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QR Codes:  A Quick Response for Your Business
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QR Codes: A Quick Response for Your Business


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  • 1. A collaboration of seasoned professionals from C.E.L. Public Relations and Small Business Mavericks. QR Codes: A Quick Response for Growing Your Business
  • 2. What are QR Codes?
    • QR Codes = “Quick Response Codes”
    • A 2-dimensional bar-code made up of smaller squares and rectangles.
    • Easily link to: a website, blog, landing page, video, lead capture form – from anywhere
  • 3.
    • Reach your customers on their mobile phones, when they are ready to purchase
    • Put your message in your customer’s pocket
    • Increase customer loyalty and repeat visits
    • Provide detailed info and interact with customers
    Benefits of QR Codes
  • 4. Benefits of QR Codes (cont.)
    • Offer special offers, discounts or promotions
    • Lead generation – collect prospect info & stay engaged
    • Offer value-added bonuses or interactive games to increase customer engagement
    • Change your offers frequently, daily if you wish
  • 5.
    • Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011*
    • Largest percentage of QR Code users are between 35 and 45 years old
    • *Mobio Identity Systems 2011 Study
    • 68% of QR Code users are women
    • 62% of all QR Code users are repeat scanners
    • By the end of 2011, 50% of all U.S. cell phone users will be smart phones
    Who uses QR Codes?
  • 6.
    • On social media sites
    Examples for Your Business
  • 7. Examples for Your Business
    • On your business card
    • Also on..
      • Vehicles
      • Billboards
      • Window Displays
      • Signage (real estate)
      • Product signage in-store
      • Buildings
      • Tee-Shirts
      • Promotional items
      • Shopping Bags
      • And more!
  • 8. Popular Examples
  • 9. Popular Examples
  • 10.
    • QR Code Generators
      • Google QR Code Generator
    • Doesn’t have to be black & white
    Creating a QR Code
  • 11.
    • QR Code Readers exist for smart phones and camera-enabled phones
    • Search on your device for “QR Code Reader”
    • Popular Code Readers:
      • NeoReader
      • QRReader
      • TagReader
      • Optiscan
      • ScanLife
    Reading a QR Code
  • 12.
    • Using a proprietary QR Code Generator
    • Requiring users to download a “special” QR Code Reader
    • Not implementing measurements to track effectiveness
    Mistakes to Avoid
    • No strategy, goal or objective for the use of the QR Code
    • Failure to test before printing / launching
    • Not providing guidance on use of codes for “newbies”
    • Directing visitors to a standard webpage not optimized for mobile
  • 13. Measuring Your Success
    • Create a “mobile-optimized” landing page for your offer
    • Track your analytics in terms of numbers of visits to that landing page
    • Create multiple landing pages and multiple QR Codes to track which marketing vehicle is most effective
    • Develop a tracking system to measure each QR Code’s performance based on the specific offer or marketing campaign
  • 14.
    • social media incubator
    • e-mail: [email_address]
    • Web:
    • small business mavericks
    • LinkedIn:
    • Facebook:
    • Twitter:
    • e-mail: [email_address]
    • Web:
    • c.e.l. public relations
    • LinkedIn: c.e.I.-public-relations
    • Facebook:
    • Twitter:
    • e-mail: [email_address]
    • Web:
    QR Codes: A Quick Response for Growing Your Business