David Beckham Signs With LA GALAXY<br />Chelsea Shaughnessy<br />Kara Trzasko<br />
Budget<br />Contract			$230 Million/5Years<br />Set Aside Amount(Game)	$500,000<br />Promotions				$300,000<br />Supplies	...
Game Workers<br />Concession<br />Field Security<br />Press Box Management<br />Catering (Press Box)<br />Camera Crews<br ...
Workers<br />Locker Room Staff<br />Security<br />Cleaning<br />Delivering (Waters)<br />Cleaning People (In/Outside Stadi...
Supplies<br />Cameras<br />Tables<br />Chairs<br />Head Phones<br />Extra Laptops<br />Printers<br />Fax Machine<br />Phon...
Promotional Materials<br />T.V- National Coverage<br />Commercial Joined with ESPN<br />Magazines<br />ESPN, Sports Illust...
In Game Promotions<br />Full coverage of debut game with expanded pre/post show reports and interviews<br />Beckham Camera...
Sponsors<br />The Home Depot<br />ADIDAS<br />American Express<br />Bank of America<br />Coca-Cola<br />Sports Authority<b...
Credentials<br />Field Credentials<br />Press Credentials<br />Major Photography<br />TV Crew<br />ESPN<br />Sports Illust...
Credentials (Cont.)<br />Locker Room Credentials<br />All Access Credentials<br />Interviews<br />ESPN<br />Sports Illustr...
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  1. 1. David Beckham Signs With LA GALAXY<br />Chelsea Shaughnessy<br />Kara Trzasko<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5. Budget<br />Contract $230 Million/5Years<br />Set Aside Amount(Game) $500,000<br />Promotions $300,000<br />Supplies $ 25,000<br />Pay Roll $ 100,00<br />Food/Drinks Provided by Sponsors<br />TOTAL SPENT (on Game): $335,000<br />
  6. 6. Game Workers<br />Concession<br />Field Security<br />Press Box Management<br />Catering (Press Box)<br />Camera Crews<br />Television Crews<br />Radio Crews<br />Runners (Press to Field)<br />Operations management <br />Field Operations<br />Press<br />Ushers<br />Traffic Control<br />Police<br />FBI<br />
  7. 7. Workers<br />Locker Room Staff<br />Security<br />Cleaning<br />Delivering (Waters)<br />Cleaning People (In/Outside Stadium)<br />Traffic Control<br />Ushers<br />
  8. 8. Supplies<br />Cameras<br />Tables<br />Chairs<br />Head Phones<br />Extra Laptops<br />Printers<br />Fax Machine<br />Phones<br />Refreshments<br />Extension Cords<br />Working Space<br />Media Guides<br />Walkie-Talkies<br />Adequate Power (Lights, Outlets)<br />
  9. 9. Promotional Materials<br />T.V- National Coverage<br />Commercial Joined with ESPN<br />Magazines<br />ESPN, Sports Illustrated<br />Radio Interviews (Out of LA)<br />97.1FM KLSX, 710AM KSPN, 790AM KABC, 640AM KFI<br />Television Interviews<br />Chelsea Lately, ESPN<br />#23 Jersey Released<br />Photo Shoot<br />(Beckham &Donovan) ESPN the Magazine, Billboards<br />
  10. 10. In Game Promotions<br />Full coverage of debut game with expanded pre/post show reports and interviews<br />Beckham Camera<br />Camera follows Beckham on the field throughout debut game<br />Giveaways (1st 2,000 Fans)<br />T-Shirts, Posters, Scarves, magnetic Schedules<br />Halftime Activities for Kids (Score on a Mascot)<br />
  11. 11. Sponsors<br />The Home Depot<br />ADIDAS<br />American Express<br />Bank of America<br />Coca-Cola<br />Sports Authority<br />Toyota<br />ADT Always There<br />Anheaser Bush Inc<br />Central Parking System<br />McDonald’s<br />Time Warner Cable<br />
  12. 12. Credentials<br />Field Credentials<br />Press Credentials<br />Major Photography<br />TV Crew<br />ESPN<br />Sports Illustrated<br />Sponsors<br />Local, Regional & National News Papers<br />Magazines<br />
  13. 13. Credentials (Cont.)<br />Locker Room Credentials<br />All Access Credentials<br />Interviews<br />ESPN<br />Sports Illustrated<br />Security<br />Runners<br />Managers<br />Law Enforcement<br />

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