CARY CARR COX 831 Kings Crossing Drive NW Concord, NC 28027 C (704) 907-3735 firstname.lastname@example.org W (704) 784-1323 www.linkedin.com/in/caryccox MARKETING, PUBLIC RELATIONS AND COMMUNICATIONS EXPERTAward-winning marketing, public relations and communications expert with 25 years of deep and broad-based experiencein developing and directing marketing campaigns, public relations efforts, social influence strategies, internal / externalcommunications, advertising, branding, website content, copywriting, event planning, social media implementation, staff /program management, public and government affairs, legislative issue development, campaigning and lobbying.A public relations and communications specialist proficient in internal and external communications with a broad-basedbackground in marketing research, planning, strategies, and tactics including comprehensive media relations involvingnews release development and distribution, organizing press conferences and coaching for interviews. Thrives inenvironments requiring a high level strategist and a big picture thinker directing the efforts of multiple clients and externalcross-disciplined resources with a reputation of consistently achieving goals within critical project deadlines.A self-motivated leader with both a strong work ethic and successful track record of increasing sales, profits, market shareand shareholder value in intensely competitive and rapidly changing environments. Goal-oriented and able to successfullydeal with multiple competing priorities. CAREER HIGHLIGHTS REPRESENTATIVE ACCOMPLISHMENTSMorton’s The Steakhouse: Established local steakhouse top-of-mind for Charlotte-area consumers through use ofinnovative public relations tactics with little to no paid media foundation. PR efforts had restaurant consistently in printand on radio and TV airways. Resulted in Morton’s being named #1 Steak in daily newspaper and city magazine and topproducer for overall brand. My efforts were recognized by being named Morton’s International Excellence in PrintCoverage PR award winner.American Academy of Orthopaedic Surgeons: Taught surgeons effective marketing strategies to grow their practicesas a presenter at the AAOS national convention during a three-year program. Supplemented and supported this effort bypublishing marketing articles in Bulletin, the AAOS national magazine.The Morehead Inn / The VanLandingham Estate: Used full spectrum of media channels to establish historic bed andbreakfast inns as premier regional power for weddings, holiday gatherings and top destinations for corporate meetings andlodging that attracted a fabulous Southern Living review. The scope of the work included branding, brochures, eventpromotions, advertising design and placement, media relations and community partnering. Executing our marketing planresulted in increased event bookings, media stories and lodging stays.Beya Jewelry: Redefined brand for this high-end, non-traditional jewelry store to attract exclusive clientele through addesign, magazine placement and public relations tactics. Saw 100% increase in positive media stories, including featuresin area’s top lifestyle magazines, and increased store traffic and community ‘buzz’. Designed and developed content fornational award-winning website. INDUSTRY EXPERIENCEIncludes healthcare, real estate, political, hotel/motel, nonprofit, hospitality, restaurant, retail, services, commercial,industrial, construction, education, chemical, financial, merchant services, wedding, recycling, sports, law, military.
Cary Carr Cox Page 2Cox Marketing Group Charlotte, NC / Concord, NC 1996 – PresentPresidentEffectively market multiple clients’ products to external targeted audiences utilizing an integrated planned strategy ofadvertising, public relations, direct mail, events and new media. Develop and strengthen internal communications ofcompanies, motivating and inspiring employees to reach business goals and promote complementary communicationstrategies. Produce logos, collateral materials, media stories, print / digital ads, direct mail, radio spots, events andwebsites. Discover and utilize keywords to enhance Search Engine Optimization. • Incorporate social media, extending and monitoring marketing efforts. • Write all copy for collateral, websites, press releases and other various communications. • Promote company leadership to community and targeted groups through public relations, training, message development, and various public speaking activities. • Understand and know competitors’ efforts, highlighting strengths and differences for full advantage. • Enhanced profitability for companies in various industries enabling them to become valuable resources to the media and targeted audiences. • In survey of large client base, 99% of our clients rated their experience with us as very good to excellent. In addition, 66% of our clients recommended us to other companies looking for marketing services.Charlotte Association of Realtors Charlotte, NC 1989 – 1996Public Affairs and Communications DirectorSuccessfully managed all public relations and governmental affairs for the real estate trade association. Created andimplemented comprehensive and effective communications and marketing programs. Registered lobbyist.Congressman Alex McMillan Campaign Charlotte, NC 1987 – 1988Campaign ManagerDeveloped and implemented successful campaign business plan. Exceeded fund raising and election returns expectations.Republican National Committee Washington, DC / Mid-Atlantic States 1981 – 1987Local Programs DirectorSuccessfully strategized and directed local and statewide candidates on strategic communications planning. Facultymember of national political campaign school. Experienced with White House and Vice-Presidential events. KEY QUALIFICATIONS Advertising | Brand Management | Copywriting | Client Relationship Management | Collateral Creation | Communications / Marketing Development and Implementation | Community Outreach |Competitive Market Analysis | Critical Thinking | Design Oversight | Direct and Channel Marketing | Effective Client Relationship Management | Employee / Team Management | Exceptional Communications Skills | External Communications | Forecasting | Fundraising | Internal Communications | Project Management | Public Affairs | Public Relations Expert | Social Media | Strategic Planning | Team Player | Trade Shows and Event Planning EDUCATION Bachelor of Arts College of William & Mary Williamsburg, VA PROFESSIONAL AWARDS International Public Relations Award, Morton’s The Steakhouse W3 National Silver Award, Beya Jewelry Website PROFESSIONAL AFFILIATIONS Public Relations Society of America (PRSA) Chamber of Commerce