The Big Bear Guide to Blogging SEO - Camp Blogaway 2014

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Blogging is hard, especially if you're a food blogger. Find out how Authorship, SEO best practices, good content and link building can help you stand-out in this competitive niche. Make your recipes …

Blogging is hard, especially if you're a food blogger. Find out how Authorship, SEO best practices, good content and link building can help you stand-out in this competitive niche. Make your recipes "pop" with tips from trainer Casey Markee!

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  • The average social media user sees 285 content pieces a day. That’s over 50,000+ words of content and/or 400+ minutes of Video. That’s like reading multiple novels or watching the Twilight Series every day (good God who would want to do that!!!)
  • Competitive Advantage
  • Competitive Advantage
  • Competitive Advantage
  • Competitive Advantage
  • Competitive Advantage
  • Competitive Advantage
  • Competitive Advantage
  • Competitive Advantage
  • For Wordpress users, this is the easiest way to implement authorship and Rich Snippets, including Pinterest Rich Pins
  • For Wordpress users, this is the easiest way to implement authorship. The “Enter Google+ ID Here” is JUST for your Google Publisher page. Not your Google+ Personal page.
  • Make sure the “don’t show rel=author” box is NOT clicked on the Posts pages. Those are the ONLY pages on your blog that should be showing Rel=Auther. Everything else, pages, archives, tags, etc should have the box clicked per the above.
    There are several of you in the audience who have enabled Authorship on your site. Take a bow. But most of you have enabled it on tag pages, category pages and archives. That’s a mistake.
  • Rich Snippets = Higher CTR
  • You paste this in your pages directly.
  • IMPORTANT: Schema.org may override, replace or change your Authorship rich snippets.
  • Competitive Advantage
  • Competitive Advantage
  • Competitive Advantage
  • Competitive Advantage
  • Full details from Google at https://plus.google.com/authorship
  • Full details from Google at https://plus.google.com/authorship
  • Full details from Google at https://plus.google.com/authorship
  • Full details from Google at https://plus.google.com/authorship
  • IMPORTANT: Schema.org may override, replace or change your Authorship rich snippets.
  • Competitive Advantage
  • Competitive Advantage
  • Share content.
    Add people to your circles.
    Join groups.
    Join hangouts.
  • Competitive Advantage
  • Competitive Advantage
  • Blogger Power Tip: Enter a Custom Description for your home page:
  • Blogger Power Tip: Enter a Custom Description for your home page:
  • By far the hardest part of being a blogger is the daily content-creation grind. Check-out BuzzSumo.com and find what’s hot. Then take that content, rewrite with your own spin, and publish!
  • By far the hardest part of being a blogger is the daily content-creation grind. It's not easy to continuously brainstorm new ideas and topics either for your own blog or those of your clients.
  • I recommend the Digg Digg Plugin or Sociable. But even AddThis.com will work. Just make sure you have it on the header OR as a floating option.
  • Competitive Advantage
  • Google has declared a war on link building.
  • What do all of these have in common? You can AUTOMATE most of them. And further, almost none of them require editorial approval. There is no gatekeeper at the other end to physically approve the link.
  • What do all of these have in common? You can AUTOMATE most of them. And further, almost none of them require editorial approval. There is no gatekeeper at the other end to physically approve the link.
  • Evergreen content can be any of the following: articles, How-to Guides & Tutorials, Resource Lists, FAQs, Industry Definitions, Interviews, etc.
  • But what’s the most important reason for Evergreen Content? Links!
  • Peter Bray of Moz just launched a pretty cool Twitter Influencer research tool called ZoomProfiler.com. Check that out!
  • Evergreen content can be any of the following: articles, How-to Guides & Tutorials, Resource Lists, FAQs, Industry Definitions, Interviews, etc.

Transcript

  • 1. @MediaWyse + Casey Markee
  • 2. Connect with me Online @ Today’s Presenter is… Become a Fan on Facebook: http://www.facebook.com/MediaWyse Follow Casey on Twitter: http://Twitter.com/MediaWyse Connect with Casey on Linkedin: http://www.linkedin/com/in/caseymarkee Circle Casey on Google+: https://plus.google.com/+CaseyMarkee Follow Casey on SlideShare: http://www.slideshare.net/CaseyMarkeeMBA
  • 3. @MediaWyse + Casey Markee 1. Authorship & Rich Snippets “Claim your Content and Enhance!”
  • 4. @MediaWyse + Casey Markee Authorship – Why Should you Care?
  • 5. @MediaWyse + Casey Markee Authorship – Why Should you Care?
