Location-based services: why you should "check in"Presentation Transcript
Location-based services Why you should “check in”
What are location-based services?
Why LBS are catching on
Real-time updates are the norm
Smartphones are ubiquitous
Consumers get a personalized experience
LBS easily integrate with existing social networks
The check-in model allows for “push” updates
“ 2010 Will Be the Year of Location” – Dillon Amburgey’s Blog, 1/11/10.
The check-in model solves for several concerns
“ Why Gowalla and Foursquare are kicking Google’s ass in location – the check-in model” – Gustav’s Mindshare, 12/30/09.
Check-in apps Ease of Use Social Media Integration #2 Location accuracy #1 Opportunity to earn deals Status features Friend connectivity #2 Ease of use Opportunity to earn deals Status features Friend connectivity Social media integration #1 “ Which app does check-ins best?” – Mashable.com, 06/10/10.
Another check-in app: Yelp
“ Which check-in service attribute is most important to you?” “ Which app does check-ins best?” – Mashable.com, 06/10/10.
LBS usage rates Compete.com, 6/17/10 SERVICE UNIQUE VISITORS AS OF 05/10 % CHANGE, YOY Yelp 9,793,743 +20% Foursquare 1,395,341 +29,394% Gowalla 218,183 +10,998% BrightKite 93,394 -13%
Key questions about LBS
Will LBS reach critical mass?
PRO: recent strong growth rates
CON: lack of widespread usage among casual users
Can LBS be a useful mass marketing tool?
PRO: capability for reach, word-of-mouth
CON: not without critical mass
Do LBS make sense for your business?
If you own a brick-and-mortar retail business
If you are comfortable being a first- or second-mover in your industry
If your customer base is social in nature
If you are a niche business, or intend to use LBS to support targeted efforts
If you need a surefire way to engage
5 simple ways to integrate LBS into your existing marketing efforts
To reward loyalty
To increase customer base
To manage cyclical business declines/slumps
To foster buzz/word-of-mouth
To differentiate among competitors
8 Foursquare promotion ideas for your business
Like a loyalty card. “Free x for every x number of check-ins.”
As a bonus or upgrade. “Free x every time you check-in on Foursquare.”
As a way to boost foot traffic on slow days. “40% off on Wednesdays when you check in on Foursquare!”
As an incentive to first-time visitors. “Free x the first time you check-in.”
As an incentive for repeat visitors. “The Mayor (the person with the most check-ins in the last 3 month period) gets free x.”
As an incentive for bringing friends. “Free x if you check-in with more than 3 people.”
As a vehicle to give out something unique. “Limited edition x if you check-in on Foursquare!”
As an added value for your sponsors. Having a conference? Offer attendees the ability to check in at each of your sponsor’s businesses to get half off their admission fee.
“ 8 Foursquare Promotion Ideas for your Business” – BeingCheryl.com, 4/15/10