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    Fa102 Fa102 Presentation Transcript

    • Robot that Organizes Room Casey Kellogg FA 102a, Research and Brand Development
    • Robot that Organizes Room Casey KelloggAssignment One: Research “Getting hallucinating robots to arrange your room for you” http://www.kurzweilai.net/getting-hallucinating-robots-to-arrange-your-room-for-you
    • Robot that Organizes Room Casey Kellogg Assignment One: Research• “They’ve taught robots where in a room you might stand, sit, or work, and to place objects by “hallucinating” imaginary people”http://english.peopledaily.com.cn/200704/25/images/robot1.jpg
    • Robot that Organizes Room Casey Kellogg Assignment One: Research• Researchers found “the best results came from combining human context with object-to- object relationships”http://www.kurzweilai.net/getting-hallucinating-robots-to-arrange-your-room-for-you
    • Robot that Organizes Room Casey Kellogg Assignment One: Research• “Robots are envisioned to assist people with a wide range of activities such as domestic chores and much more”http://rstb.royalsocietypublishing.org/content/364/1535/3527.full
    • Robot that Organizes Room Casey KelloggAssignment One: Description of Future Product orService“Robot capable of assisting humans”
    • Robot that Organizes Room Casey KelloggAssignment Two: Naming ProcessSelected words from original post:personal, assist, technical, roboticsGenerated name possibilities:RoboTECH (combines technical and robotics)Bot Assister (combination of robot and assist)Selected Name:RoboTECHJustification:Allows the purpose of the product to be revealedwithout spelling it out. It is creative and triggerscuriosity of product.
    • Robot that Organizes Room Casey KelloggAssignment Two: Brand Character Diagram Language/Persona Tone Helpful Direct Fun Personal Smart Technical Organized Analytical RoboTECH Language Purpose Robotics Enable Complex Assist Efficient Engage Accurate Simplify
    • Robot that Organizes Room Casey KelloggAssignment Three: Logotype Research, Word FromDiagram SIMPLICITY
    • Robot that Organizes Room Casey KelloggAssignment Three: Logotype Research http://www.globalinternships.se/wp- content/uploads/2012/10/ikea-logo.jpg http://0.tqn.com/d/skateboard/1/0/d/W/ vans_logo_large.jpg http://www.scheffelshideawaycampgroun d.com/images/facebook%20logo.jpg
    • Robot that Organizes Room Casey KelloggAssignment Three: Finished Logotype RT
    • Robot that Organizes Room Casey KelloggAssignment Four: Social Media Branding, Research NIKE+ http://www.facebook.com/nike Patagonia http://www.facebook.com/PATAGONIA Jeep http://www.facebook.com/jeep?fref=ts
    • Robot that Organizes Room Casey Kellogg Assignment Four: Social Media Branding, Creating Community• Through word of mouth, texting and using interactive posts on my facebook page, RoboTECH was able to gain likes and comments.
    • Robot that Organizes Room Casey KelloggAssignment Four: Social Media Branding, FacebookPages
    • Robot that Organizes Room Casey KelloggAssignment Four: Social Media Branding, FacebookPages
    • Robot that Organizes Room Casey KelloggAssignment Four: Social Media Branding, FacebookPages
    • Robot that Organizes Room Casey KelloggAssignment Five: Webpage layout Research forWireframes http://www.bedbathandbeyond.com/default.asp?
    • Robot that Organizes Room Casey KelloggAssignment Five: Webpage Layout Research forWireframes http://www.staples.com/
    • Robot that Organizes Room Casey KelloggAssignment Five: Wireframe Logotype Social Media Links { Description About Shop FAQ’s Testimonials News Photo with tagline text
    • Robot that Organizes Room Casey KelloggAssignment Five: Tagline Research• Allstate “Are you in good hands”http://www.allstate.com/• Bounty “The quicker picker-upper”http://en.wikipedia.org/wiki/Bounty_(brand)• Kay “Every kiss begins with Kay”http://www.kay.com/en/kaystore• Mountain dew “Do the dew”http://www.taglineguru.com/sloganlist.html• Dunkin Donuts “America runs on Dunkin”http://www.dunkindonuts.com/dunkindonuts/en.html
    • Robot that Organizes Room Casey KelloggAssignment Five: Homepage Visual Design in aBrowser https://projects.invisionapp.com/share/VXB2V3DA
    • Robot that Organizes Room Casey KelloggAssignment Five: Lower Level Visual Design in aBrowser https://projects.invisionapp.com/share/ATB2YC5J
    • Robot that Organizes Room Casey Kellogg Assignment Five: Linked Prototype URL• https://projects.invisionapp.com/console/4621691