  • 6. + Casey Markee Authorship – Which would you Click-On? @MediaWyse
  • 7. + Casey Markee Authorship & Rich Snippets– Which Would you Click-On? @MediaWyse
  • 8. + Casey Markee Authorship – So how does this work? @MediaWyse SimplyRecipes.com & Elise Bauer Example
  • 9. + Casey Markee Authorship – So how does this work? @MediaWyse SimplyRecipes.com & Elise Bauer Example
  • 10. + Casey Markee Authorship – So how does this work? @MediaWyse SimplyRecipes.com & Elise Bauer Example
  • 11. + Casey Markee Authorship – So how does this work? @MediaWyse Google Structured Data Tool: www.google.com/webmasters/tools/richsnippets
  • 12. + Casey Markee Authorship – So how does this work? @MediaWyse Yoast SEO Plugin: https://wordpress.org/plugins/wordpress-seo/
  • 13. + Casey Markee Authorship – So how does this work? @MediaWyse Yoast SEO Plugin: https://wordpress.org/plugins/wordpress-seo/
  • 14. + Casey Markee Authorship – So how does this work? @MediaWyse Yoast SEO Plugin: https://wordpress.org/plugins/wordpress-seo/
  • 15. + Casey Markee Rich Snippets – So how does this work? @MediaWyse SimpelyRecipes.com & Elise Bauer Example
  • 16. + Casey Markee Rich Snippets – So how does this work? @MediaWyse Recipe Rich Snippets - https://wordpress.org/plugins/wp-ultimate-recipe/
  • 17. + Casey Markee Rich Snippets – So how does this work? @MediaWyse Recipe Rich Snippets - https://wordpress.org/plugins/wp-ultimate-recipe/ https://www.youtube.com/watch?v=ePd2TFCw8aw
  • 18. + Casey Markee Rich Snippets – So how does this work? @MediaWyse Recipe Rich Snippets – So what about on Blogger? “In order to generate a Rich Snippet in Google, Blogger owners must physically mark-up their content with the name of the dish, a photo, and how long it takes to make.” – Google Support
  • 19. + Casey Markee Rich Snippets – So how does this work? @MediaWyse Recipe Rich Snippets – So what about on Blogger? 1. Visit http://schema.org/Recipe and familiarize yourself with recipe markup.
  • 20. + Casey Markee Rich Snippets – So how does this work? @MediaWyse Recipe Rich Snippets – So what about on Blogger? 1. Visit http://schema.org/Recipe and familiarize yourself with recipe markup.
  • 21. + Casey Markee Rich Snippets – So how does this work? @MediaWyse Detailed Schema.org CHEAT SHEET from Ann Smarty! http://www.slideshare.net/seosmarty/schema-cheatsheet
  • 22. + Casey Markee Authorship: Rel=Author vs Rel=Publisher @MediaWyse
  • 23. + Casey Markee Authorship: Rel=Publisher in the Wild @MediaWyse
  • 24. + Casey Markee Authorship: Rel=Publisher in the Wild @MediaWyse
  • 25. + Casey Markee Authorship: Rel=Publisher in the Wild @MediaWyse
  • 26. Authorship: In the Wild @MediaWyse + Casey Markee Case Study: http://ChristyMajors.com/
  • 27. Authorship: In the Wild @MediaWyse + Casey Markee Case Study: http://ChristyMajors.com/
  • 28. Authorship: In the Wild @MediaWyse + Casey Markee https://plus.google.com/113922244569196143254 https://plus.google.com/113922244569196143254?rel=author Case Study: http://ChristyMajors.com/
  • 29. Authorship – Step-by-Step Review: @MediaWyse + Casey Markee 1. Set-up a Google+ Account – Make sure you use a real photo AND that your name matches your byline. 2. Link your Website/Blog to your Google+ Profile via the link plus.google.com/yournumber/?rel=author 3. Link to your Website/Blog from your Contributor section. 4. Verify your on-domain email address by visiting https://plus.google.com/authorship 5. Wordpress Bloggers can automate Authorship & Rich Snippets. We recommend the Yoast SEO Plugin, All-in-One Schema Rich Snippets, and WP Ultimate Recipe. 6. For Google BlogSpot users, under your Settings menu click-on Connect to Google+ and you’re done. Google does the heavy lifting.
