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Marketing presentation on National Foods Blog.

Marketing presentation on National Foods Blog.

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  • 1. Internet Marketing RecommendationNational foods
  • 2. Perspective
    Internet marketing evolving into the fastest growing medium to reach customers
    Mobile advertising jumped by 169% (2008-09)
    In a recent poll, many markets have placed a high value on social media
    A recent Hubspot webinar stated a majority of companies seeking to increase their social media presence.
  • 3. Blog Topic- National Ethnic Dishes
  • 4. Persona
    Married and mother of two
    Very close with their parents who moved to are travelling the world now that they are retired.
    Works as a national accounts manager
    Travels around the world
    Very ambitious in life
    Enjoys discovery of new experiences
    in life
  • 5. OverviewBlog Posts
    Italian dining
    Incredible India
    Plentiful Poland
    Pearls of the Orient
    Eclectic Contemporary Fusion
    Taste of the French
    Saucy Aussie
    Hungry Hungarian
    Best of the British
    Swedish Food.
  • 6. Facebook Fan page
  • 7. Twitter Feed
  • 8. YouTube Channel
  • 9. Blog Performance – Google Analytics
    Top traffic sources were facebook
    & Google
  • 10. Ice Rocket Analytics
    Highest Geolocation by countries were Canada, U.S. and Europe.
  • 11. Overview Cont’d
    Our blogs views had strengths/weaknesses
    Facebook doubled in a week and +
    Twitter suffered from lack of Tweets
    YouTube slowly progressed views
    Lack of pushing the marketing
  • 12. Key Learning's : Metrics
  • 13. Indicated Actions
    Low Twitter Usage = Low Feedback from Twitter
    Few Comments and Interaction on blog
    Use Twitter more
    Encourage viewers to comment & interact
  • 14. Recommendations
    We plan to have one
    Fans & users can communication with us
    We can advertise related products to make money
  • 15. Recommendations Cont.
    Add advertisements from related companies products
    Post more than once a week
    Get feedback from viewers
    Likes & Dislikes
  • 16. Recommendations Cont.
    Talk about newsworthy things
    Add more keywords & use them more in posts
    Keep updating & making changes to keep blog current
  • 17. Recommendations Cont.
    Text Ads
    Keywords: International, Foods, India, Dish, Recipes, Ethnic, Hungary
    Average Cost Per Click = $0.20
    Competition would be all other related blogs
  • 18. Recommendations Cont.
    Display on these sites
    Sample display ads
  • 19. Recommendations Cont.
    Social Media
    Facebook Page
    YouTube Channel
    All of these tools linked together will create an outstanding Social Media campaign that can keep viewers up to date and allow them to communicate efficiently.
    Twitter Account (Linked)
  • 20. Recommendations Cont.
    Affiliate Marketing
    We would advertise on other related websites
    We would also allow other websites to advertise on our blog
    Example: Amazon could advertise recipe books on our page
  • 21. Recommendations Cont.
    We could have a social media release each week prior to making a new post
    This is where fan could get involved and make suggestions or requests for future posts
  • 22. Recommendations Cont.
    Email Marketing
    This is where we would let users know a new post has been posted
    We could also post featured recipes of the country being discussed for that particular week
    Try and get audience to like facebook page, follow twitter and subscribe to blog
    Send an email on Monday evenings after
    posting the most recent post on blog
  • 23. Recommendations Cont.
    Mobile Marketing
    People who like the facebook page can check in places and national foods could send them suggestions on restaurants close to where they are to eat.
    This may not be appropriate: additional research and permission would be needed.
  • 24. Rationale
    These are all useful & effective tools for National Foods to use.
    • They allow us to stay in contact with fans easily
    • 25. Keep everyone updated & aware of what National Foods is doing
    One element which we do not feel is completely appropriate for what we are doing is mobile marketing. There are a lot of privacy issues to be determined here and we need to learn more about this in order to make an informed decision.