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Advantag Advantag Presentation Transcript

  • David Beckham Signs With LA GALAXY
    Chelsea Shaughnessy
    Kara Trzasko
  • Budget
    Contract $230 Million/5Years
    Set Aside Amount(Game) $500,000
    Promotions $300,000
    Supplies $ 25,000
    Pay Roll $ 100,00
    Food/Drinks Provided by Sponsors
    TOTAL SPENT (on Game): $335,000
  • Game Workers
    Concession
    Field Security
    Press Box Management
    Catering (Press Box)
    Camera Crews
    Television Crews
    Radio Crews
    Runners (Press to Field)
    Operations management
    Field Operations
    Press
    Ushers
    Traffic Control
    Police
    FBI
  • Workers
    Locker Room Staff
    Security
    Cleaning
    Delivering (Waters)
    Cleaning People (In/Outside Stadium)
    Traffic Control
    Ushers
  • Supplies
    Cameras
    Tables
    Chairs
    Head Phones
    Extra Laptops
    Printers
    Fax Machine
    Phones
    Refreshments
    Extension Cords
    Working Space
    Media Guides
    Walkie-Talkies
    Adequate Power (Lights, Outlets)
  • Promotional Materials
    T.V- National Coverage
    Commercial Joined with ESPN
    Magazines
    ESPN, Sports Illustrated
    Radio Interviews (Out of LA)
    97.1FM KLSX, 710AM KSPN, 790AM KABC, 640AM KFI
    Television Interviews
    Chelsea Lately, ESPN
    #23 Jersey Released
    Photo Shoot
    (Beckham &Donovan) ESPN the Magazine, Billboards
  • In Game Promotions
    Full coverage of debut game with expanded pre/post show reports and interviews
    Beckham Camera
    Camera follows Beckham on the field throughout debut game
    Giveaways (1st 2,000 Fans)
    T-Shirts, Posters, Scarves, magnetic Schedules
    Halftime Activities for Kids (Score on a Mascot)
  • Sponsors
    The Home Depot
    ADIDAS
    American Express
    Bank of America
    Coca-Cola
    Sports Authority
    Toyota
    ADT Always There
    Anheaser Bush Inc
    Central Parking System
    McDonald’s
    Time Warner Cable
  • Credentials
    Field Credentials
    Press Credentials
    Major Photography
    TV Crew
    ESPN
    Sports Illustrated
    Sponsors
    Local, Regional & National News Papers
    Magazines
  • Credentials (Cont.)
    Locker Room Credentials
    All Access Credentials
    Interviews
    ESPN
    Sports Illustrated
    Security
    Runners
    Managers
    Law Enforcement