Ericsson Santiago (IPADE Business School - Mexico)

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Ericsson Santiago (IPADE Business School - Mexico)

  1. 1. Architecting the Networked Society<br />“Communication is a basic human need”<br />-Lars Magnus Ericsson<br />
  2. 2. Proposal Summary<br />Energy: Implement an energy savings model that begins at the household level and benefits communities, appliance manufacturers, utility companies, operators and Ericsson<br />Healthcare: Establish an interconnected network that links devices, databases, developers, patients, healthcare providers, insurance companies and governments into a single interoperable platform<br />
  3. 3. ENERGY<br />
  4. 4. Energymanagement: currenttrends<br />Resilientgrids and smartmeterstoincreaseenergyefficiency.<br />Suchvisionadvocates a top-downapproach: a centralized Network Operation Center thatcontrolsthepowerstationsallthewaydownto micro-managingappliances at home.<br />
  5. 5. Energymanagement: Ericsson’stake<br />Bottom-up approach <br />Home users: Key players as they generate energy savings<br />Network-enabled appliances:Become the tool to generate savings<br />Operators:Gateway to monitor and control appliances<br />Utilities:Set the pace of energy consumption<br />Energy Management Platform: Determines the best response to Utilities’ requirements<br />
  6. 6. OperationalFlow<br />
  7. 7. ValueFlow<br />
  8. 8. Externalplayers and threats<br />
  9. 9. Why EnerNOC?<br />Industry-proved energy management solutions and current market leader in demand response (4.5 GW).<br />Leverage existing contracts with more than 100 utility companies across the US, UK, and Canada.<br />State-of-the-art NOC facilities operating 24/7.<br />2009 Smart Grid Product of the Year.<br />
  10. 10. Howbigistheopportunity?<br />About 20B isrecoverableviaenergysavingsyearly… on top of chip sales<br />Total capacity<br /> 250B <br />Worldwide<br />investment<br />Capacityused 1% of the time<br />Averagedemand<br />Source: EnerNOCannualreport 2009<br />
  11. 11. Implementation: Goals and Timeline <br />
  12. 12. Shareholder’svalue<br />
  13. 13. HEALTHCARE<br />
  14. 14. The market today<br />In the U.S., of the 85% of people who use a cell phone, 17% use their cell phone to look up medical information<br />There is no interoperability. Market is fragmented<br />10% of GDP of most developed countries<br />Health care is one of the world's largest and fastest-growing industries<br />
  15. 15. Current Situation<br />
  16. 16. Our vision for the future<br />Ecosystem of interconnected devices and databases that provide real time information to patients, health care providers, governments and insurance companies <br />Scalable model that is available to developed and marginalized communities alike<br />
  17. 17. Our vision for 2015<br />
  18. 18. App Development<br />
  19. 19. Our vision for 2015<br />
  20. 20. Quality Control<br />
  21. 21. Competitive Landscape<br />
  22. 22. Partners<br />HL7 - non profit organizationinvolved in the development of international healthcare informatics interoperability standards<br />mHealth- advances mHealth through policy research, advocacy, and support for the development of interoperable solutions and sustainable deployment models<br />National I – Leading producer of virtual instrumentation<br />
  23. 23. Execution Roadmap<br />
  24. 24. Conclusion<br />New revenue streams<br />Make Ericsson a game changer in the evolution of these two sectors<br />Communication is a basic human need<br />
  25. 25. Q&A<br />

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