Internet Marketing RecommendationNational foodshttp://national-foods.blogspot.com/ PREPARED BY: CARY KUBAS & BRITNEY MILLER
Perspective Internet marketing evolving into the fastest growing medium to reach customers Mobile advertising jumped by 169% (2008-09) In a recent poll, many markets have placed a high value on social media A recent Hubspot webinar stated a majority of companies seeking to increase their social media presence.
Persona Married and mother of two Very close with their parents who moved to are travelling the world now that they are retired. Works as a national accounts manager Travels around the world Very ambitious in life Enjoys discovery of new experiences in life
OverviewBlog Posts Italian dining Incredible India Plentiful Poland Pearls of the Orient Eclectic Contemporary Fusion Taste of the French Saucy Aussie Hungry Hungarian Best of the British Swedish Food.
Indicated Actions Learning's Low Twitter Usage = Low Feedback from Twitter Few Comments and Interaction on blog Suggestions Use Twitter more Encourage viewers to comment & interact
Recommendations Website? We plan to have one Fans & users can communication with us We can advertise related products to make money
Recommendations Cont. Blog Add advertisements from related companies products Post more than once a week Get feedback from viewers Comments Interaction Likes & Dislikes
Recommendations Cont. SEO Talk about newsworthy things Add more keywords & use them more in posts Keep updating & making changes to keep blog current
Recommendations Cont. PPC Text Ads Keywords: International, Foods, India, Dish, Recipes, Ethnic, Hungary Average Cost Per Click = $0.20 Competition would be all other related blogs
Recommendations Cont. Display on these sites bbweb-arena.com cafeblo.com fc2web.com lovecms.com justmystage.com sakuraweb.com moe-nifty.com ochef.com freett.com yu-yake.com Sample display ads
Recommendations Cont. Social Media Facebook Page (Linked) YouTube Channel (Linked) All of these tools linked together will create an outstanding Social Media campaign that can keep viewers up to date and allow them to communicate efficiently. Twitter Account (Linked)
Recommendations Cont. Affiliate Marketing We would advertise on other related websites We would also allow other websites to advertise on our blog Example: Amazon could advertise recipe books on our page
Recommendations Cont. PR We could have a social media release each week prior to making a new post This is where fan could get involved and make suggestions or requests for future posts
Recommendations Cont. Email Marketing This is where we would let users know a new post has been posted We could also post featured recipes of the country being discussed for that particular week Try and get audience to like facebook page, follow twitter and subscribe to blog Send an email on Monday evenings after posting the most recent post on blog
Recommendations Cont. Mobile Marketing People who like the facebook page can check in places and national foods could send them suggestions on restaurants close to where they are to eat. This may not be appropriate: additional research and permission would be needed.
Rationale These are all useful & effective tools for National Foods to use.
They allow us to stay in contact with fans easily
Keep everyone updated & aware of what National Foods is doing
One element which we do not feel is completely appropriate for what we are doing is mobile marketing. There are a lot of privacy issues to be determined here and we need to learn more about this in order to make an informed decision.