The Basics of Typography

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A brief introduction to the rules of Typography and what makes it important.

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The Basics of Typography

  1. 1. TYPOGRAPHY an introduction to the basics BY CAROLYN LAZAROVICI
  2. 2. Serifs – noun – (ser-if)  A small line attached to the end of a stroke in a letter or symbol. Types of serifs:! Gothic, Transitional, Bracketed, Tuscan, Glyphic, Wedge, Slab, Cursive, Oldstyle, Hairline, Sans-serif (without serifs).
  3. 3. The process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result. Kerning vs Tracking Kerning Adjusts the space between individual letter forms. Tracking Adjusts spacing uniformly over a range of characters Kerning
  4. 4. Refers to the distance between the baselines of successive lines of type. The term leading originated in the days of hand typesetting, when thin strips of lead were inserted into the forms to increase the vertical distance between lines of type. The term is still used in modern page layout software such " as QuarkXPress and Adobe InDesign. LEADING is important too
  5. 5. Aa vs < >
  6. 6. Aa Print safe fonts are most fonts available to a user. Any typeface can print properly at whatever size the designer sets for the project. Web safe fonts are those fonts likely to be present on a wide range of computer systems, and are used by web content authors to increase the chance that content will be displayed in their chosen font. vs < >
  7. 7. HAND LETTERING and why it is not the same as typography
  8. 8. Typography is essentially the study of how letterforms interact on a surface, directly relating to how the type will " be set when it eventually goes to press. Typography is actually a subset of lettering, because it is the study of letters applied to typefaces.
  9. 9. Typography is essentially the study of how letterforms interact on a surface, directly relating to how the type will " be set when it eventually goes to press. Typography is actually a subset of lettering, because it is the study of letters applied to typefaces. Lettering can be simply defined as “the art of drawing letters”. Often lettering is hand-drawn, with pens, graphite " or brushes, although some people start their work directly " in Adobe Illustrator. Engraving and similar arts are related to lettering.
  10. 10. FINAL NOTEShere are some important rules to know
  11. 11. 1 2 3 4 5 6 7 8 9 10 Know your font families Combine a sans-serif font with a serif font Combine a serif font with a san-serif Combining two similar fonts is " not cool Contrast is the key Stick to two fonts. Only go for three if you must Don't mix different moods Combine fonts of complimentary moods and of similar time eras Use different weights of fonts in the same family Please avoid the following fonts: Comic sans, Papyrus, Curlz, Viner, Kristen, and ornamental fonts. THE TEN COMMANDMENTS

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