Marketing Made Easy through Mobile in 2014 And Beyond


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This presentation gives an overview of The Mobile Marketing Industry. It explains the reason why any business nowadays has to be mobile. The presentation goes through various Mobile Marketing Strategies. It also helps you decide between Mobile Website or Mobile Apps for your marketing efforts. The presentation finally elaborates more on several applications of Mobile Marketing (QR Code, SMS, NFC, Social Media)

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Marketing Made Easy through Mobile in 2014 And Beyond

  1. 1. SMART AND MOBILE February 24rd,2014 Mobile Marketing Presentation
  2. 2. Agenda  About Smart And Mobile  Why Mobile?  Mobile Strategy  Premium Mobile Websites  Sample Applications  QR Codes  Text Messaging
  3. 3. About SMART AND MOBILE Smart And Mobile is a full-service mobile marketing agency specializing in innovative and engaging mobile communication programs, promotions and campaigns. Mobile Web Apps QR Codes Mobile Location Analytics Text Message Marketing Social Media Management Mobile SEO & Mobile Advertising
  4. 4. The Mobile Revolution  More then a third of U.S. Adults own a smart phone.  95% of smartphone owners search locally  Customer attention span is only 7 sec. long
  5. 5. Mobile Engagement is on the Rise MOBILE WEB 34% of Americans access the web on their mobile device. (eMarketer) TRIPLE DIGIT GROWTH rate in usage. (Quantcast)
  6. 6. Mobile Coupons are Booming MOBILE COUPONS Greater than 10x user growth in 2010 with triple digit increases in 2011 & 2012 in North America. (Yankee Group)
  7. 7. Mobile is Immediate! 37% 55% 44% 18-24 YR OLDS 18-24 YR OLDS MOBILE USERS checked their mobile in the last five minutes. checked their mobile in the last fifteen minutes. checked their mobile in the last thirty minutes. Source: InsightExpress
  8. 8. Mobile Purchase Decision Making The Mobile Purchase Decision Funnel turns eyeballs into buyers. AWARENESS • Mobile Web • Mobile Advertising • SMS Contesting CONSIDERATION PREFERENCE PURCHASE • Mobile Web • Mobile Web • Mobile Web • Mobile Updates • SMS Coupon or • Mobile Coupon Incentives and Updates opt-in • Mobile Apps • Mobile Apps • mCommerce LOYALTY • • • • • Mobile Web SMS updates Coupons (Web & SMS) Mobile Apps Polling and Voting You get valuable data at each step along the path enabling ROI reporting and an optimization feedback loop.
  9. 9. Traditional Apps vs Mobile Web Apps APPS No — A separate application is Platform Independent required for each platform. Yes — Apps can take total Rich Experience advantage of native features. MOBILE WEB Yes — The mobile web is accessible on each platform. Yes/No — With work, some native features can be used. Yes — Apps are a great extension Yes — Mobile sites are a great Brand Extensible of your brand. extension of your brand. No — Apps require a lengthy Easily Publishable approval process for release. Yes — Updating a mobile site takes mere minutes. Use these tools to build brand preference, drive transactions, and increase customer loyalty.
  10. 10. Premium Mobile Websites Our mobile sites live in harmony with existing websites We convert your existing website into a mobile friendly version, compatible with nearly all smartphones and fully compliant with your brand. Our system auto-detects traffic from mobile devices and redirects to your mobile-friendly version through a Redirection Script
  11. 11. Platform Benefits     Turnkey: easy, quick and inexpensive way to go mobile Proven: our platform powers over 500 mobile websites worldwide Scalable: always up-to-date, redundant, flexible and secure Integrated: powerful CMS integrates with any existing website Our platform is Compatible with more than 98% of mobile traffic!
  12. 12. Over 30 features
  13. 13. The Big Picture: Mobile Strategy CONVERSIONS AWARENESS DR CAMPAIGN BRAND CAMPAIGN Tailor Mobile Marketing for Lead Generation Tailor Mobile Marketing for Campaign Recall TOOLS/TACTICS DATA AVAILABLE TOOLS/TACTICS DATA AVAILABLE SMS response from offline media (print, TV, etc.) SMS: Phone #, carrier, referring source Mobile Web advertising Mobile Web: Location, device type. Must ask for personally identifiable info. Mobile Web: Impressions, clicks, referring sources Sponsored apps SMS Contesting In-app advertising In-app: Impressions, engagement, clicks.
  14. 14. Mobile Microsites Contact Information Content Download Data Collection Mobile Commerce Product Database Geolocation Social Networking Contest Entry
  15. 15. Customer Acquisition  Allows companies to engage users and capture information on location  Drive traffic through QR codes, SMS links, email, Facebook and Twitter  Provides an instant and secure contact capture form to acquire new customers anytime, anywhere
  16. 16. Mobile Offers & Loyalty Discounts  Offer free gifts, discounts, incentives, and  reminders with our Mobile Coupon Platform Create a campaign, broadcast it, and experience an immediate increase in traffic! Mobile coupons are a great way to: Sample • • • • Have immediate impact on your brand Eliminate printing and mailing costs Track redemption rates Minimize investment in your POS set-up
  17. 17. mCommerce – Mobile Sales On-the-Go  Gives your consumer the ability to purchase instantly, when and where the impulse strikes!  Combines: 1. ease of purchase 2. location-awareness 3. ready access to information    Mobile commerce will surpass eCommerce A must have for ticket-based events and retail Accessible via social media, SMS and QR codes Use these tools to drive transactions, and increase loyalty.
  18. 18. QR Codes  A QR code is only as good as it’s landing page…  SMART QR Codes: • • • • • • • Point to mobile optimized landing pages Grab attention Help spread mobile coupons Build lists of mobile phone users Run better marketing metrics Easily share mobile media (photos/videos) Achieve marketing objectives!
  19. 19. Near Field Communications (NFC)  Allows for simplified transactions, data exchange, and wireless connections between two devices in close proximity  Active vs. PASSIVE – NFC will be driven by marketing, not payments  NFC stickers, SmartPosters
  20. 20. Text Message (SMS) Marketing  Bulk SMS Blast: Send and receive bulk/individual SMS messages via our easy-to-use web based software and direct carrier connection.  Mobile Keywords: Text “yourword" to 12345 – provide on-demand rewards, coupons, links to mobile sites and loyalty program opt-ins.  Online and Mobile Sign-up Forms: Customers can easily enter their contact info on your website and get added to your SMS lists.  Mobile Voting: Create all types of fun and engaging SMS votes/polls.
  21. 21. SMS for Direct Response  SMS-backed mobile loyalty programs tie in with email and direct-mail programs  Include a URL in the SMS message to link back to the mobile web for further engagement, data capture, and conversion.  In retail, SMS is becoming the best tool for CRM and loyalty efforts.  Use SMS for:  store alerts  news updates  coupons  reminders
  22. 22. MMS Picture Messaging MMS is the new standard in mobile messaging and often times gets 2 to 3 times the response rate in comparison to standard text messaging alone. Increased Direct Response Rate Interactive MMS Targeted MMS Mass MMS Announcements Personalized MMS Go Green
  23. 23. Thank You! Contact us Today Email: Phone #: (678) 927 0270