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  • Our patented technology performs contextual analysis of sentiment in text directly from phonemic data. We bypass dictionary-based emotion analysis for greater accuracy, which also eliminates dictionary construction labor costs. Synapsify performs automatic analysis of writing quality for story development and resolution of story tension. This allows for more accurate word sense disambiguation based on resonance of metaphors and emotions. We offer support for search queries composed of any length by suppressing irrelevant semantic links, which improves speed and accuracy and allows a query to be an entire book, article or post . For content libraries, this means you can offer thematically-based search engine results and intelligent recommendation engines. For online publishers, it means you can cluster the best-written and most thematically similar user-generated comments for a higher-quality reading experience. Our latest release supports the automatic creation of dictionary entries by analyzing text, an analysis of causality implied by text in all written content and social media. Our next release will support an analysis of implied intentions in text, such as purchaser intent and purchasing funnels, and it will allow for automated editorial guidance generated from automatic search comparing historic causal outcomes of possible alternative conversational intentions.
  • Semantic webslideshareversion

    1. 1. Breakthrough Content Discovery and Text Analytics Technology by Eric Forst – CMO Synapsify at the LA Semantic Web MeetUp Cross Campus Santa Monica, California August 6, 2013
    2. 2. Vital Statistics Headquarters Washington, DCSatellite Los Angeles $750k Raised seed round with ICG Ventures as lead investor 3 IP 1 patent granted 2 patents pending 4 Clients 2 Market Research (beta) 1 Social Media 1 Product Review (beta) Cloud-based Product Ready
    3. 3. The “Synapsifier” • The origins of humanity have become lost and enshrouded in myths and theories. • Finding himself amongst people whose language and culture he cannot hope to understand, the book’s hero, Schwartz, is made a test subject for a machine called the Synapsifier. • The machine increases human learning capacity by increasing synaptic discharges, but it also has an annoying habit of killing most of the animals it has been tested on to date.
    4. 4. Text Analytics Landscape
    5. 5. Text Analytics in the Trough of Disillusionment
    6. 6. Chomsky Linguistic and Statistical Methods and/or Norvig
    7. 7. Ontologies Are Expensive
    8. 8. What Makes Synapsify Different – Problems It Uniquely Solves
    9. 9. Phonemic Based Text Analytics pho·neme noun fō-nēm : any of the abstract units of the phonetic system of a language that correspond to a set of similar speech sounds (as the velar k of cool and the palatal k of keel) which are perceived to be a single distinctive sound in the language
    10. 10. Sound is Fundamental to Language
    11. 11. “One way of looking at language overall, is to say that life would be meaningless without stories…and that language would be meaningless without stories about intent.” – Lawrence Au
    12. 12. Synapsify Patents Phonemic and Emotional Intelligence Based Text Analysis (Sept. 2012) Resonant Metaphor Analysis (Pending) Automated Dictionary Construction with Causality and Intent Analysis (Pending)
    13. 13. Sound • Tone • Credibility • Tension • Passion Metaphor • Meaningfulness • Newsworthiness • Story Arc Causality • Thematics • Intent • Prevalence Synapsify has 3 unique algorithms that combine to create a complete analysis of text…
    14. 14. Our Vision for the Future
    15. 15. Emotional Intelligence for Better Analytics… Adaptive, intelligent software that learns from every piece of text analyzed. Based on natural patterns of sound and meaning mapped by the brain in the formation of narrative. Technology that empowers other technology. An API-based business model that powers direct enterprise relationships, start-ups and developer- communities. Apps will include text- editors, recommendation engines, content management systems and intelligent robots.
    16. 16. The Synapsify API:
    17. 17. Thank You @eforst @synapsify