free Tool<br />Google Trends<br />SEO Book Keyword Suggestion Tool<br />
  41. 41. KEYWORDS: SELECTION<br />#3 – Choose Your Keywords<br /><ul><li>Search Volume
  42. 42. Be Relevant
  43. 43. CEO Right</li></li></ul><li> META TAGS: TITLES & DESCRIPTIONS<br />Things to Know<br />Title tagsARE important<br />Meta Descriptions ARE important<br />Meta Keywords are….NOT?<br />
  44. 44. META TAGS: TITLES & DESCRIPTIONS<br />
  45. 45. META TAGS: WRITING TIPS<br />Meta Description<br /><ul><li><170 characters
  46. 46. Call to Action
  47. 47. Easy to Read</li></ul>Title tags <br /><ul><li>< 65 characters
  48. 48. 1-3 Keywords
  49. 49. Brand Name</li></li></ul><li> CONTENT: WRITING FOR SEARCH<br />Utilizing Keywords <br />Users vs. Search Engines<br />Types of Content<br />
  50. 50. CONTENT: WRITING FOR SEARCH<br />Where<br /><ul><li>H1 Tags
  51. 51. Current Content
  52. 52. New Content
  53. 53. Internal Links</li></ul>How<br /><ul><li>Product/Service Features
  54. 54. News Stories
  55. 55. FAQ
  56. 56. Articles
  57. 57. Blog Posts</li></li></ul><li> LINKS & LINK BUILDING<br />Backlinks & Rankings<br />Getting Links<br />
  58. 58. LINKS: WHERE TO GET THEM<br />Directories<br />Partners<br />Paid<br />Forums<br />Articles<br />Social Media<br />Blogs<br />News<br />
  59. 59. SEO & WORDPRESS: BEST FRIENDS<br /><ul><li>All in One SEO Pack
  60. 60. URL Configuration
  61. 61. Great List of SEO Plugins
  62. 62. http://mashable.com/2009/03/20/wordpress-seo-plugins/</li></li></ul><li> SEO RESOURCES<br />Sites<br /><ul><li>http://www.seomoz.com
  63. 63. http://searchengineland.com
  64. 64. http://www.searchengineguide.com</li></ul>Checklists<br /><ul><li>http://www.webconfs.com/15-minute-seo.php
  65. 65. http://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo
  66. 66. http://articles.sitepoint.com/article/ultimate-seo-checklist</li></li></ul><li>QUESTIONS?<br />Thoughts – Comments – Ideas – Thanks!<br />Casie Gillette<br />cgillette@grasshopper.com<br />@casieg <br />
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