Your SlideShare is downloading. ×
SMX East - Schema 101 - Why the New Meta Data Matters
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

SMX East - Schema 101 - Why the New Meta Data Matters

324
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
324
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Schema 101:Why the New Data Matters Carrie Hill Director of Online Marketing Services KeyRelevance, LLC @CarrieHill Carrie@KeyRelevance.com
  • 2. Which Schema Do We Use? There are nearly an infinite number of choices when it comes to Structured Data. Deciding which is right for you can be difficult. Your goal should be to find the right combination for you. I try to meet the following criteria 1) Lifts you above the pack 2) Offers better descriptions of what your page offers 3) Biggest “bang for your buck”
  • 3. The problems you face Problems – Address city not the same as nearest popular city or city you DBA in – Competing with a large name-brand website – A lot of local competition – Everyone else has the same style of search result
  • 4. Reviews #8 #25
  • 5. Recipe
  • 6. Events -
  • 7. Products
  • 8. Location
  • 9. OfferYou can only format 1 product per page, butyou CAN put multiple offers on that oneproduct. Ebay is a prime example:
  • 10. Variety is the Spice of Life None – What’s Up Amazon? None – What’s Up Amazon? Product, Aggregate Rating, Offer, Rating, Review Product, WebPage, Offer, Book, Person, Organization, Aggregat e Rating, Review, Rating Book, Person, Aggregate Rating, Review None None
  • 11. Essential Tools• Raven’s Schema Creator Tool for WordPress
  • 12. More Tools• Not using Wordpress? Try Schema- Creator.com from Raven• Zip-It or Easy Recipe for Recipes in WordPress• Google’s Structured Data Testing Tool• Webmaster Tools Structured Markup Section• Attend From Authorship To Authority: Why Claiming Your Identity Matters at 2:45 in 23C.• Exercise Patience
  • 13. Thank You! Carrie Hill KeyRelevance, LLC @CarrieHill @KeyRelevance (972) 429-1222 info@keyrelevance.com