  • 30. Authorship – Troubleshooting @MediaWyse + Casey Markee Authorship verified DOES NOT guarantee that authorship will show up in Search. That is determined by multiple algorithmic factors including the author, the query, and the site of the claimed authorship! 3. Google Webmaster Support Most Frequently-Asked-Questions Resource: http://bit.ly/1kPK1zo 4. Google Webmaster Support Structured Data Help Forum: http://bit.ly/1pkq34c 1. Infographic Troubleshooting Guide courtesy of WidgetWare.com - http://bit.ly/1niKbBR 2. Authorship & AuthorRank Google+ Community: http://bit.ly/1h0eNnU
  • 31. @MediaWyse + Casey Markee Authorship = Author Rank?
  • 32. + Casey Markee Authorship vs. AuthorRank @MediaWyse
  • 33. AuthorRank: What can you do? @MediaWyse + Casey Markee Best Practices that “may” or “may not” help you better position yourself for the “eventual” rolling-out of AuthorRank! 3. Build up your Personal Brand Authority: Make it easy for Google to find and recognize you as an AUTHORITY in your niche. 4. Seek out and Engage Influencers on your personal social networks. Communicate value to these influencers to SPREAD your message! 1. Create, high-quality, authoritative, kick-ass content that you share on your Google Plus account. 2. Be SELECTIVE of the sites on which you publish. Are they high-quality? Do they have inherent domain authority? Who else is publishing on the domain?
  • 34. @MediaWyse + Casey Markee 2. Blogging SEO “Make it easy for Google to rank you!”
  • 35. @MediaWyse + Casey Markee Blogging SEO = KISS Method
  • 36. @MediaWyse + Casey Markee Blogging SEO = KISS Method
  • 37. Blogging SEO: On-Page Best Practices @MediaWyse + Casey Markee 1. Title Tags are THE most important SEO Metric: 65-70 Characters Max. Use your Blog Post Titles and put your Blog name at the END. 2. Fill-out a Custom 155 Max META Description (that’s what Google Displays) . Describe your blog post or article. Write for the user, not the search engine! 3. Fill-out both the Alt Tags and Title Tags on all your post images. 4. Each Post you write should have ONE H1 tag. You can have as many H2-H5 tags as you like. But only ONE H1 tag! 5. Use Post Slugs for your Post Titles – Shorter Titles have higher CTR rates! 6. Automate on-page SEO with the Yoast SEO or All-in-One SEO Plugins.
  • 38. Blogging SEO: Google Blogger Best Practices @MediaWyse + Casey Markee 1. Add a Custom Home Page Description: Add a site description under Settings > Search preferences. This is what will pop-up when someone searches for your site. (150 Characters Max) 2. Fill-out a Custom 155 Max META Description (that’s what Google Displays) . Choose Enable Search Description on all your posts. 3. Swap your Post Titles: Blogger puts your Blog name first. Get your POST name first:
  • 39. Blogging SEO: Find Hot Content in your Niche! @MediaWyse + Casey Markee www.BuzzSumo.com
  • 40. Blogging SEO: Blog Title Idea Formula @MediaWyse + Casey Markee 1. Generate quality blog post titles with the following: "What [EXAMPLE] can Teach you about [SUBJECT]" "Lessons on [SUBJECT] from [EXAMPLE]" "Why is [SUBJECT_A] more effective than [SUBJECT_B]" "Top ways [EXAMPLE_A] is better than [EXAMPLE_B]“ This is pretty simple. [EXAMPLE] can be anything or everything, whereas [SUBJECT] is very specific. For results, make your [EXAMPLE] as unrelated as possible to your [SUBJECT].
  • 41. Blogging SEO: Post Title Tool Generators @MediaWyse + Casey Markee 1. Generate quality blog post titles with the following: Portent Content Idea Generator: http://www.portent.com/tools/title-maker/ HubSpot Blog Topic Idea Generator: http://www.hubspot.com/blog-topic-generator Content Forest Title Tool Generator: http://titletool.contentforest.com/
  • 42. Blogging SEO: Make it Shareable! @MediaWyse + Casey Markee
  • 43. @MediaWyse + Casey Markee Blogging SEO: Make it Fast!
  • 44. Blogging SEO: Make it Fast! @MediaWyse + Casey Markee Google wants pages to load in LESS than 3-seconds, on-average, for full Algorithmic benefit!
