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Zara Brand Audit Final Presentation

by on Mar 27, 2013

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I was part of a six-person team that underwent primary research (performed brand association tests on and surveyed 52 respondents) and secondary research (analysed Zara's current and past branding ...

I was part of a six-person team that underwent primary research (performed brand association tests on and surveyed 52 respondents) and secondary research (analysed Zara's current and past branding communications) to assess Zara's current brand meaning in the Vancouver market. I led the process of narrowing down Zara's intended brand meaning into four succinct categories. I was in charge of categorizing associations as well as analysing "classy" and "good quality" associations, cross referencing them to demographic variables. I was additionally in charge of analysing Zara's brand strength, as well as designing the PowerPoint.

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  • CarolynKhoo DDB Canada at DDB Canada Thank you!! 1 year ago
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Zara Brand Audit Final Presentation Zara Brand Audit Final Presentation Presentation Transcript