Company Purpose• To become the United State’s leader in location based advertisements
Problem• For Consumers: Consumers are subject to numerous advertisements that are not beneficial.• For Businesses: Consumers are shifting to a mobile lifestyle that inhibits traditional advertising methods
Solution• For Consumers: For consumers who want to save money, Wonder is an iPhone Application that provides relevant, and timely advertisements.
Solution• For Businesses: For businesses who want to reach consumers on the move, Wonder offers a web-based dashboard that is simple and easy to use.
Use Case One: Small Merchant• For Consumer: The user wants to know what is on sale in the merchant’s weekly circular.• For Small Merchant: In order to increase foot traffic into the store, the merchant sends messages based off of certain items within the circular.
Use Case Two: National Chains• For Consumer: The consumer wants to be treated as a regular customer while shopping in a large national chain store.• For National Chain: In order to promote advertising on a local level, the national chain sends geo-located advertisements to those individuals near the store’s location.
Target Consumer• U.S. females: 156,964,212• Age 18 – 35 : 30,866,000• Bachelors Degree (Over the age of 25) : 20,269,000• Median Income: $26,552• Social network user
Market Size – U.S. Mobile Ad Spending$4,500,000,000 SOM$4,000,000,000 $120,000,000$3,500,000,000 $100,000,000$3,000,000,000$2,500,000,000 $80,000,000 SAM$2,000,000,000 $60,000,000 TAM SOM$1,500,000,000 $40,000,000$1,000,000,000 $20,000,000 $500,000,000 $- $- 2010 2015 2013
Competition Google Facebook Foursquare Groupon Advertising FirmsOther small location based businesses Consumers in general
Product Development • 1st 10 Day Period – General and Administrative • 2nd 10 Day Period – Develop strong founding teamFirst 30 day Period • 3rd 10 Day Period – Finalize design / functionality of website, business dashboard, and iPhone Preliminary application • 1st 10 Day Period – Begin front end development / user experience on website, business dashboard, and iPhone Application • 2nd 10 Day Period – Begin Backend development for business dashboard and iPhone application Second 30 Days Period Beta • 3rd 10 Day Period – ( First 5 days – Complete development ) (2nd Five days – Gather User Feedback) • 1st 10 Day Period – Increase marketing efforts through all possible marketing channels • 2nd 10 Day Period – Finalize front end design of website, business dashboard, and iPhone Application • 3rd 9 Day Period – Finalize back end development of business dashboard and applicationThird 30 Day Period Launch • Day 90 – Launch
Business Model• Utilize a Software as a Service business model which would include scalable pricing, and upselling.