Schema 101:Why the New Data Matters                Carrie Hill     Director of Online Marketing Services              KeyR...
Which Schema Do We Use?              There are nearly an infinite              number of choices when it              come...
The problems you face              Problems                – Address city not the                  same as nearest popular...
Reviews          #8               #25
Recipe
Events -
Products
Location
OfferYou can only format 1 product per page, butyou CAN put multiple offers on that oneproduct. Ebay is a prime example:
Variety is the  Spice of Life      None – What’s Up Amazon?       None – What’s Up Amazon?               Product, Aggregat...
Essential Tools• Raven’s Schema Creator Tool for WordPress
More Tools• Not using Wordpress? Try Schema-  Creator.com from Raven• Zip-It or Easy Recipe for Recipes in  WordPress• Goo...
Thank You!          Carrie Hill          KeyRelevance, LLC            @CarrieHill          @KeyRelevance          (972) 42...
SMX East - Schema 101 - Why the New Meta Data Matters
Upcoming SlideShare
Loading in...5
×

SMX East - Schema 101 - Why the New Meta Data Matters

364

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
364
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

SMX East - Schema 101 - Why the New Meta Data Matters

  1. 1. Schema 101:Why the New Data Matters Carrie Hill Director of Online Marketing Services KeyRelevance, LLC @CarrieHill Carrie@KeyRelevance.com
  2. 2. Which Schema Do We Use? There are nearly an infinite number of choices when it comes to Structured Data. Deciding which is right for you can be difficult. Your goal should be to find the right combination for you. I try to meet the following criteria 1) Lifts you above the pack 2) Offers better descriptions of what your page offers 3) Biggest “bang for your buck”
  3. 3. The problems you face Problems – Address city not the same as nearest popular city or city you DBA in – Competing with a large name-brand website – A lot of local competition – Everyone else has the same style of search result
  4. 4. Reviews #8 #25
  5. 5. Recipe
  6. 6. Events -
  7. 7. Products
  8. 8. Location
  9. 9. OfferYou can only format 1 product per page, butyou CAN put multiple offers on that oneproduct. Ebay is a prime example:
  10. 10. Variety is the Spice of Life None – What’s Up Amazon? None – What’s Up Amazon? Product, Aggregate Rating, Offer, Rating, Review Product, WebPage, Offer, Book, Person, Organization, Aggregat e Rating, Review, Rating Book, Person, Aggregate Rating, Review None None
  11. 11. Essential Tools• Raven’s Schema Creator Tool for WordPress
  12. 12. More Tools• Not using Wordpress? Try Schema- Creator.com from Raven• Zip-It or Easy Recipe for Recipes in WordPress• Google’s Structured Data Testing Tool• Webmaster Tools Structured Markup Section• Attend From Authorship To Authority: Why Claiming Your Identity Matters at 2:45 in 23C.• Exercise Patience
  13. 13. Thank You! Carrie Hill KeyRelevance, LLC @CarrieHill @KeyRelevance (972) 429-1222 info@keyrelevance.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×