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E4 is aimed at teens and young adults between the ages of 15 and 35 years.The E4’s main colour scheme is purple and white I have studied there logosfrom a few years ago and noticed that the colour scheme has always stayedthe same. I think the biggest competition for this channel is BBC 3 as they have the same demographic as E4 ( teens and young adults). BBC 3 are also very well known for their pink colour scheme as off E4 is known for their purple one. The stings are usually them bouncing into each other or something entertaining or unique.