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#SocialCred: Bridging the Gap: Theory + Practice
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#SocialCred: Bridging the Gap: Theory + Practice

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  • 1. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie#SocialCredBridging the Gap: Theory + Practice4946587(Global)
  • 2. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieObjectives Introduction to #SocialCred Terms and Concepts Live Demo #SocialCred #SocialCred Within Context of Theory + Practice Best Practices and Guidelines For #SocialCred Q & A Session
  • 3. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie
  • 4. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie#SocialCred ?!
  • 5. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie#SocialCred ?!#SocialCred = Social Credibility
  • 6. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie#SocialCred ?!#SocialCred = Social CredibilitySocial Credibility = Social Influence
  • 7. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie#SocialCred ?!#SocialCred = Social CredibilitySocial Credibility = Social InfluenceSocial Influence =
  • 8. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieUm … What?!
  • 9. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieLive Demo
  • 10. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieWhat’s Your Social Influence?
  • 11. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie
  • 12. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie
  • 13. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie
  • 14. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieHow Do Yours Measure-Up?49 46587(Global)
  • 15. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie
  • 16. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieWhy the Difference in Scores?
  • 17. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarriePlatforms Analyzed Twitter, Facebook, LinkedIn, Quora,(your) website Twitter, Facebook, LinkedIn, Google+,Foursquare, Wikipedia, Klout Twitter & Facebook
  • 18. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieWhat is Measured Online Social Interactions Influence via Engagement (not activity) Influence & Outreach
  • 19. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieHow It’s Measured Retweets, Posts, Shares, Likes,Comments How others respond and share yourcontent & engagement variablesacross multiple social networks Retweets, Replies, Mentions, Follows,Posts, Likes, Shares, Event Invites
  • 20. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie“I don’t believein services likeKred.”@matthomas
  • 21. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieSocial Analytics Analyzed “Klout, etc. are attempting to quantify somethingthat resists quantification for the purpose of what?Themselves? Business? Etc.” With any kind ofquantification, wemust ask, Whatexactly is claimingto measure and forwhat purpose?“I don’t believe in services like Kred.”
  • 22. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieSocial Analytics Analyzed “Klout, etc. are attempting to quantify something thatresists quantification for the purpose of what?Themselves? Business? Etc.” With any kind ofquantification, wemust ask, Whatexactly isclaiming tomeasure and forwhat purpose?“I don’t believe in services like Kred.”
  • 23. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie#SocialCred
  • 24. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieWe’ve Covered “Practice”What About “Theory”?
  • 25. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieShort Answer:Very Little to None(of Original Theory)
  • 26. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieWhy?… It’s Complicated
  • 27. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie
  • 28. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie
  • 29. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieA. Bandura’s Social Cognitive Theory (SCT)
  • 30. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrie
  • 31. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieBest Practices & Guidelinesfor #SocialCred Work – In – Progress Understand the Current Limitations Use Your #SocialCred To Influence Change Collaboration – Work Together
  • 32. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieProfessionals & Practitioners
  • 33. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieScholars & Researchers
  • 34. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieUsers & Consumers
  • 35. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieSocial Analytics
  • 36. Join the Conversation: #SocialCred Follow Me on Twitter: @OpedCarrieQ&A Session