Whilst this is about clinicians it’s something that probably translates to health professionals in general
I visited the Mayo Clinic in Minnesota last year as part of a study tour I undertook. I was awarded a scholarship it investigate whether social media was a valid tool for healthcare professional and organizationsWhole of organisation approach
DR Koka was spending a fair bit of time in his initial consultations with patients describing his background, who he was, where his accent was from etc! Whilst all this was important in building rapport- it was also taking up valuable diagnosis and treatment discussion time. The YouTube video is a pre-consultation information piece.
Theme/subject related examples
5500 Facebook shares428 Re- Tweets528 comments on the blog site
Anti smoking website and campaign for young Indigenous people using animation, games and video plus a social media presence on Twitter facebook You Tube
Using it for professional development
Health promotion and social media final dec
Health Promotionand Social Media:conversations ina new setting. Carolyn Der Vartanian Program Leader, Blood Watch Clinical Excellence Commission @carolyndv
“Social media is the democratisation of knowledge and information and transforming readers from content consumers to content producers. It is the shift from a broadcast mechanism, one- to-many, to a many-to-many model, rooted in conversations between authors, people and peers.” Brian Solis
http://www.webnotwar.ca/wp-content/uploads/2011/02/webolution-lasagna.png(Courtesy of Julie Leask, University of Sydney)
The world as we knew it! Content Consumers Event OBSERVERS RESEARCH JOURNALIST PAPER PEER REVIEW STORY PUBLICATION READERSHIP PUBLICATION READERSHIP
Twitter & it’s ReachAm presenting on Social Media & Health Promotion in Sydney this morning. Please tweet back and tell me where you are from.
WHY SHOULD I BOTHER? • Why should I use social media? • How will it help me do my work? • Is it safe? • How will it help me engage with the communities that I work with? • Is it really a valid setting for health promotion?
Busting Myths!• Social media limits human interaction.• Social media is not for health professionals -we prefer face-to-face.• Social media = sitting at my desk longer.• Social media is for social stuff- not work!• I don‟t need to learn a new technology- emailis enough!
Barriers What I‟m not going to talk about today: • Risks – personal and professional • Privacy – yours/ours • Confidentiality – patient-doctor, client- healthcare provider. • Resources Royal College of Nursing Australia http://www.rcna.org.au/wcm/Images/RCNA_website/Files%20f or%20upload%20and%20link/rcna_social_media_guidelines_fo r_nurses.pdf Australian Medical Association: Guidelines for Health Professionals http://ama.com.au/socialmedia
How do/can physicians use Social Media?• To treat – using social technologies as a means of providing direct patient care.• To teach - using social technologies as a means of providing a credible opinion and review of health/medical news & reports for the public.• To learn - using social technologies as a means of supporting their own life-long learning – providing a learning and decision-making resource based on the collective knowledge of their own „network‟. Brian McGowan
Applying Social Media• Examples of how social media can help with your work in health promotion and professional development Organisational approach Subject matter – relevant networks Professional use – how will it help YOU?
The Mayo Clinic Centre forSocial Media • Launched June 2010 • 10 staff, 3 campuses, $1mio investment, CME! • Various channels are used to feed off each other and enhance the messages. • Internal advisory group: Head of PR, Medicine, Operations, Head of Nursing, IT and Information Mgtm, social media experts, legal representation.
You Tube channel – up to 5000 visits a week Over 200,000 “followers” on Twitter Active Facebook page 53,000 connections Dozens of blogs: Sharing Mayo Clinic, Mayo Clinic Diet, Alzheimers etc. Hundreds of Podcasts NEW: Mayo specific on-line social network platform for patients Syndicated radio show re health news “Insider” (staff) newsletter/blog PLUS: Regular PR, Advertising, Events etc.
