1. activate articulate accelerate
Subaru and Penn State Public Broadcasting

2. activate
Partnership
Subaru Penn State
Land Trust
Alliance

3. activate
A green solution brought to you by Subaru, Land Trust Alliance and
Penn State’s Water Blues ~ Green Solutions Public Media Initiative
Teaming Up forWater Friendly Roads
✦ Subaru Drivers
✦ Community Volunteers
✦ Penn State Family
✦ Conservation Professionals

4. activate
the three partners
• Subaru activating customer’s in the
Pittsburgh Area
• Penn State working with PGH Center
• WPC designing project and recruiting from
their volunteer base and measuring results
• image: three logos? thumbnails of three
webpages, people - Guy at Subaru
dealership, guy with camera, guy with shovel
Activating Subaru Customers

5. activate
Installing a Roadside Rain Garden

6. Filming the Work
activate

7. activate
Success is . . .
✦ Subaru Customers Make a Difference
✦ Penn State Films the Event
✦ Land Trust Alliance Advances Mission
✦ The Community Has Cleaner Water

8. articulate
Impact-Driven Media
Broadcast Web Social Media

9. articulate
BROADCAST DOCUMENTARY: reaches 115 million public TV viewers
MEDIA MATERIALS: inspires students, citizens, professionals and communities
ONLINE COMMUNITY: people share local stories

10. articulate
Success is . . .
Broadcast
Schedule
watch film watch trailer watch overview
Share Your
Water Story
Green Solutions
Database
support provided by
positioned as leader The U.S. Environmental Protection Agency anticipates
that, by addressing 2014, thirty-six state will face local, regional the or
environmental
statewide water shortages. With demand for water
of our time -- Water
growing and infrastructure crumbling, America has an
urgent need for better water management. Learn more
view stories from our sponsors
Learn how you can make a
difference in the fight to
protect our clean water
GO

11. Driving Action
accelerate
Dealership Community
Impact

12. accelerate
Dealer Plug-ins
✦ In the Community
✦At the Dealership

13. accelerate
Success is . . .
✦ Dealers Engage Communities in Green Solutions
✦ Subaru-sponsored Toolkits Activate People Nationwide
✦ Subaru’s Leadership Inspires by Example

14. activate articulate accelerate
Partnership Timeline
activate:
articulate:
accelerate:
Social Media Buildup, Share the Love Event, Ongoing Inspiration
Documentary Premiere, Shared Stories, Online Community
Share the Love Replication, Dealer Plug-ins, Broader Impacts
June 2012
September 2013
September 2013
Share the Love Green
Highways, Spring 2013

15. pspb.org/public-service-media
waterbluesgreensolutions @H20blues greensolutions