Bluetrace RTA BriefingTraffic monitoring with Bluetooth and Wi-FiBluetooth and Wi-Fi marketing“It is there so use it !”   ...
Bluetraceu    Possible partnership/Applications with RTAu    Traffic      u    O-D matrix, Travel time, Travel-speed, I...
Bluetraceu    Possible partnership/Applications with RTAu    Crowd control      u    Queue time      u    People per s...
Bluetraceu    Locations      u    Poland (Warschau, Office)      u    Netherlands (Amsterdam, Head Office)u    Organiz...
Bluetrace®Installed Base  u    6.400 units in more than 70 countries:  u    Europe: 3500+  u    Africa: 400+  u    Mor...
Bluetrace in the NewsPrime time TV news„Using Bluetooth for Trafficcontrol in Port of Rotterdam”                          ...
Bluetrace in the NewsPrime time TV news„Using Bluetooth for CrowdControl at Sail 2010 Amsterdam”                          ...
Technical: Bluetrace                       Bluetrace is onderdeel van Moreless                                            ...
Bluetrace® System, Basic principalsScanning method for vehicles/people:Current:  u    Bluetooth® signals  u    Wi-Fi™ si...
Bluetrace SystemCasings                   Bluetrace is onderdeel van Moreless                                             ...
Bluetrace SystemTags•    Long lasting device: 7 days•    Tagging Staff•    Tagging Bicycles•    Tagging Agriculural Vehicl...
Bluetrace System         Field of View (FOV), example Airport4 meters high, measured on the groundLong range range Bluetoo...
Bluetrace SystemField of View (FOV), example Trainstation                                            Bluetrace is onderdee...
Commercial Bluetrace                       Bluetrace is onderdeel van Moreless                                            ...
Bluetrace comparison    Market Research        Interview           Manual             Panels        Camera    Crowd Contro...
Example Applications                       Bluetrace is onderdeel van Moreless                                            ...
TrafficExample Flow View(if more than 1 unit)                        Example Live View, with crowd intensity colors for ea...
TrafficExample Dwelling time                        Example Chart View                                             Bluetra...
Crowd controlExample Counting by Counting cameraIn/Out                                      Example Origin – Destination V...
TrafficPort of Rotterdam:u    Partner IT&Tu    21 Bluetrace units in Harbour area      u    Travel timesu    37 units ...
TrafficDutch Railways:u    Partner Atsence concept “smart station”u    40 Units covering all platforms, shops, main hall...
Crowd Controlu    Sail 2010      u    1.5 mio visitors      u    8 units      u    Crowd Control Assistant (TNO)      ...
De gemeten bezoekers*unieke bezoekers per dag.                 Crowd Control                 u    Case: Sail 2010        ...
Mobile MarketingInform, Interact and TransactCases:u    McDonaldsu    Lottou    Ezprezzou    New Balanceu    Audiu  ...
Mobile Marketingu    Case Study: Otto.nl webshop, 36 locationsu    Shopvertising concept      u    Using empty shop spa...
Mobile Marketingu    Case Study: Food Court @ Shopping Mall Usce, Belgrade, Serbiau    10700 unique handsets detected / ...
WIFI Marketingu    WIFI Zone ENERGY 2011      u    Via website and Digital signs visitors of event ENERGY 2011 are atten...
Bluetrace MeetingThank you for your attention.Bluetrace:Google analytics for Shop, Mall, Trainstation, Airport,Roads, Junc...
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Bluetrace briefing-rta-9july-2012

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Bluetrace briefing-rta-9july-2012

  1. 1. Bluetrace RTA BriefingTraffic monitoring with Bluetooth and Wi-FiBluetooth and Wi-Fi marketing“It is there so use it !” www.CarrierDIGIT.com   Tel:  +971 4 4549 801   Fax: +971 4 4542 310   Cell: +971 50 218 1748
  2. 2. Bluetraceu  Possible partnership/Applications with RTAu  Traffic u  O-D matrix, Travel time, Travel-speed, Intensity estimation u  Stop-time of vehicles and CO2 level at traffic lights u  Traffic jam detection u  Traffic light free flow measurement u  Travel time u  Travel route advisory u  Green flow routes (all traffic lights green at 70kmh) u  Travel frequency Bluetrace is onderdeel van Moreless 2
  3. 3. Bluetraceu  Possible partnership/Applications with RTAu  Crowd control u  Queue time u  People per square meter u  Walking time u  Origin-destinationu  Marketing u  WIFI marketing/Bluetooth marketing u  WIFI internet access Bluetrace is onderdeel van Moreless 3
  4. 4. Bluetraceu  Locations u  Poland (Warschau, Office) u  Netherlands (Amsterdam, Head Office)u  Organization based on Product Market Combination and Country/Region u  Distributors worldwide u  Support with Collateral, Workshops, Knowledge and Experience, Leads u  TNO patent (pending since 2006) on measuring ‘short range radio signals’ u  Worldwide focus u  1 Distributor per Country per segment Bluetrace is onderdeel van Moreless 4