Using YouTube to Prepare Patients Your first prosthodontics visit Your first prosthodontics visit Link: http://www.youtube.com/watch?v=1eMQPZw9lmA
Social Media for Health Promotion? Why use social media & new technology? • Social media/internet- places where people go: A unique setting for health promotion • To ensure your programs are accessible and familiar to communities you work with; • You are engaging in relevant ways; • You provide opportunities for people to control their own content & develop their health literacy; • A method for delivering behaviour change interventions. • (REF:Social Media use in Youth Health Promotion - South Australia 2011)
Health promotion on #SocMe• Examples of subject related activity ▫ I work in a public vaccination programme- who can I connect with? ▫ How can I connect with aboriginal youth on social media about smoking? Are they there?
• @IndigenousX - a different Aboriginal and/or Torres Strait Islander person tweeting from the account each week.• #iXchat weekly chat• @ATSIPHJ - The Aboriginal and Torres Strait Islander Public Health Journal• @NACCHO - national peak body representing over 150 Aboriginal Community Controlled Health Services• SYMPLUR – Healthcare hashtagshttp://www.symplur.com/healthcare-hashtags/Health conferences, Twitter chats etc.
Social Media for Health CareProfessionals –What else can I use it for?• Research Dissemination• Education• Networking and Collaboration• Patient Information & Care• Mobile Health (mHealth)
Research & Social Media: dissemination,recruitment, meetings • ‘Social media is slowly infiltrating the ivory tower!’ • Knowledge identification: tapping into your networks- what are they reading/ reviewing? Social bookmarking • Research dissemination: blogs, tweets, video • Recruitment- „crowdsourcing‟ e.g. Mayo Clinic – SCAD lead to research. Open Access peer-reviewed journals e.g. PLoS One – ability to make comments, measure of impact • Research collaboration – Wiki‟s, Google Docs, Drop Box etc.
Social Media & Education• SlideShare – presentations & feedback• You Tube- procedures, grand rounds, information – not just viewing video but sharing, commenting, linking...• Twitter – capacity to support learning, build on conversations outside of workshop or meeting• Podcasts – listen on the go, when it suits you.
Networking & Collaboration• LinkedIn – professional profile, professional groups• Twitter – personal & professional tweeting- crowdsourcing• Conference tweeting – additional interaction, networking• Blogs- http://meta4rn.com/ Life in The Fast Lane,• Wiki‟s, Google.Docs, DropBox (store&share files)• Skype (person to person phone/video, screen sharing, group conferences); GoToMeeting, WebEx (web conferences, on-line presentations)
Your clients/communities & Social Media• They‟re already there! Talking, posting, reviewing, sharing knowledge.• Facebook- pages, communities, support groups, public health campaigns• Blogs- 1000‟s- mental health, sexual health, refugee health, disease related, treatment related, alternative-views related- e.g. vaccination• Tweeting about health service providers and the care they receive – every hospital, every service.• After-hours connection- particularly useful for mental health services, younger people‟s health services
Where to next?• Need for multiple channels of communication and engagement• Change the way we think about education, knowledge dissemination, research and community education- beyond the pamphlet & posters!• Sign Up- stay professional - contribute!
Resources▫ #HCSMANZ HealthCare Social Media Sunday nights▫ “Where they hang out” Report – Social media use in Youth Health Promotion - South Australia http://www.healthpromotion.cywhs.sa.gov.au/Art icle/NewsDetail.aspx?p=16&id=91▫ Symplur - http://www.symplur.com/healthcare- hashtags/▫ Guide to Twitter - http://bcpsqc.ca/resources/social-media.html
Great Blogs! ▫ Youth Health 2.0 http://www.youthhealth20.com/ ▫ Croakey Blog http://blogs.crikey.com.au/croakey/ ▫ Mental Health Nurse blog http://meta4rn.com/ ▫ Community of Excellence– indigenous youth http://www.facebook.com/CommunityofExcellence ▫ Dr Kevin Pho http://www.kevinmd.com/blog/