Amazon has markup, I’m told, but they have it “hosted” elsewhere, not in the code
Recipe, Breadcrumbs, Image, authorship, publisher
Wrote a post January 2013, used data highlighter – let it sit until Mid-feb – no event markup in SERP – changed to Schema markup using Schema Creator WP plugin – saw event markup in SERP within a week.
Transcript of "Carrie Hill - Schema 101 - Why the new meta data matters. SMX West 2013"
Schema 101:Why the New Data Matters Carrie Hill Director of Online Marketing Services KeyRelevance, LLC @CarrieHill Carrie@KeyRelevance.com @CarrieHill #smx #22c
Who Needs Schema? You Do! @CarrieHill #smx #22c
The Need to be DiscoveredWhen there are hundreds or thousands ofwebsites competing for the same real estate –you need a leg up on the competition.1. Are your competitors using Schema already?2. Can you be the first in your niche to implement?3. What opportunities can you glean and how can you match a schema protocol to it? @CarrieHill #smx #22c
Trying to be different! None – What’s Up Amazon? None – What’s Up Amazon? Product, Aggregate Rating, Offer, Rating, Review Product, Web Page, Offer, Book, Person,Organization, Aggregate Rating, Review, Rating Book, Person, Aggregate Rating, Review None None @CarrieHill #smx #22c
What can I Schema AT LEAST 574 Different Options That’s 328,902 combinations of 2 schemasThat’s 188,131,944 combinations of 3 schemas That’s a lot of Schemas!Fun factoid – We’re only 238,900 miles from the Moon! @CarrieHill #smx #22c
More Tools• Not using WordPress? Try Schema- Creator.com from Raven• Zip-It or Easy Recipe for Recipes in WordPress• SEOGadget released a Guide to Generating Rich Snippets http://goo.gl/grSJB• Google’s Structured Data Testing Tool• Webmaster Tools Structured Markup Section• Attend From Authorship To Authority: Why Claiming Your Identity Matters at 3:30 in this room• Exercise Patience @CarrieHill #smx #22c