Team Johannesburg


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  • Talk about churn and why this needs to be done now.
  • Empower telcos, increase lugage to make shit loads of money
  • Team Johannesburg

    1. 1. Navigating in the <br />Sea of Connectivity<br />Empoweryourtelcos. Drive data usage.<br />Team Johannesburg<br />
    2. 2. How is daily life enhanced by the sea of connectivity?<br />2<br />
    3. 3. NOTE:<br />This presentation was created by a team of MBA students for educational purposes and in no way reflects the views and beliefs of Ericsson.<br />
    4. 4. Current State<br />Future State<br />Connectivity is the result of an Ericsson’s led value chain<br />4<br />Ecosystem Value Chain<br />Devices<br />Content<br />Consumer<br />Networks<br />R&D<br />Telecom Operators<br />Equipment<br />Managed Services<br />= Ericsson Participation<br />
    5. 5. 5<br />Device proliferation will necessitate a new business model for telecom operators<br />
    6. 6. 6<br />Device proliferation will necessitate a new business model for telecom operators<br />
    7. 7. 7<br />Device proliferation will necessitate a new business model for telecom operators<br />
    8. 8. 8<br />Device proliferation will necessitate a new business model for telecom operators<br />
    9. 9. Connectivity will proliferate through two types of devices, used in different ways<br />9<br />Predictable Usage<br />Variable Usage<br />Definition<br />Definition<br />Device has consistent bandwidth requirements over time<br />Device requires varying degrees of bandwidth<br />Usage Pattern<br />Usage Pattern<br />Example<br />Example<br />Heart monitors<br />Apple<br />iPad<br />
    10. 10. Variable usage devices must have variable pricing <br />Ericsson should have a pre-paid and post-paid plans – both will be variable pricing<br />10<br />Sample monthly post-paid pricing structure<br />
    11. 11. Drive ‘mobile’ data usage by supporting ecosystem<br />Handsets (smartphones)<br /><ul><li>Use Sony Ericsson to create handsets that satisfy ‘super usage’ consumers. Ex. niche gaming handsets</li></ul>Other mobile devices<br /><ul><li>Smartphones lead data usage, but helping other devices become connected is key
    12. 12. Ericsson should provide innovation labs, middleware, device OSs, etc to stimulate growth in these devices</li></ul>Apps and the Ericsson eStore<br /><ul><li>Enable telecom operators to gain revenue from apps
    13. 13. Provide advanced libraries and protocols to help developers of specialized apps</li></ul>11<br />
    14. 14. Monetizing from telecom operators<br />Aggressively sell managed services to telecom operators<br />Reduces telecom operators’ operating expenditure by 30-40%<br />Will free up capital to invest in upgrading to 4G<br />Expanding the new ecosystem and supporting telecom operators, device manufacturers, etc will increase data usage; growing the pie means Ericsson will boost revenues<br />12<br />
    15. 15. Ericsson should maintain thought leadership<br />Ericsson is best placed to influence players in ecosystem<br />Have relationships with all telecom operators<br />Will work with devices and support app developers<br />Ericsson’s executive leadership should evangelize new business model through conventions, white papers and conversations with other companies’ executives<br />Telecom operators can be convinced to change pricing – the move to 4G affords opportunity and increased data usage creates an imperative<br />13<br />
    16. 16. City of Los Angeles Transportation Project<br />Key Integration Partners<br />Thorough execution is key to achieve leadership in this space<br />14<br />City of Los Angeles<br />Devices<br />Content<br />Consumer<br />Networks<br />R&D<br />Telecom Operators<br />Equipment<br />Managed Services<br />Integrator<br />
    17. 17. Uncertainties in this new landscape must be mitigated for Ericsson to succeed<br />15<br />Inherent Risks to Navigate<br />Consumer adoption<br />Competitive landscape shifts<br />Emergence of substitutes<br />Regulation could delay implementation<br />Capability development<br />Public acceptance<br />
    18. 18. Ericsson can transform the marketplace through connectivity leadership<br />16<br />Ericsson is driving an ecosystem to realize the future of connectivity<br />This future involves new monetization strategies and fee structures across the ecosystem<br />This ecosystem will deliver transformational solutions in areas such as transportation<br />To achieve this vision, Ericsson will have to navigate a new competitive landscape with considerable risks<br />The reward for mastering this new connectivity is the leadership role in a transformed marketplace<br />