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    Advantag Advantag Presentation Transcript

    • David Beckham Signs With LA GALAXY
      Chelsea Shaughnessy
      Kara Trzasko
    • Budget
      Contract $230 Million/5Years
      Set Aside Amount(Game) $500,000
      Promotions $300,000
      Supplies $ 25,000
      Pay Roll $ 100,00
      Food/Drinks Provided by Sponsors
      TOTAL SPENT (on Game): $335,000
    • Game Workers
      Concession
      Field Security
      Press Box Management
      Catering (Press Box)
      Camera Crews
      Television Crews
      Radio Crews
      Runners (Press to Field)
      Operations management
      Field Operations
      Press
      Ushers
      Traffic Control
      Police
      FBI
    • Workers
      Locker Room Staff
      Security
      Cleaning
      Delivering (Waters)
      Cleaning People (In/Outside Stadium)
      Traffic Control
      Ushers
    • Supplies
      Cameras
      Tables
      Chairs
      Head Phones
      Extra Laptops
      Printers
      Fax Machine
      Phones
      Refreshments
      Extension Cords
      Working Space
      Media Guides
      Walkie-Talkies
      Adequate Power (Lights, Outlets)
    • Promotional Materials
      T.V- National Coverage
      Commercial Joined with ESPN
      Magazines
      ESPN, Sports Illustrated
      Radio Interviews (Out of LA)
      97.1FM KLSX, 710AM KSPN, 790AM KABC, 640AM KFI
      Television Interviews
      Chelsea Lately, ESPN
      #23 Jersey Released
      Photo Shoot
      (Beckham &Donovan) ESPN the Magazine, Billboards
    • In Game Promotions
      Full coverage of debut game with expanded pre/post show reports and interviews
      Beckham Camera
      Camera follows Beckham on the field throughout debut game
      Giveaways (1st 2,000 Fans)
      T-Shirts, Posters, Scarves, magnetic Schedules
      Halftime Activities for Kids (Score on a Mascot)
    • Sponsors
      The Home Depot
      ADIDAS
      American Express
      Bank of America
      Coca-Cola
      Sports Authority
      Toyota
      ADT Always There
      Anheaser Bush Inc
      Central Parking System
      McDonald’s
      Time Warner Cable
    • Credentials
      Field Credentials
      Press Credentials
      Major Photography
      TV Crew
      ESPN
      Sports Illustrated
      Sponsors
      Local, Regional & National News Papers
      Magazines
    • Credentials (Cont.)
      Locker Room Credentials
      All Access Credentials
      Interviews
      ESPN
      Sports Illustrated
      Security
      Runners
      Managers
      Law Enforcement