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Robot that Organizes Room               Casey Kellogg      FA 102a, Research and Brand Development
Robot that Organizes Room                                                              Casey KelloggAssignment One: Resear...
Robot that Organizes Room                                       Casey Kellogg Assignment One: Research• “They’ve taught ro...
Robot that Organizes Room                                                             Casey Kellogg Assignment One: Resear...
Robot that Organizes Room                                           Casey Kellogg Assignment One: Research• “Robots are en...
Robot that Organizes Room                  Casey KelloggAssignment One: Description of Future Product orService“Robot capa...
Robot that Organizes Room                              Casey KelloggAssignment Two: Naming ProcessSelected words from orig...
Robot that Organizes Room                         Casey KelloggAssignment Two: Brand Character Diagram       Language/Pers...
Robot that Organizes Room               Casey KelloggAssignment Three: Logotype Research, Word FromDiagram                ...
Robot that Organizes Room                                                               Casey KelloggAssignment Three: Log...
Robot that Organizes Room             Casey KelloggAssignment Three: Finished Logotype                            RT
Robot that Organizes Room                                          Casey KelloggAssignment Four: Social Media Branding, Re...
Robot that Organizes Room                Casey Kellogg Assignment Four: Social Media Branding, Creating Community• Through...
Robot that Organizes Room               Casey KelloggAssignment Four: Social Media Branding, FacebookPages
Robot that Organizes Room               Casey KelloggAssignment Four: Social Media Branding, FacebookPages
Robot that Organizes Room               Casey KelloggAssignment Four: Social Media Branding, FacebookPages
Robot that Organizes Room                                     Casey KelloggAssignment Five: Webpage layout Research forWir...
Robot that Organizes Room                             Casey KelloggAssignment Five: Webpage Layout Research forWireframes ...
Robot that Organizes Room                                              Casey KelloggAssignment Five: Wireframe          Lo...
Robot that Organizes Room                          Casey KelloggAssignment Five: Tagline Research• Allstate “Are you in go...
Robot that Organizes Room                                          Casey KelloggAssignment Five: Homepage Visual Design in...
Robot that Organizes Room                                         Casey KelloggAssignment Five: Lower Level Visual Design ...
Robot that Organizes Room                               Casey Kellogg    Assignment Five: Linked Prototype URL•    https:/...
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Fa102

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Transcript of "Fa102"

  1. 1. Robot that Organizes Room Casey Kellogg FA 102a, Research and Brand Development
  2. 2. Robot that Organizes Room Casey KelloggAssignment One: Research “Getting hallucinating robots to arrange your room for you” http://www.kurzweilai.net/getting-hallucinating-robots-to-arrange-your-room-for-you
  3. 3. Robot that Organizes Room Casey Kellogg Assignment One: Research• “They’ve taught robots where in a room you might stand, sit, or work, and to place objects by “hallucinating” imaginary people”http://english.peopledaily.com.cn/200704/25/images/robot1.jpg
  4. 4. Robot that Organizes Room Casey Kellogg Assignment One: Research• Researchers found “the best results came from combining human context with object-to- object relationships”http://www.kurzweilai.net/getting-hallucinating-robots-to-arrange-your-room-for-you
  5. 5. Robot that Organizes Room Casey Kellogg Assignment One: Research• “Robots are envisioned to assist people with a wide range of activities such as domestic chores and much more”http://rstb.royalsocietypublishing.org/content/364/1535/3527.full
  6. 6. Robot that Organizes Room Casey KelloggAssignment One: Description of Future Product orService“Robot capable of assisting humans”
  7. 7. Robot that Organizes Room Casey KelloggAssignment Two: Naming ProcessSelected words from original post:personal, assist, technical, roboticsGenerated name possibilities:RoboTECH (combines technical and robotics)Bot Assister (combination of robot and assist)Selected Name:RoboTECHJustification:Allows the purpose of the product to be revealedwithout spelling it out. It is creative and triggerscuriosity of product.
  8. 8. Robot that Organizes Room Casey KelloggAssignment Two: Brand Character Diagram Language/Persona Tone Helpful Direct Fun Personal Smart Technical Organized Analytical RoboTECH Language Purpose Robotics Enable Complex Assist Efficient Engage Accurate Simplify
  9. 9. Robot that Organizes Room Casey KelloggAssignment Three: Logotype Research, Word FromDiagram SIMPLICITY
  10. 10. Robot that Organizes Room Casey KelloggAssignment Three: Logotype Research http://www.globalinternships.se/wp- content/uploads/2012/10/ikea-logo.jpg http://0.tqn.com/d/skateboard/1/0/d/W/ vans_logo_large.jpg http://www.scheffelshideawaycampgroun d.com/images/facebook%20logo.jpg
  11. 11. Robot that Organizes Room Casey KelloggAssignment Three: Finished Logotype RT
  12. 12. Robot that Organizes Room Casey KelloggAssignment Four: Social Media Branding, Research NIKE+ http://www.facebook.com/nike Patagonia http://www.facebook.com/PATAGONIA Jeep http://www.facebook.com/jeep?fref=ts
  13. 13. Robot that Organizes Room Casey Kellogg Assignment Four: Social Media Branding, Creating Community• Through word of mouth, texting and using interactive posts on my facebook page, RoboTECH was able to gain likes and comments.
  14. 14. Robot that Organizes Room Casey KelloggAssignment Four: Social Media Branding, FacebookPages
  15. 15. Robot that Organizes Room Casey KelloggAssignment Four: Social Media Branding, FacebookPages
  16. 16. Robot that Organizes Room Casey KelloggAssignment Four: Social Media Branding, FacebookPages
  17. 17. Robot that Organizes Room Casey KelloggAssignment Five: Webpage layout Research forWireframes http://www.bedbathandbeyond.com/default.asp?
  18. 18. Robot that Organizes Room Casey KelloggAssignment Five: Webpage Layout Research forWireframes http://www.staples.com/
  19. 19. Robot that Organizes Room Casey KelloggAssignment Five: Wireframe Logotype Social Media Links { Description About Shop FAQ’s Testimonials News Photo with tagline text
  20. 20. Robot that Organizes Room Casey KelloggAssignment Five: Tagline Research• Allstate “Are you in good hands”http://www.allstate.com/• Bounty “The quicker picker-upper”http://en.wikipedia.org/wiki/Bounty_(brand)• Kay “Every kiss begins with Kay”http://www.kay.com/en/kaystore• Mountain dew “Do the dew”http://www.taglineguru.com/sloganlist.html• Dunkin Donuts “America runs on Dunkin”http://www.dunkindonuts.com/dunkindonuts/en.html
  21. 21. Robot that Organizes Room Casey KelloggAssignment Five: Homepage Visual Design in aBrowser https://projects.invisionapp.com/share/VXB2V3DA
  22. 22. Robot that Organizes Room Casey KelloggAssignment Five: Lower Level Visual Design in aBrowser https://projects.invisionapp.com/share/ATB2YC5J
  23. 23. Robot that Organizes Room Casey Kellogg Assignment Five: Linked Prototype URL• https://projects.invisionapp.com/console/4621691
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