  • 45. Blogging SEO: Make it Fast! @MediaWyse + Casey Markee Google Page Speed Tool: Go check your Blog right now! https://developers.google.com/speed/pagespeed/insights/
  • 46. Blogging SEO: Google Webmaster Tools @MediaWyse + Casey Markee Google Provides you a TON of Info on your site! https://www.google.com/webmasters/tools/
  • 47. Blogging SEO: Google Webmaster Tools @MediaWyse + Casey Markee “How to Verify your Site with Google” – Watch this Video! http://youtu.be/wBAccFPnoeg
  • 48. Blogging SEO: Recommended Plug-ins @MediaWyse + Casey Markee 1. Best SEO Plugin: Yoast SEO https://wordpress.org/plugins/wordpress-seo/ 2. Best Social Share Plugin: Digg Digg http://wordpress.org/plugins/digg-digg/ 3. Best Commenting Plugin: Disqus http://wordpress.org/plugins/disqus-comment- system/ 4. Best Page Speed Plugin: Quick Cache https://wordpress.org/plugins/quick-cache/ 5. Best Recipe Plugin: WP Ultimate Recipe https://wordpress.org/plugins/wp-ultimate-recipe/ 6. Best Schematic Plugin: WP Ultimate Schema Rich Snippets: https://wordpress.org/plugins/all-in-one-schemaorg-rich-snippets/ 7. Best Related Posts Plugin: nRelate Related Content: https://wordpress.org/plugins/nrelate-related-content/screenshots/
  • 49. @MediaWyse + Casey Markee 3. Link Building for Bloggers “Is your site a linkable resource?”
  • 50. @MediaWyse + Casey Markee
  • 51. @MediaWyse + Casey Markee Google Link Building Targets & Victims: Directory Submissions Blog Comments Mass Guest PostingArticle Directories Advertorials Reciprocal Links Social Bookmarking Widget Links Spun Content Paid Links Anchor Text Rich Links Design by Links Press Releases Web 2.0 Links Forums
  • 52. @MediaWyse + Casey Markee Google Link Building Targets & Victims: Directory Submissions Blog Comments Mass Guest PostingArticle Directories Advertorials Reciprocal Links Social Bookmarking Widget Links Spun Content Paid Links Anchor Text Rich Links Design by Links Press Releases Web 2.0 Links Forums
  • 53. @MediaWyse + Casey Markee So what does Google want?
  • 54. @MediaWyse + Casey Markee The 4 Tenants of Google-Friendly Links: 1. Does the link provide clear value to the user? 2. Is the link niche-relevant and worthy of Google consideration? 3. Does the link actually get clicked and send some measureable form of trackable analytics traffic?
  • 55. @MediaWyse + Casey Markee The 4 Tenants of Google-Friendly Links: And most importantly…. 4. Was the link given or “earned” freely?
  • 56. What is “Evergreen” Content? @MediaWyse + Casey Markee
  • 57. Why Choose Evergreen Content? @MediaWyse + Casey Markee Image Credit: Business2Business, All Rights Reserved.
  • 58. Evergeen Content BEST Practices: @MediaWyse + Casey Markee 1. Update the Content regularly. Shoot for twice a year! 2. Make it Shareable. 3. Outreach: Pinterest, SMO Channels, Follower Wonk, ZoomProfiler etc. 4. Promote: Paid Stumbles, Facebook Ads, Promoted Tweets, Google Adwords 5. Syndication: Outbrain, Taboola, Zemanta – “Pay for Awesome” - eyeballs
  • 59. Evergreen Content = TONS of Links! @MediaWyse + Casey Markee
  • 60. Evergreen Content = TONS of Links! @MediaWyse + Casey Markee
  • 61. Find Food Blogging Link Opportunities @MediaWyse + Casey Markee Find Food-Related Link Opportunities with Google Search Operator searches:<food blogging> + “recommended resources”/”suggested resources” <food blogging> + “useful resources”/”interesting resources” <food blogging> + “favorite resources” <food blogging> + “recommended sites”/”suggested sites” <food blogging> + “useful sites”/”interesting sites” <food blogging> + “favorite sites” <food blogging> + “recommended websites”/”suggested websites” <food blogging> + “useful websites”/”interesting websites” <food blogging> + “favorite websites” <food blogging> + inurl:links/resources <food blogging> + inanchor:links/resources Change Keywords out to generate expanded link queries: <food>, <recipes>, <food blogs>, <food bloggers>, etc. Browse 10,000 URL Operator Strings here: http://bit.ly/1dvVyx5
  • 62. Some Final Thoughts  Authorship is MANDATORY for bloggers!  Author-Tied content will be ranked higher!  Basic blogging SEO comes down to the use of the KISS Method.  Faster blogs rank higher in Google!  Use Google Operator searches for HUGE link opportunities! Blogging is a Marathon not a Sprint!  The BEST link building blog vehicle is Evergreen Content!
  • 63. And Remember this about Blogging… @MediaWyse + Casey Markee