Bluetrace briefing-dubai mall-22jul2012

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Bluetrace briefing-dubai mall-22jul2012

  1. 1. Bluetrace BriefingBluetooth and WiFi Marketing+Google analytics for Shop, Mall, Trainstation,Airport, Roads, Junctions,City streets, CitiesIt is there, so use it !
  2. 2. Bluetrace Briefing: ContentsGeneral Information The Moreless group and BluetraceBluetooth and WiFi Marketing Infodesk Lottery, 3 times a year, Dubai Shopping Festival (DSF) Bluetrace SystemWiFi 2.0 :WiFi marketing and Internet acessMall performanceCrowd ControlFlow viewLive View Bluetrace is onderdeel van Moreless 2
  3. 3. Bluetrace® - part of the Moreless Group. SERVICES TRANSACTION MEASURABLE & CONSULTANCY SERVICES MOBILE SOLUTIONS Mother company 3v prepaid Visa card Bluetooh and WIFI Marketing Tracking and Tracing Bluetrace is onderdeel van Moreless 3
  4. 4. MorelessAbout Moreless, Entrepreneurial model Active since 1999 Privately owned Started with Moreless services Currently managing 28k+ payment terminals in Benelux Focus on long term revenue streams Bluetrace company started in 2006 as a product (bluepoint) Since 2008 Bluetrace is a separate company with own Profit & Loss 2009 signed exclusive partner deal for Netherlands. Now quickly expanding into Europe, North America, USA, Middle East and Asia Bluetrace is part of the Moreless group 4
  5. 5. BluetraceAbout Bluetrace Locations Poland (Warschau, Office) Netherlands (Amsterdam, Head Office) Organization based on Product Market Combination and Country/Region Distributors worldwide Support with Collateral, Workshops, Knowledge and Experience, Leads TNO patent (pending since 2006) on measuring ‘short range radio signals’ Worldwide focus 1 Distributor per Country per segment Bluetrace is onderdeel van Moreless 5
  6. 6. Bluetrace®Installed Base 6.400 units in more than 70 countries: Europe: 3500+ Africa: 400+ Morocco: 1000+ Americas: 800+ Asia: 500+ Australia & NZ: 200+Expected Growth 2012: 8.400+ unitsEstimated market size: over 100.000 units Bluetrace is part of the Moreless group 6
  7. 7. Bluetrace® System, Basic principalsMobile MarketingSince 2005 Bluetooth® QR codes full integrated Wi-Fi™ Wi-Fi 2.0 = Wi-Fi and Internet Access Bluetrace is onderdeel van Moreless 7
  8. 8. Bluetrace® System, Basic principalsScanning method for vehicles/people:Current: Bluetooth® signals Wi-Fi™ signals IP Camera, people countingFuture: NFC in phones (2013) Bluetrace is onderdeel van Moreless 8
  9. 9. Bluetrace SystemClient-Server Bluetrace is onderdeel van Moreless 9
  10. 10. Bluetrace SystemSample Web Applications Bluetrace is onderdeel van Moreless 10
  11. 11. Bluetrace SystemClient-Server and XML API Connection to 3rd party server http://bb6.bluetrace.eu/hotspots/di scovered_devices_new?api_key= 4bc3bde9733810e75949d99b8a9770 &discovered_at=2011-10-27%2010:00 Bluetrace is onderdeel van Moreless 11
  12. 12. Bluetrace compared to existing methods/systems Market Research Interview Manual Panels Camera Crowd Control Helicopter Camera Experience Manual Traffic Lic. Plate Magn. loop Interview Panel SMS Mobile Apps Mobile site Mobile Marketing“Bluetrace adds a new, low cost, efficient and exciting dataset “Innovated with TNO”, TNO patent (pending) Bluetrace is onderdeel van Moreless 12
  13. 13. Bluetooth and Wi-FiMarketingWi-Fi 2.0 Internetaccessfor Malls Bluetrace is onderdeel van Moreless 13
  14. 14. Mobile MarketingBluetooth Marketing Since 2006 50+ Countries 500+ Customers Bluetrace is onderdeel van Moreless 14
  15. 15. Direct MarketingBluetooth® and Wi-Fi™ Marketing Introducing Mobile Marketing Send Content to clients via Bluetooth® and Wi-Fi™ Send promotions to Clients inside Mall or retail locations Interact with Clients Loyalty programs Redirect Clients to landing page Promotion landing page Introducing WI-Fi™ 2.0 Internet access for clients Inside Mall At Infodesk Inside Retail locations Bluetrace is onderdeel van Moreless 15
