QR Codes:  A Quick Response for Your Business
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,593
On Slideshare
1,557
From Embeds
36
Number of Embeds
2

Actions

Shares
Downloads
32
Comments
0
Likes
1

Embeds 36

http://thesocialmediaincubator.com 35
http://webcache.googleusercontent.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. A collaboration of seasoned professionals from C.E.L. Public Relations and Small Business Mavericks. QR Codes: A Quick Response for Growing Your Business
  • 2. What are QR Codes?
    • QR Codes = “Quick Response Codes”
    • A 2-dimensional bar-code made up of smaller squares and rectangles.
    • Easily link to: a website, blog, landing page, video, lead capture form – from anywhere
  • 3.
    • Reach your customers on their mobile phones, when they are ready to purchase
    • Put your message in your customer’s pocket
    • Increase customer loyalty and repeat visits
    • Provide detailed info and interact with customers
    Benefits of QR Codes
  • 4. Benefits of QR Codes (cont.)
    • Offer special offers, discounts or promotions
    • Lead generation – collect prospect info & stay engaged
    • Offer value-added bonuses or interactive games to increase customer engagement
    • Change your offers frequently, daily if you wish
  • 5.
    • Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011*
    • Largest percentage of QR Code users are between 35 and 45 years old
    • *Mobio Identity Systems 2011 Study
    • 68% of QR Code users are women
    • 62% of all QR Code users are repeat scanners
    • By the end of 2011, 50% of all U.S. cell phone users will be smart phones
    Who uses QR Codes?
  • 6.
    • On social media sites
    Examples for Your Business
  • 7. Examples for Your Business
    • On your business card
    • Also on..
      • Vehicles
      • Billboards
      • Window Displays
      • Signage (real estate)
      • Product signage in-store
      • Buildings
      • Tee-Shirts
      • Promotional items
      • Shopping Bags
      • And more!
  • 8. Popular Examples
  • 9. Popular Examples
  • 10.
    • QR Code Generators
      • QRStuff.com
      • Google QR Code Generator
    • Doesn’t have to be black & white
    Creating a QR Code
  • 11.
    • QR Code Readers exist for smart phones and camera-enabled phones
    • Search on your device for “QR Code Reader”
    • Popular Code Readers:
      • NeoReader
      • QRReader
      • TagReader
      • Optiscan
      • ScanLife
    Reading a QR Code
  • 12.
    • Using a proprietary QR Code Generator
    • Requiring users to download a “special” QR Code Reader
    • Not implementing measurements to track effectiveness
    Mistakes to Avoid
    • No strategy, goal or objective for the use of the QR Code
    • Failure to test before printing / launching
    • Not providing guidance on use of codes for “newbies”
    • Directing visitors to a standard webpage not optimized for mobile
  • 13. Measuring Your Success
    • Create a “mobile-optimized” landing page for your offer
    • Track your analytics in terms of numbers of visits to that landing page
    • Create multiple landing pages and multiple QR Codes to track which marketing vehicle is most effective
    • Develop a tracking system to measure each QR Code’s performance based on the specific offer or marketing campaign
  • 14.
    • LET’S CONNECT:
    • social media incubator
    • e-mail: [email_address]
    • Web: thesocialmediaincubator.com
    • small business mavericks
    • LinkedIn: LinkedIn.com/in/CarolineMelberg
    • Facebook: Facebook.com/CarolineMelberg
    • Twitter: Twitter.com/CarolineMelberg
    • e-mail: [email_address]
    • Web: SmallBusinessMavericks.com
    • c.e.l. public relations
    • LinkedIn: LinkedIn.com/in/company/ c.e.I.-public-relations
    • Facebook: Facebook.com/celpr
    • Twitter: Twitter.com/proutloud
    • e-mail: [email_address]
    • Web: celpr.com
    QR Codes: A Quick Response for Growing Your Business