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Decision ParalysisWhen is enough, too much?<br />Carrie Hill<br />Blizzard Internet Marketing<br />chill@blizzardinternet....
Homepages are the Billboards for your site<br />What do you remember about Billboards along the highway?<br />Contact Info...
How long do you have?<br />You have fractions of a second to capture a webpage viewer’s attention<br />What do you want th...
What is Decision Paralysis?<br />Defined as: <br />A condition of not being able to decide on a matter when there is no cl...
How does it work?<br />Who purchased something?<br />Who stopped at the display?<br />30%<br />40%<br />3%<br />60%<br />C...
Shoppers are ATTRACTED to greater variety, but were much less likely to make a decision.<br />Reality vs Actuality<br />Ac...
Show and Tell!<br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br />chill@blizzardinternet.com<b...
NY Marriott Downtown<br />
Booking Engines & Advanced Search<br />More Examples!<br />
How do I Avoid It?<br />First – Know how people use and navigate a page – and more specifically YOUR page!<br />It is okay...
How to People View a site<br />IF!<br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br />chill@bl...
THEN!<br />
THEN!<br />
THEN!<br />
THEN!<br />
Subscribe to the Blizzard Newsletter RSS Feed or follow us on Twitter or Facebook for Regular Updates<br />If you have que...
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Decision paralysis

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Learn how to design a site that appeals to how users view yoru page

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Transcript of "Decision paralysis"

  1. 1. Decision ParalysisWhen is enough, too much?<br />Carrie Hill<br />Blizzard Internet Marketing<br />chill@blizzardinternet.com<br />(888) 840-5893<br />Webinars to Make You Better, Faster, Smarter & Richer!<br />
  2. 2. Homepages are the Billboards for your site<br />What do you remember about Billboards along the highway?<br />Contact Info?<br />Brand Name?<br />Gimmick?<br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br />chill@blizzardinternet.com<br />
  3. 3. How long do you have?<br />You have fractions of a second to capture a webpage viewer’s attention<br />What do you want them to see the most?<br />Too many things tend to distract the eye. If you’re offering multiple choices above the fold on a website, you’re endangering the click – Decision Paralysis ensues<br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br />chill@blizzardinternet.com<br />
  4. 4. What is Decision Paralysis?<br />Defined as: <br />A condition of not being able to decide on a matter when there is no clear-cut best option.<br />Decide what the goal of each page on your website is, and create a dominant action to reach your goal on that page.<br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br />chill@blizzardinternet.com<br />
  5. 5. How does it work?<br />Who purchased something?<br />Who stopped at the display?<br />30%<br />40%<br />3%<br />60%<br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br />chill@blizzardinternet.com<br />Source – Iyengar, S. & Lepper, M, 2000<br />
  6. 6. Shoppers are ATTRACTED to greater variety, but were much less likely to make a decision.<br />Reality vs Actuality<br />Actuality? - The user may SAY they want to be able to make a bunch of choices.<br />Reality? – The more choices you give, the less money you make.<br />What did we learn?<br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br />chill@blizzardinternet.com<br />
  7. 7. Show and Tell!<br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br />chill@blizzardinternet.com<br />
  8. 8. NY Marriott Downtown<br />
  9. 9. Booking Engines & Advanced Search<br />More Examples!<br />
  10. 10. How do I Avoid It?<br />First – Know how people use and navigate a page – and more specifically YOUR page!<br />It is okay to offer more than one choice, but make the choice you want them to make a VERY VERY clear winner!<br />Avoid extraneous clutter that might hurt your chances at a conversion.<br />Don’t lead visitors OFF the site when you want them to convert ON your site!<br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br />chill@blizzardinternet.com<br />
  11. 11. How to People View a site<br />IF!<br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br />chill@blizzardinternet.com<br />
  12. 12. THEN!<br />
  13. 13. THEN!<br />
  14. 14. THEN!<br />
  15. 15. THEN!<br />
  16. 16. Subscribe to the Blizzard Newsletter RSS Feed or follow us on Twitter or Facebook for Regular Updates<br />If you have questions on how you can improve your homepage and interior page appeal to visitors – contact us at:<br />888-840-5893<br />info@blizzardinternet.com<br />Thanks!<br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br />chill@blizzardinternet.com<br />
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