The Book of Yeezus by Carrot Creative

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After Governor's Ball, dd:IMPACT's "Groundswell: The Next Wave of Content" conference all made sense. Digital Dumbo's bi-annual event featured panels on the next wave of campaigns, curators, storytelling and media formats & platforms. This deck is a takeaway, in the form of ten commandments - inspired by Kanye.

Published in: Technology, Business

The Book of Yeezus by Carrot Creative

  1. 1. TextTHE BOOK OF YEEZUS10 CommandmentsImage source: ClashMusic.comJune Eighteen Two Thousand ThirteenCarrot Creative
  2. 2. Image source: Soundisstyle.comThe following represents key pointsdiscussed at dd:Impact 2013. It drawsparallels between Kanye’s albumdistribution strategy and the nextwave of content, a key theme of thisyear’s conference.Enjoy.
  3. 3. “I GOT A NEWSTRATEGY CALLED‘NO STRATEGY’ ANDA PLAN TO MAKEBETTER MUSICCALLED ‘MAKEBETTER MUSIC’”-KANYE WEST AT GOVERNORS BALL, 2013Image source: Soundisstyle.com
  4. 4. BUT THAT’SALL PART OFHIS STRATEGY.Image source: trashness.com
  5. 5. TO LAUNCHTHIS ALBUMImage source: Idolator.com
  6. 6. COMMANDMENT 1:BUILD TRUSTKanye started with Top 40 hits that created astrong foundation for future audiences.Image source: Google.com
  7. 7. COMMANDMENT 2:KNOW YOUR AUDIENCEFans today are connected, skeptical andcurious to know what he’s going to do next.Image source: officialpsds.com
  8. 8. COMMANDMENT 3:KNOW YOURSELFStay consistent with brand tone andidentity without being afraid to evolve.Image source: informationng.com
  9. 9. COMMANDMENT 4:BE INTERESTINGKanye does this through controversy,relationships and music.Image source: Flickr
  10. 10. COMMANDMENT 5:FIND THE RIGHT PARTNERSThat share a common passion or interest, even ifthey may not seem like the most obvious choice.Image source:wallmay.net
  11. 11. COMMANDMENT 6:PLAN CHANNELS EARLYKanye understood channel impact andreleased content via building projections.Image source: YouTube.com
  12. 12. COMMANDMENT 7:FIND STORYTELLERSThat help to tell the full story. Kanye did aninterview with Jon Carmanica of the NY Times.Image source: NYTimes.com
  13. 13. COMMANDMENT 8:EMPOWER THE CREATORSWhile giving the curators content to share.The plain album asks fans to “add graffiti.”Image source: YeezyGraffiti.com
  14. 14. COMMANDMENT 9:GET OUT THEREKanye’s appearances create opportunities forothers to create content around the album.Image source: Instagram.com
  15. 15. COMMANDMENT 10:HUSTLENever underestimate the power of hustle.Image source: idolator.com
  16. 16. Image source: Idolator.com
  17. 17. BROUGHT TO YOU BY:@CarrotCreative@AmandaKRueCore concepts reflect key topics of discussion outlined at dd:Impact, a bi-annual conference showcasing digital innovationthat fundamentally disrupts, evolves and advances businessand culture. Kanye’s strategy is an excellent example thatbrings to life discussion points outlined in this year’s theme,“Groundswell” reflecting the next wave of campaigns,curators, storytelling and media.

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