Social Media & Healthcare Professionals Aug2012

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A presentation given at Royal Prince Alfred Hospital Nursing & Midwifery Grand Round, 2 Aug 2012

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  • We heard a lot of myths about social media in the debateDon’t have to sit at your desk- mobile!
  • I visited the Mayo Clinic in Minnesota last year as part of a study tour I undertook. I was awarded a scholarship it investigate whether social media was a valid tool for healthcare professional and organizationsWhole of organisation approach
  • Going to show you this as an example of how a clinician is using social media to improve patient experiences in his clinic and first consultation. Its kinda like the PRE CONSULTATIOn visit- via You TubeDR Koka was spending a fair bit of time in his initial consultations with patients describing his background, who he was, where his funny accent was from etc! Whilst all this was important in building rapport- it was also taking up valuable diagnosis and treatment discussion time
  • In my day job I manage the NSW Blood Watch program – SO i want show you how I use social media to find out more information about blood , transfusion, and learn about new research evidence, or updates about products, or upcoming events
  • Society for the advancement of blood managemnt
  • SCAD spontaneous coronary artery dissection – blog, on line group of SCAD sufferers
  • Tell the story about reginaholliday
  • Social Media & Healthcare Professionals Aug2012

    1. 1. Social Media and the Carolyn Der Vartanian Healthcare Program Leader, Blood Watch Clinical Excellence Commission Professional: it’s @carolyndvmore than what you ate for breakfast!
    2. 2. What is Social Media?
    3. 3. “Social media is the democratisation of knowledge and information and transforming readers from content consumers to content producers. It is the shift from a broadcast mechanism, one- to-many, to a many-to-many model, rooted in conversations between authors, people and peers.” Brian Solis
    4. 4. The world as we knew it! Content Consumers Event OBSERVERS RESEARCH JOURNALIST PAPER PEER REVIEW STORY PUBLICATION PUBLICATION READERSHIP READERSHIP
    5. 5. Today: Content Creators Observer Observer Observer Observer
    6. 6. Key Themes SM is changing our habits but not who we are “Social Media *represents+ a fundamental shift in the dynamics of conversations enabled by new technologies” Craig Lefebvre Power of Social Media -‘Reach and Engage’ rather than ‘Attract & Join’ ‘Social’ doesnt mean what you ate for breakfast!
    7. 7. Busting Myths! Social media limits human interaction. Social media is not for doctors & nurses- weprefer face-to-face. Social media will force me to sit at my desklonger. Social media is for social stuff- not work! I don’t need to learn a new technology- emailis enough!
    8. 8. BarriersWhat I’m not going to talk about today: Risks – personal and professional Privacy – yours/ours Confidentiality – patient-doctor, client- healthcare provider. Resources Royal College of Nursing Australia http://www.rcna.org.au/wcm/Images/RCNA_website/Files%20for%2 0upload%20and%20link/rcna_social_media_guidelines_for_nurses.p df Australian Medical Association: Guidelines for Health Professionals http://ama.com.au/socialmedia
    9. 9. How do/can clinicians use Social Media? To treat – using social technologies as a means of providing direct patient care. To teach - using social technologies as a means of providing a credible opinion and review of breaking medical news and reports for the public. To learn - using social technologies as a means of supporting their own life-long learning – providing a learning and decision-making resource based on the collective knowledge of their own ‘network’. Brian McGowan
    10. 10. The Mayo Clinic Centre for SocialMedia  Launched June 2010  8 staff, 3 campuses, $1mio investment,  Various channels are used to feed off each other and enhance the messages.  Internal advisory group: Head of PR, Medicine, Operations, Head of Nursing, IT and Information Mgtm, social media experts, legal representation.
    11. 11.  You Tube channel – up to 5000 visits a week Over 200,000 “followers” on Twitter Active Facebook page 53,000 connections Dozens of blogs: Sharing Mayo Clinic, News blog, Mayo Clinic Diet, Alzheimers etc. Hundreds of Podcasts NEW: Mayo specific on-line social network platform for patients Syndicated radio show re health news “Insider” (staff) newsletter/blog PLUS: Regular PR, Advertising, Events etc.
    12. 12. Using YouTube to Prepare Patients Your first prosthodontics visit Your first prosthodontics visit Link: http://www.youtube.com/watch?v=1eMQPZw9lmA
    13. 13. Connecting to ‘Blood’ in Social Media Twitter Follows (Twitter handles) @BloodManagement @redcrossbloodau @SABM @ASH_hematology @iTransfuse @bloodbankguy @carolyndv @ISBTCO @AABB @SympOncology
    14. 14. #Hashtag – the glue for linking topicsTwitter Hashtags: #Transfusion #BloodTransfusion #Hematology #Hematologist #Leukemia #Pathology #Pathologist #cryogroup #hemophilia #HemoAM #oncochat #heartsurgery
    15. 15. F A C E B O O K
    16. 16. Blogs – looking outside your circle
    17. 17. You Tube – searches, channels
    18. 18. Social Media for Health CareProfessionals Research Dissemination Education Networking and Collaboration Patient Information & Care Mobile Health (mHealth)
    19. 19. Research & Social Media: dissemination,recruitment, meetings. ‘Social media is slowly infiltrating the ivory tower!’ Knowledge identification: tapping into your networks- what are they reading/ reviewing? Social bookmarking Research dissemination: blogs, tweets, video Recruitment- ‘crowdsourcing’ e.g. Mayo Clinic – SCAD lead to research. Open Access peer-reviewed journals e.g. PLoS One – ability to make comments, measure of impact Research collaboration – Wiki’s, Google Docs, Drop Box etc.
    20. 20. Social Media & Education SlideShare – presentations & feedback You Tube- procedures, grand rounds, information – not just viewing video but sharing, commenting, linking... Twitter – capacity to support learning, build on conversations outside of tutorial or meeting, #ndpph Podcasts – listen on the go, when it suits you.
    21. 21. Networking & Collaboration LinkedIn – professional profile, professional groups Twitter – personal & professional tweeting Conference tweeting – additional interaction, networking Blogs- Life in The Fast Lane, Resus.Me, Kevin.MD Wiki’s, Google.Docs, DropBox (store&share files) Skype (person to person phone/video, screen sharing, group conferences); GoToMeeting, WebEx (web conferences, on-line presentations)
    22. 22. Patients and Social Media They’re already there! Talking, posting, sharing, reviewing. Facebook- pages, communities, support groups, public health campaigns (MedicineWise & Organ Donation on FB) Blogs- 1000’s- disease related, treatment related, alternative-views related- e.g. Anti-vaccine Tweeting about health service providers and the care they receive – every hospital, every service. After-hours connection- particularly useful for mental health services, younger people’s health services Great way to analyse user perceptions – what are people saying about us? ALSO…understanding the patients’ journey more holistically.
    23. 23. Where to next? Tip of the iceberg!• Need for multiple channels of communication and engagement• Change the way we think about education, knowledge dissemination, research and patient education- beyond the Grand Round!• Get active- BE SAFE and Professional!
    24. 24. Coming Up! World Sepsis Day TweetUp!  When? 13th September. Time: to be announced  How? JOIN Twitter  Search the Hashtag #Sepsis12 & SAVE  On the day= join in the conversation via Twitter and use the # in all your tweets  More info : @sepsis_kills or #sepsis or @carolyndv  Webinar – 3rd October – ISQua Knowledge Portal  Join on-line at 10:00am on October 3rd.  British Columbia Patient Safety & Quality Council Social Media Strategy  Follow #HCSMANZ for more info about Social Media in Health

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