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Team Johannesburg
 

Team Johannesburg

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  • Talk about churn and why this needs to be done now.
  • Empower telcos, increase lugage to make shit loads of money

Team Johannesburg Team Johannesburg Presentation Transcript

  • Navigating in the
    Sea of Connectivity
    Empoweryourtelcos. Drive data usage.
    Team Johannesburg
  • How is daily life enhanced by the sea of connectivity?
    2
  • NOTE:
    This presentation was created by a team of MBA students for educational purposes and in no way reflects the views and beliefs of Ericsson.
  • Current State
    Future State
    Connectivity is the result of an Ericsson’s led value chain
    4
    Ecosystem Value Chain
    Devices
    Content
    Consumer
    Networks
    R&D
    Telecom Operators
    Equipment
    Managed Services
    = Ericsson Participation
  • 5
    Device proliferation will necessitate a new business model for telecom operators
  • 6
    Device proliferation will necessitate a new business model for telecom operators
  • 7
    Device proliferation will necessitate a new business model for telecom operators
  • 8
    Device proliferation will necessitate a new business model for telecom operators
  • Connectivity will proliferate through two types of devices, used in different ways
    9
    Predictable Usage
    Variable Usage
    Definition
    Definition
    Device has consistent bandwidth requirements over time
    Device requires varying degrees of bandwidth
    Usage Pattern
    Usage Pattern
    Example
    Example
    Heart monitors
    Apple
    iPad
  • Variable usage devices must have variable pricing
    Ericsson should have a pre-paid and post-paid plans – both will be variable pricing
    10
    Sample monthly post-paid pricing structure
  • Drive ‘mobile’ data usage by supporting ecosystem
    Handsets (smartphones)
    • Use Sony Ericsson to create handsets that satisfy ‘super usage’ consumers. Ex. niche gaming handsets
    Other mobile devices
    • Smartphones lead data usage, but helping other devices become connected is key
    • Ericsson should provide innovation labs, middleware, device OSs, etc to stimulate growth in these devices
    Apps and the Ericsson eStore
    • Enable telecom operators to gain revenue from apps
    • Provide advanced libraries and protocols to help developers of specialized apps
    11
  • Monetizing from telecom operators
    Aggressively sell managed services to telecom operators
    Reduces telecom operators’ operating expenditure by 30-40%
    Will free up capital to invest in upgrading to 4G
    Expanding the new ecosystem and supporting telecom operators, device manufacturers, etc will increase data usage; growing the pie means Ericsson will boost revenues
    12
  • Ericsson should maintain thought leadership
    Ericsson is best placed to influence players in ecosystem
    Have relationships with all telecom operators
    Will work with devices and support app developers
    Ericsson’s executive leadership should evangelize new business model through conventions, white papers and conversations with other companies’ executives
    Telecom operators can be convinced to change pricing – the move to 4G affords opportunity and increased data usage creates an imperative
    13
  • City of Los Angeles Transportation Project
    Key Integration Partners
    Thorough execution is key to achieve leadership in this space
    14
    City of Los Angeles
    Devices
    Content
    Consumer
    Networks
    R&D
    Telecom Operators
    Equipment
    Managed Services
    Integrator
  • Uncertainties in this new landscape must be mitigated for Ericsson to succeed
    15
    Inherent Risks to Navigate
    Consumer adoption
    Competitive landscape shifts
    Emergence of substitutes
    Regulation could delay implementation
    Capability development
    Public acceptance
  • Ericsson can transform the marketplace through connectivity leadership
    16
    Ericsson is driving an ecosystem to realize the future of connectivity
    This future involves new monetization strategies and fee structures across the ecosystem
    This ecosystem will deliver transformational solutions in areas such as transportation
    To achieve this vision, Ericsson will have to navigate a new competitive landscape with considerable risks
    The reward for mastering this new connectivity is the leadership role in a transformed marketplace