  16. 16. Mobile MarketingThe effectiveness of WIFI and Bluetooth Campaigns The 7 golden rules #1: “Turn Bluetooth/WIFI On” Signage #2: Right Location #3: Widely Supported Content #4: Proper Hardware #5: Attractive Content/Offering #6: Quick Test Before You Go #7: Campaign Monitoring Signage effect Location Signage (“Turn Bluetooth On Visibility Turn On”) None Poor Average Good Better Excellent Traffic 1% 1% 2% 2% 3% 4% Traffic Jam 2% 3% 4% 5% 7% 10% Sidewalk 3% 5% 7% 9% 13% 18% Fair 4% 5% 8% 10% 15% 20% Shop 4% 7% 10% 13% 19% 25% Bus Stop 6% 10% 14% 18% 24% 35% 35% Food Court in the Mall 10% 12% 18% 23% 34% 34% 45% 45% Bar, Club 10% 15% 22% 28% 28% 41% 41% 55% 55%Conversion rate (number handsets reached among all handsets detected) depending on the location and signage visibility. Bluetrace is onderdeel van Moreless 16
  17. 17. Mobile MarketingInform, Interact and TransactCases: McDonalds Lotto Ezprezzo Kiss Event New Balance Audi Alternate Bluetrace is onderdeel van Moreless 17
  18. 18. Bluetooth and Wi-Fi MarketingMall exampleFood Court @ Shopping Mall Usce, Belgrade, Serbia 10700 unique handsets detected / month (Sep, 2010) 2150 handsets reached / month (20%) Bluetrace is onderdeel van Moreless 18
  19. 19. Bluetooth and Wi-Fi MarketingProposal Malls Dubai Mall- www.thedubaimall.comMinimum 15 unitsReach 50 metersMarketing:-Lottery-Information DeskTracking & tracing:-crowd control, flow view, visit time Bluetrace is onderdeel van Moreless 19
  20. 20. WIFI 2.0 Marketing and Internet access Seperate black box , additional to Bluetrace unit Marketing (landing page) and Internet Access Wi-Fi content push, coupons, inquiry, apps Up to 1024 concurrent users. Steps: 1. connect to WIFI 2. Click Disclaimer 3. Get redirected to mobile website 4. Internet access, full or only walled garden Bluetrace is onderdeel van Moreless 20
  21. 21. Market ResearchCrowd ControlFlowDwelling timeFrequency of visitTracking & Tracingfor Malls Bluetrace is onderdeel van Moreless 21
  22. 22. Market ResearchMarket Research Since 2008 50+ Countries 500+ Customers Bluetrace is onderdeel van Moreless 22
  23. 23. Market Research Which shop attracts most passers-by to enter its premises? How long do customers remain inside? How often customers return? What are best opening hours? What is the effect of the latest marketing campaign? These questions can be answered with use of Bluetrace Market Research solutions, which use TNO® patent-pending algorithm, to estimate number of visitors based on scanned Bluetooth- and Wi-Fi enabled mobile phones.What is possible? Unique person identification (by enabled mobile phone, but without privacy concerns) 24/7 Live Data accessed via bluBase web platform Installation is easy and inexpensiveSoftware features Map-based live view , Map-based history view Chart view, Flow view, Custom reporting, API Integration with external systems Bluetrace is onderdeel van Moreless 23
  24. 24. WIN@StoreMall and Retail Performance Meter concept Which Shop/Store office attracts most passers-by to enter its premises? Footfall/passing traffic How long do clients remain inside? What are the queue times? How often do clients return? What is the effect of marketing campaigns?Bluetooth® and Wi-Fi™ Marketing Introducing Mobile Marketing Introducing Wi-Fi™ 2.0 Internet access for clients Bluetrace is onderdeel van Moreless 24
  25. 25. Market ResearchSummary Live Data in online application Off line reporting/analysis Density (5 minute values) RSSI filtering (near, remote) All visitors (non unique or passages) No of samples filtering (for instance for dwelling time) Unique visitors per hour Recurrency (unique passages) Unique visitors per day (accummulated) Density is shown (5 minute values) Routing in/via locations All visitors (non unique or passages) Flow Unique visitors per hour Dwelling time Many customers in NL: for example McDonalds is measuring 24/7measurements , showing trends Roll out to 700 major shopping malls/city Profiling based on type phone streets Benchmarking: Compare various locations Bluetrace is onderdeel van Moreless 25
  26. 26. Market ResearchExample Flow View(if more than 1 unit) Example Live View, with crowd intensity colors for easy insight Bluetrace is onderdeel van Moreless 26
  27. 27. Bluetrace is onderdeel van Moreless 27
  28. 28. Bluetrace is onderdeel van Moreless 28
  29. 29. Bluetrace is onderdeel van Moreless 29
  30. 30. Bluetrace MeetingThank you for your attention.Bluetrace:Google analytics for Shop, Mall, Trainstation, Airport,Roads, Junctions,City streets, CitiesIt is there, so use it ! www.CarrierDIGIT.com Tel: +971 4 4549 801 Fax: +971 4 4542 310 Cell: +971 50 218 1748

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