Media Buyers Survey<br />June 2010<br />
What companies do you typically use when placing DOOH* Media?<br />1.5%<br />4.5%<br />94%<br />*Digital Out Of Home defin...
When asked to define large companies:<br />3% all other<br />97%<br />Identified Lamar, Clear Channel, or CBS Outdoor <br />
Open ended responses<br />What hurdles prevent you from using smaller regional digital billboards?<br />“National companie...
Open ended responses continued<br />“It is much easier to contact the big companies, we don't have resources to spend time...
After hearing aboutThe LED Alliance concept<br />93% said they would use The LED Alliance to buy DOOH for their clients<br...
Would you purchase the entire network if available<br />7%No not a match for current clients<br />18%<br />If it meets my ...
Survey Details<br />Excerpt from a 18 question survey conducted by a third party research management firm.<br /> Survey co...
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Media buyers survey

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Media buyers survey

  1. 1. Media Buyers Survey<br />June 2010<br />
  2. 2. What companies do you typically use when placing DOOH* Media?<br />1.5%<br />4.5%<br />94%<br />*Digital Out Of Home defined as large off premise digital bill boards<br />
  3. 3. When asked to define large companies:<br />3% all other<br />97%<br />Identified Lamar, Clear Channel, or CBS Outdoor <br />
  4. 4. Open ended responses<br />What hurdles prevent you from using smaller regional digital billboards?<br />“National companies are easy to find”<br />“Independent billboards are invisible”<br />“Less efficient to reach the individual owner vs. the large owners”<br />“Hard to find the individual owners” <br />
  5. 5. Open ended responses continued<br />“It is much easier to contact the big companies, we don't have resources to spend time locating and researching the smaller companies.” <br />Control is dominated by Clear Channel”<br />“Small guys are dwarfed by Clear Channel” <br />“Hard to find the individual operators”<br />
  6. 6. After hearing aboutThe LED Alliance concept<br />93% said they would use The LED Alliance to buy DOOH for their clients<br />7%No or uncertain<br />93%<br />
  7. 7. Would you purchase the entire network if available<br />7%No not a match for current clients<br />18%<br />If it meets my client’s needs<br />75% Yes<br />
  8. 8. Survey Details<br />Excerpt from a 18 question survey conducted by a third party research management firm.<br /> Survey conducted by telephone and email<br />May and June, 2010<br />Survey sent to over 1,900 media buyers, media buying agencies, and advertising agencies who place DOOH media.<br />Represents 90% of DOOH media buying agencies<br />64% response rate.<br />
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