Traffic Segmentation & Why It Matters Providing unique experiences to unique people

“ ROIGraphics”

What ARE “ROIGraphics”? The reality is – the more targeted your campaigns, the more likely you are to convert. Using data you have – and visitors you get – you have everything you need to deliver high ROI landing pages

The reality is – the more targeted your campaigns, the more likely you are to convert.

Using data you have – and visitors you get – you have everything you need to deliver high ROI landing pages

ROIGraphic #1) Demographics MSN has a cool tool to show demographics by URL or keyword phrase http://kl.am/MSNDemographicTool Ask demographic questions when you gather info for your Email Marketing Lists ASK the question but don’t make it required –you do NOT have to put “(optional)” next to demographic questions – you just cannot make them “required.” This can increase the response rate. Hire someone that can do this work for you.

MSN has a cool tool to show demographics by URL or keyword phrase http://kl.am/MSNDemographicTool

Ask demographic questions when you gather info for your Email Marketing Lists

ASK the question but don’t make it required –you do NOT have to put “(optional)” next to demographic questions – you just cannot make them “required.” This can increase the response rate.

Hire someone that can do this work for you.

What Demographic(s) Visit(s) your Site? Female –60% Male –40% Predicted Age Distribution 35-49 31.66% 50+ 25.14% 25-34 24.69% 18-24 14.34% < 18 4.17%

Female –60%

Male –40%

Predicted Age Distribution

35-49 31.66%

50+ 25.14%

25-34 24.69%

18-24 14.34%

< 18 4.17%

What Demographic Searches for your Keywords? Females (68%) Males (32%) Predicted Age Distribution 25-34 33.2% 18-24 29.79% 35-49 18.49% <18 15.75% 50+ 2.74%

Females (68%)

Males (32%)

Predicted Age Distribution

25-34 33.2%

18-24 29.79%

35-49 18.49%

<18 15.75%

50+ 2.74%

Ideas for Demographic Targeting PPC – All of the “big 3” offer demographic targeting Email Marketing – Gather your Email Marketing list via signups – and ASK demographic questions. Then send email marketing blasts targeted to that person’s demographic Targeted banner ads – seniors @ AARP youth @ MTV Nickelodeon

PPC – All of the “big 3” offer demographic targeting

Email Marketing – Gather your Email Marketing list via signups – and ASK demographic questions. Then send email marketing blasts targeted to that person’s demographic

Targeted banner ads – seniors @ AARP youth @ MTV Nickelodeon

ROIGraphic #2 - Geographic Geographic Targeting has been around for a long time. PPC – Set your ads to show in a specific zip code, state, city or area. Banner Ads – purchases made on sites that serve your region Email marketing – offer different deals to those that can drive in vs. order online or fly in Ex. Vacation Rental company offering 3 day weekend deals to those within 4 hr drive vs. 7 day deals to those that fly in

Geographic Targeting has been around for a long time.

PPC – Set your ads to show in a specific zip code, state, city or area.

Banner Ads – purchases made on sites that serve your region

Email marketing – offer different deals to those that can drive in vs. order online or fly in

Ex. Vacation Rental company offering 3 day weekend deals to those within 4 hr drive vs. 7 day deals to those that fly in

ROIGraphic #3 Psychographics Target based on Lifestyle and interest traits There are Psychographic “Hooks” you can use Arousal & Attraction (Sex Sells) Procrastination - Last Minute Shoppers Pay More for Convenience Trendy or “star-endorsed” commands premium prices Create demand within a psychographic set – then fill that space

Target based on Lifestyle and interest traits

There are Psychographic “Hooks” you can use

Arousal & Attraction (Sex Sells)

Procrastination - Last Minute Shoppers Pay More for Convenience

Trendy or “star-endorsed” commands premium prices

Create demand within a psychographic set – then fill that space

Deliver to your ROIgraphic Targeting is just a portion of the process Deliver well thought out and targeted landing pages Always build at least 2 Consider your audience and use images, colors, content that appeals to that audience. Most moms like family pictures, soothing colors and value with lots of text so they can read & research A majority of teens & Young Collegians like trendy, hip & star-studded with minimal text – mostly photos sell these folks Young married women w/o kids like clean, crisp, value, photo rich but clear FAQs

Targeting is just a portion of the process

Deliver well thought out and targeted landing pages

Always build at least 2

Consider your audience and use images, colors, content that appeals to that audience.

Most moms like family pictures, soothing colors and value with lots of text so they can read & research

A majority of teens & Young Collegians like trendy, hip & star-studded with minimal text – mostly photos sell these folks

Young married women w/o kids like clean, crisp, value, photo rich but clear FAQs

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