Building email blasts that convert


Published on

Published in: Travel, Business, Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Building email blasts that convert

  1. 1. Building Email Blasts that Convert<br />Carrie Hill<br />Blizzard Internet Marketing<br /><br />(888) 840-5893<br />Webinars to Make You Better, Faster, Smarter & Richer!<br />Sponsored by Mouse on House<br /> <br />
  2. 2. Your list must be clean, fresh, and 100% opt in. For tips on cleaning your list see <br />Buying lists will get you in trouble, don’t do it<br />Offering an opt out keeps your list clean, and more targeted to those that want to hear from you.<br />Have users re-confirm their interest once a year<br />Without the List – It’s Pointless<br />Even though users successfully unsubscribed 91% of the time during the test sessions, they often refrained from even trying to get off mailing lists that they no longer wanted to receive.… <br />Whatever the reason, it’s clear that mailing list owners shouldn’t assume that all subscribers actually want to receive their newsletters. Many users might have simply neglected to unsubscribe.<br />Nielsen Email Newsletter Usability Study<br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br /><br />
  3. 3. Avoid words like “Free”, “Win” “Won”“Limited Time Offer” “Deal” in your subject line<br />Avoid repeated punctuation items like using both “!” and “$” in the subject line.<br />Run your finished blast through a “grader” I like the one at Spamcheck.Sitesell.Com<br />Avoid “from” email addresses like “mail@” and “sales@”<br />Don’t send too often<br />Outlook junk Email Filter Keyword List:<br />Avoiding the Spam Trap<br />
  4. 4. Reward them for signing up<br />The opportunity to receive even 5% or 10% off their stay creates a desire to subscribe, stay subscribed, and can increase their loyalty to your brand<br />Sweeten the Deal<br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br /><br />
  5. 5. Give subscribers an idea of how often they’ll receive an email<br />Stick to that schedule<br />Don’t send too often, your unsubscribers will increase in number and it can annoy users<br />Monthly is good, with OCCASIONAL supplements to promote events or specials<br />Promise and Deliver <br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br /><br />
  6. 6. It’s a pick up line – if you don’t have a good one, you wont get a second chance<br />Tease the deal – why should they open the email<br />Character Limit – short and sweet<br />Segment your list and test subject lines – what works better?<br />Subject Lines that Entice <br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br /><br />
  7. 7. Shorter is better<br />Use graphics that entice and invite clickthroughs<br />Make sure you use text AND graphics – heavy graphical content may get filtered by spam filters<br />Keep your design simple – don’t distract<br />Content that Converts<br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br /><br />
  8. 8. Navigation in E-Newsletters gives users the option to land on many pages of your site, some not necessarily designed to convert that email reader<br />Consider one or two ways to click into your site, designed to land user on pages built especially to convert them – reflecting the deal, special or event<br />To Navigate or Not to Navigate<br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br /><br />
  9. 9. Conversions happen when you’ve created the NEED to book with your E-newsletter<br />Limited Time Only<br />3-Days Left to Book<br />Exclusive to our E-news subscribers for the next 15 days<br />Create a Sense of Urgency<br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br /><br />
  10. 10. Lifestyle Campaigns<br />Along with a sense of urgency, consider graphics that help the reader “see yourself here”<br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br /><br />
  11. 11. The Conversion Funnel<br />Not every reader or click will convert, so keeping the path to conversion simple, you’re more likely to get people into your booking process easily and successfully.<br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br /><br />
  12. 12. The Ultimate Path to a Customer<br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br /><br />
  13. 13. Upcoming Blizzard Webinars<br />Email Marketing Basics: Segmentation and Targeting Your Email ListsTuesday, June 8th, 11 AM MDTLearn how to segment and target your email lists for better conversion rates.<br />How to Use Google Webmaster Tools for Better Google ResultsThursday, June 17th, 11 AM MDTGoogle Webmaster Tools provide important insights into how Google perceives your website. Learn how to interpret the data to get better results.  Especially focused on CXO’s who want to make sure their marketing team is taking care of business.<br />Google Tools Survey: Google Accounts, Google Reader, Google Local Business Listing and Google SidewikiTuesday, June 22nd, 11 AM MDTLearn about some of the top tools Google makes available to businesses who want to succeed online. Sponsored by Ascent Processing<br />Register Online at<br />Carrie Hill<br />Blizzard Internet Marketing, Inc.<br />888-840-5893<br /><br />