QR Codes:  A Quick Response for Your Business
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QR Codes: A Quick Response for Your Business

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    QR Codes:  A Quick Response for Your Business QR Codes: A Quick Response for Your Business Presentation Transcript

    • A collaboration of seasoned professionals from C.E.L. Public Relations and Small Business Mavericks. QR Codes: A Quick Response for Growing Your Business
    • What are QR Codes?
      • QR Codes = “Quick Response Codes”
      • A 2-dimensional bar-code made up of smaller squares and rectangles.
      • Easily link to: a website, blog, landing page, video, lead capture form – from anywhere
      • Reach your customers on their mobile phones, when they are ready to purchase
      • Put your message in your customer’s pocket
      • Increase customer loyalty and repeat visits
      • Provide detailed info and interact with customers
      Benefits of QR Codes
    • Benefits of QR Codes (cont.)
      • Offer special offers, discounts or promotions
      • Lead generation – collect prospect info & stay engaged
      • Offer value-added bonuses or interactive games to increase customer engagement
      • Change your offers frequently, daily if you wish
      • Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011*
      • Largest percentage of QR Code users are between 35 and 45 years old
      • *Mobio Identity Systems 2011 Study
      • 68% of QR Code users are women
      • 62% of all QR Code users are repeat scanners
      • By the end of 2011, 50% of all U.S. cell phone users will be smart phones
      Who uses QR Codes?
      • On social media sites
      Examples for Your Business
    • Examples for Your Business
      • On your business card
      • Also on..
        • Vehicles
        • Billboards
        • Window Displays
        • Signage (real estate)
        • Product signage in-store
        • Buildings
        • Tee-Shirts
        • Promotional items
        • Shopping Bags
        • And more!
    • Popular Examples
    • Popular Examples
      • QR Code Generators
        • QRStuff.com
        • Google QR Code Generator
      • Doesn’t have to be black & white
      Creating a QR Code
      • QR Code Readers exist for smart phones and camera-enabled phones
      • Search on your device for “QR Code Reader”
      • Popular Code Readers:
        • NeoReader
        • QRReader
        • TagReader
        • Optiscan
        • ScanLife
      Reading a QR Code
      • Using a proprietary QR Code Generator
      • Requiring users to download a “special” QR Code Reader
      • Not implementing measurements to track effectiveness
      Mistakes to Avoid
      • No strategy, goal or objective for the use of the QR Code
      • Failure to test before printing / launching
      • Not providing guidance on use of codes for “newbies”
      • Directing visitors to a standard webpage not optimized for mobile
    • Measuring Your Success
      • Create a “mobile-optimized” landing page for your offer
      • Track your analytics in terms of numbers of visits to that landing page
      • Create multiple landing pages and multiple QR Codes to track which marketing vehicle is most effective
      • Develop a tracking system to measure each QR Code’s performance based on the specific offer or marketing campaign
      • LET’S CONNECT:
      • social media incubator
      • e-mail: [email_address]
      • Web: thesocialmediaincubator.com
      • small business mavericks
      • LinkedIn: LinkedIn.com/in/CarolineMelberg
      • Facebook: Facebook.com/CarolineMelberg
      • Twitter: Twitter.com/CarolineMelberg
      • e-mail: [email_address]
      • Web: SmallBusinessMavericks.com
      • c.e.l. public relations
      • LinkedIn: LinkedIn.com/in/company/ c.e.I.-public-relations
      • Facebook: Facebook.com/celpr
      • Twitter: Twitter.com/proutloud
      • e-mail: [email_address]
      • Web: celpr.com
      QR Codes: A Quick Response for Growing Your Business