Engagement in 140 Characters or Less Marketing your Vacation Rentals on Twitter By: John Ellis and Rob Earp of ResortQuest...
ResortQuest
Welcome New Partners
Engagement in 140 Characters or Less Copyright 2009 – all rights reserved Marketing your Vacation Rentals on Twitter By: J...
What Is Twitter? <ul><li>Twitter is a free social messaging utility that delivers real-time connectivity with an audience ...
The Anatomy of a Tweet <ul><li>The Promotional Tweet </li></ul>
The Anatomy of a Tweet <ul><li>The Engagement Tweet </li></ul>
Benefits to Twitter <ul><ul><li>PPC-Ad-type engagement for social networking </li></ul></ul><ul><ul><li>Allows you to buil...
Marketing Via Twitter <ul><li>Building a Following </li></ul><ul><ul><li>Be engaging & helpful </li></ul></ul><ul><ul><li>...
Ideas for Engagement <ul><li>Tips for Marketing on Twitter: </li></ul><ul><ul><li>Twitter-Only specials </li></ul></ul><ul...
Who’s Doing it Right?
Who’s Doing it Right?
Who’s Doing it Right?
Who’s Doing it Right
Twitiquette <ul><li>Just like any other social network there are “rules” </li></ul><ul><ul><li>Automatic Direct Messages (...
Twitter Toolbox – API Clients <ul><li>Twitter API Clients </li></ul><ul><ul><li>TweetDeck </li></ul></ul><ul><ul><ul><li>P...
Twitter Toolbox: Other API Clients <ul><ul><li>Twhirl </li></ul></ul><ul><ul><li>TwitterBerry (for Blackberry Phones) </li...
Tools to Make it Easier <ul><li>Finding Followers </li></ul><ul><ul><li>TwitterLocal.net – filter to find followers in a c...
Tools to Make it Easier <ul><li>Scheduling & Tracking Tweets </li></ul><ul><ul><li>EasyTweet.com </li></ul></ul><ul><ul><l...
Pitfalls & Priorities <ul><li>Don’t Waste Time </li></ul><ul><li>Schedule what you can using the free tools (twitterfeed, ...
Integration with Existing Marketing <ul><li>Facebook Feed </li></ul><ul><ul><li>Facebook has an application that will pull...
Further Resources <ul><li>Links to other resources to help you with Twitter </li></ul><ul><ul><li>http://www.toprankblog.c...
About Us <ul><li>Exclusive placement on ResortQuest.com </li></ul><ul><li>Shared Knowledge </li></ul><ul><li>Homeowner Per...
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Engagement In 140 Characters Or Less - Marketing your Vacation Rentals on Twitter

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Learn tips and tricks for finding & engaging the market that will help you market your vacation rentals on Twitter.

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  • Engagement In 140 Characters Or Less - Marketing your Vacation Rentals on Twitter