  5. 5. Bluetrace®Installed Base u  6.400 units in more than 70 countries: u  Europe: 3500+ u  Africa: 400+ u  Morocco: 1000+ u  Americas: 800+ u  Asia: 500+ u  Australia & NZ: 200+Expected Growth 2012: 8.400+ unitsEstimated market size: over 100.000 units Bluetrace is part of the Moreless group 5
  6. 6. Bluetrace in the NewsPrime time TV news„Using Bluetooth for Trafficcontrol in Port of Rotterdam” Bluetrace is onderdeel van Moreless 6
  7. 7. Bluetrace in the NewsPrime time TV news„Using Bluetooth for CrowdControl at Sail 2010 Amsterdam” Bluetrace is onderdeel van Moreless 7
  8. 8. Technical: Bluetrace Bluetrace is onderdeel van Moreless 8
  9. 9. Bluetrace® System, Basic principalsScanning method for vehicles/people:Current: u  Bluetooth® signals u  Wi-Fi™ signals u  Bluetooth tag u  IP Camera, people countingFuture: u  NFC in phones (2012/2013) u  WiFi tag Bluetrace is onderdeel van Moreless 9
  10. 10. Bluetrace SystemCasings Bluetrace is onderdeel van Moreless 10
  11. 11. Bluetrace SystemTags•  Long lasting device: 7 days•  Tagging Staff•  Tagging Bicycles•  Tagging Agriculural Vehicles Bluetrace is onderdeel van Moreless 11
  12. 12. Bluetrace System Field of View (FOV), example Airport4 meters high, measured on the groundLong range range Bluetooth dongelFlatpanel 28 degree directionalAntenne pointing down to groundantenna connectedRSSI=signal strength Bluetrace is onderdeel van Moreless 12
  13. 13. Bluetrace SystemField of View (FOV), example Trainstation Bluetrace is onderdeel van Moreless 13
  14. 14. Commercial Bluetrace Bluetrace is onderdeel van Moreless 14
  15. 15. Bluetrace comparison Market Research Interview Manual Panels Camera Crowd Control Helicopter Camera Experience Manual Lic. Plate Magn. loop Interview Panel Traffic SMS Mobile Apps Mobile site Mobile Marketing“Bluetrace adds a new, low cost, efficient and exciting dataset “Innovated with TNO”, TNO patent (pending) Bluetrace is onderdeel van Moreless 15
  16. 16. Example Applications Bluetrace is onderdeel van Moreless 16
  17. 17. TrafficExample Flow View(if more than 1 unit) Example Live View, with crowd intensity colors for easy insight Bluetrace is onderdeel van Moreless 17
  18. 18. TrafficExample Dwelling time Example Chart View Bluetrace is onderdeel van Moreless 18
  19. 19. Crowd controlExample Counting by Counting cameraIn/Out Example Origin – Destination View Bluetrace is onderdeel van Moreless 19
  20. 20. TrafficPort of Rotterdam:u  Partner IT&Tu  21 Bluetrace units in Harbour area u  Travel timesu  37 units near Border u  Travel times Bluetrace is onderdeel van Moreless 20
  21. 21. TrafficDutch Railways:u  Partner Atsence concept “smart station”u  40 Units covering all platforms, shops, main hallu  Flow, queue time, O-D Bluetrace is onderdeel van Moreless 21
  22. 22. Crowd Controlu  Sail 2010 u  1.5 mio visitors u  8 units u  Crowd Control Assistant (TNO) u  Density u  Flow u  Dwelling time u  Bluetooth Messaging u  Public Interest messages u  Last train is leaving u  Waiting time ferry is 1 hour u  Flash messages u  Ferry is closed u  Event is shutdown u  Target, reaching 1/100 people Bluetrace is onderdeel van Moreless 22
  23. 23. De gemeten bezoekers*unieke bezoekers per dag. Crowd Control u  Case: Sail 2010 datum rao  8,33 19-­‐aug 187.692 u  Visitors 20-­‐aug 238.258 u  Density 21-­‐aug 272.042 22-­‐aug 217.775 u  Flow 23-­‐aug 0 915.767* u  Peek at 22.00: Fireworks Reached  (JA  gedrukt) Handsets  not  reached  /  100 350 300 250 200 150 100 50 0 19-­‐aug 20-­‐aug 21-­‐aug 22-­‐aug Bluetrace is onderdeel van Moreless 23
  24. 24. Mobile MarketingInform, Interact and TransactCases:u  McDonaldsu  Lottou  Ezprezzou  New Balanceu  Audiu  Alternate Bluetrace is onderdeel van Moreless 24
  25. 25. Mobile Marketingu  Case Study: Otto.nl webshop, 36 locationsu  Shopvertising concept u  Using empty shop space for marketing purposesu  Send couponcode (10 euro discount) via Bluetooth plus QR code on windowu  5% reached of all bt enabled handsets u  611/day/location, is 21.996 people/day!u  In 1,5 weeks 226542 reached (Okt 2010) Bluetrace is onderdeel van Moreless 25
  26. 26. Mobile Marketingu  Case Study: Food Court @ Shopping Mall Usce, Belgrade, Serbiau  10700 unique handsets detected / month (Sep, 2010)u  2150 handsets reached / month (20%) Bluetrace is onderdeel van Moreless 26
  27. 27. WIFI Marketingu  WIFI Zone ENERGY 2011 u  Via website and Digital signs visitors of event ENERGY 2011 are attented to use the WIFI. u  Steps: 1. connect to WIFI 2. Click Diclaimer 3. Get redirected to mobile website u  50.000 visitors u  40 Mbps uplink Bluetrace is onderdeel van Moreless 27
  28. 28. Bluetrace MeetingThank you for your attention.Bluetrace:Google analytics for Shop, Mall, Trainstation, Airport,Roads, Junctions,City streets, CitiesIt is there, so use it ! www.CarrierDIGIT.com   Tel:  +971 4 4549 801   Fax: +971 4 4542 310   Cell: +971 50 218 1748
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