    1. 1. Engagement in 140 Characters or Less Marketing your Vacation Rentals on Twitter By: John Ellis and Rob Earp of ResortQuest & Carrie Hill of Blizzard Internet Marketing @JohnEllis @CarrieHill @BlizzInternet @ResortQuest Copyright 2009 – all rights reserved
    2. 2. ResortQuest
    3. 3. Welcome New Partners
    4. 4. Engagement in 140 Characters or Less Copyright 2009 – all rights reserved Marketing your Vacation Rentals on Twitter By: John Ellis and Rob Earp of ResortQuest & Carrie Hill of Blizzard Internet Marketing @JohnEllis @CarrieHill @BlizzInternet @ResortQuest
    5. 5. What Is Twitter? <ul><li>Twitter is a free social messaging utility that delivers real-time connectivity with an audience of your choosing </li></ul><ul><ul><li>The most valuable of all talents is that of never using two words when one will do -Thomas Jefferson </li></ul></ul>
    6. 6. The Anatomy of a Tweet <ul><li>The Promotional Tweet </li></ul>
    7. 7. The Anatomy of a Tweet <ul><li>The Engagement Tweet </li></ul>
    8. 8. Benefits to Twitter <ul><ul><li>PPC-Ad-type engagement for social networking </li></ul></ul><ul><ul><li>Allows you to build a network of people who can help market or spread the word about your business. </li></ul></ul><ul><ul><li>Target based on “behavior” or “location” </li></ul></ul><ul><ul><ul><li>Past tweets that can be searched show behavior </li></ul></ul></ul><ul><ul><ul><li>Location can be seen using tools (more on this later) </li></ul></ul></ul>
    9. 9. Marketing Via Twitter <ul><li>Building a Following </li></ul><ul><ul><li>Be engaging & helpful </li></ul></ul><ul><ul><li>Be Professional but open & personable </li></ul></ul><ul><ul><li>Follow those you’re looking to market to FIRST – they will follow back if you add value </li></ul></ul><ul><ul><li>Make it worth it to follow you </li></ul></ul>
    10. 10. Ideas for Engagement <ul><li>Tips for Marketing on Twitter: </li></ul><ul><ul><li>Twitter-Only specials </li></ul></ul><ul><ul><li>Twitter “first” specials (advance access to deals) </li></ul></ul><ul><ul><li>Contests </li></ul></ul><ul><ul><ul><li>Build a following then offer discounts for people who: </li></ul></ul></ul><ul><ul><ul><ul><li>Submit photos </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Write blog posts (great for linkbuilding) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Compose 140 character Haiku about your location </li></ul></ul></ul></ul>
    11. 11. Who’s Doing it Right?
    12. 12. Who’s Doing it Right?
    13. 13. Who’s Doing it Right?
    14. 14. Who’s Doing it Right
    15. 15. Twitiquette <ul><li>Just like any other social network there are “rules” </li></ul><ul><ul><li>Automatic Direct Messages (DMs) are annoying </li></ul></ul><ul><ul><li>Don’t DM someone and expect a response if you’re not following them – they cant DM you </li></ul></ul><ul><ul><li>Don’t Protect your updates – too hard for those looking for you to follow you </li></ul></ul>
    16. 16. Twitter Toolbox – API Clients <ul><li>Twitter API Clients </li></ul><ul><ul><li>TweetDeck </li></ul></ul><ul><ul><ul><li>Put your contacts in groups by location, deal, demographic or ? </li></ul></ul></ul><ul><ul><ul><li>Set a search and then leave it – will keep pulling in tweets that are related to your search </li></ul></ul></ul>
    17. 17. Twitter Toolbox: Other API Clients <ul><ul><li>Twhirl </li></ul></ul><ul><ul><li>TwitterBerry (for Blackberry Phones) </li></ul></ul><ul><ul><li>TwitterFon (for Iphones) </li></ul></ul><ul><ul><li>TwitterFox (Firefox Browser Extension) </li></ul></ul>
    18. 18. Tools to Make it Easier <ul><li>Finding Followers </li></ul><ul><ul><li>TwitterLocal.net – filter to find followers in a certain area </li></ul></ul><ul><ul><li>TwitterHolic.com – See the top 100 tweeters and determine their relevance to your product/service </li></ul></ul><ul><ul><li>other people to follow </li></ul></ul><ul><ul><li>Twittervision.com – See people tweeting around the globe in real time </li></ul></ul><ul><ul><li>WhoShouldIFollow.com – reviews who you are already following and makes suggestions for </li></ul></ul>
    19. 19. Tools to Make it Easier <ul><li>Scheduling & Tracking Tweets </li></ul><ul><ul><li>EasyTweet.com </li></ul></ul><ul><ul><li>Twittertise.com </li></ul></ul><ul><li>Tracking link clicks </li></ul><ul><ul><li>http://Cli.gs is my preferred now – sign up for a free account and you can see who clicked on the links you tweet & their geographic location (this is also great for email marketing) </li></ul></ul>
    20. 20. Pitfalls & Priorities <ul><li>Don’t Waste Time </li></ul><ul><li>Schedule what you can using the free tools (twitterfeed, easytweets, twittertise) </li></ul><ul><li>Maintain a healthy following list – don’t overdo it – when you follow 1000 a lot happens when you’re away from the feed, which means more time catching up. Using a client like tweetdeck helps weed out what you dont need. </li></ul>
    21. 21. Integration with Existing Marketing <ul><li>Facebook Feed </li></ul><ul><ul><li>Facebook has an application that will pull your Twitter feed into Facebook as status updates. A great way to participate one time but look like you’re everywhere </li></ul></ul><ul><li>Twitter Feed </li></ul><ul><ul><li>TwitterFeed will send your new blog posts to your Twitter feed – be careful you’re doing more than just tweeting links. </li></ul></ul><ul><li>Invite blog readers to “follow us on Twitter” </li></ul>
    22. 22. Further Resources <ul><li>Links to other resources to help you with Twitter </li></ul><ul><ul><li>http://www.toprankblog.com/2007/11/twitter-guide/ </li></ul></ul><ul><ul><li>http://www.mpdailyfix.com/2007/09/7_ways_marketers_can_use_twitt.html </li></ul></ul><ul><ul><li>http://www.travelweekly.co.uk/Articles/2009/03/05/30406/how-to-twitter-guide-for-travel-businesses.html </li></ul></ul><ul><ul><li>http://hotelitour.com/all-posts/twitter-tips-and-travel-industry-61 </li></ul></ul><ul><ul><li>http://www.bruceclay.com/blog/archives/2009/03/twitter_your_we.html </li></ul></ul>
    23. 23. About Us <ul><li>Exclusive placement on ResortQuest.com </li></ul><ul><li>Shared Knowledge </li></ul><ul><li>Homeowner Perks </li></ul><ul><li>Partnerships Benefits (like Blizzard) </li></ul><ul><li>ResortQuestPartners.com </li></ul><ul><li>615-685-4007 </li></ul><ul><li>Search Engine Marketing & Design Services for the Travel, Tourism & Hospitality Industry </li></ul><ul><li>Industry Leaders </li></ul><ul><li>Travel Experts </li></ul><ul><li>BlizzardInternet.com </li></ul><ul><li>888-840-5893 </li></ul><ul><li>[email_address] </li></ul>

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