How to Get Customers to DIGG Your Website! How to use Social News, Article Marketing & Press Releases to Create Links and Traffic for Your Website Caroline Melberg www.SmallBusinessMavericks.com

Marketing as We Know it Marketing as we know it has changed Communication has become … Conversation From “one-way” push strategies to interactive strategies and dialogue This has occurred because of new technologies that have shifted the control to… all of us ! TiVo, iPod, Web 2.0 Technologies Joining the conversation is not just about “dialogue” – it’s about interactivity and control Web 2.0 and Social Media give your visitors control Visitors now desire and expect a level of control in the way they interact with you 06/06/09

Marketing as we know it has changed

Communication has become …

Conversation

From “one-way” push strategies to interactive strategies and dialogue

This has occurred because of new technologies that have shifted the control to… all of us !

TiVo, iPod, Web 2.0 Technologies

Joining the conversation is not just about “dialogue” – it’s about interactivity and control

Web 2.0 and Social Media give your visitors control

Visitors now desire and expect a level of control in the way they interact with you

Paying Attention From Information Age to … Attention Age “ Build it and They Will Come” Plenty of information – no time time to absorb it Your visitors are looking for information, packaged in a way they can absorb it and delivered to them in their preferred medium – available when they want it and how they want it so they can make sense of it AIDA (ATTENTION, Interest, Desire, Action!) 06/06/09

From Information Age to …

Attention Age

“ Build it and They Will Come”

Plenty of information – no time time to absorb it

Your visitors are looking for information, packaged in a way they can absorb it and delivered to them in their preferred medium – available when they want it and how they want it so they can make sense of it

AIDA (ATTENTION, Interest, Desire, Action!)

Is Anyone Really Out There? 56% of businesses surveyed by Forrester Research have Web 2.0 in their ‘08-’09 Plans 73% of all purchase decisions are now researched first online 73% of online users read blogs 57% of online users join social networks 83% of online users have viewed a video online 39% of online users subscribe to RSS Feeds Source: Universal McCann International Social Media Research, Wave 3 06/06/09

56% of businesses surveyed by Forrester Research have Web 2.0 in their ‘08-’09 Plans

73% of all purchase decisions are now researched first online

73% of online users read blogs

57% of online users join social networks

83% of online users have viewed a video online

39% of online users subscribe to RSS Feeds

Source: Universal McCann International Social Media Research, Wave 3

What’s the Bottom Line? Social Media sites allow you to create LINKS to your website from high-traffic, popular sites Great for SEO The more you use KEYWORDS in the content you submit to social media sites, the more opportunities you have to rank in the search engines. The more places your prospects have to find you online, the more traffic your website will see, and the more popular it will become – and the more sales you will make. 06/06/09

Social Media sites allow you to create LINKS to your website from high-traffic, popular sites

Great for SEO

The more you use KEYWORDS in the content you submit to social media sites, the more opportunities you have to rank in the search engines.

The more places your prospects have to find you online, the more traffic your website will see, and the more popular it will become – and the more sales you will make.

The 6 Types of Social Media Blogging – an excellent way to improve your site’s search engine optimization Link from your blog to your website to promote your website Social News Sites Digg.com, Topix.net, Prweb.com, ezinearticles.com Social Networking Sites LinkedIn, Facebook, MySpace, Industry Specific Directories 06/06/09

Blogging – an excellent way to improve your site’s search engine optimization

Link from your blog to your website to promote your website

Social News Sites

Digg.com, Topix.net, Prweb.com, ezinearticles.com

Social Networking Sites

LinkedIn, Facebook, MySpace, Industry Specific Directories

The 6 Types of Social Media (Continued) Social Bookmarking Sites Delicious.com, Stumbleupon.com Use tagging to create links to your site and tell the search engines what your site is about Social Publishing Sites Squidoo.com, Hubpages.com, Ning.com, Google Knol Create pages of content within these sites and link to your website as a promotional tool Social Broadcasting Flickr.com, YouTube.com, Viddler.com, TubeMogul.com, Podcasting 06/06/09

Social Bookmarking Sites

Delicious.com, Stumbleupon.com

Use tagging to create links to your site and tell the search engines what your site is about

Social Publishing Sites

Squidoo.com, Hubpages.com, Ning.com, Google Knol

Create pages of content within these sites and link to your website as a promotional tool

Social Broadcasting

Flickr.com, YouTube.com, Viddler.com, TubeMogul.com, Podcasting

Keys to a Popular Social Media Profile Strong Profile Visibility – Develop Brand Recognition Link your social media profiles to one another; the more people connect your social media profiles to your existing brand or website the better Active Participation – Maintain a Continuous Presence Be active and regular; create a schedule that works for you and build from there Practice Reciprocity – Friends matter in social media… Pay it Forward 06/06/09

Strong Profile Visibility – Develop Brand Recognition

Link your social media profiles to one another; the more people connect your social media profiles to your existing brand or website the better

Active Participation – Maintain a Continuous Presence

Be active and regular; create a schedule that works for you and build from there

Practice Reciprocity – Friends matter in social media… Pay it Forward

Keys to a Popular Social Media Profile (Cont.) Provide Value – You’ll gain trust and attention Support the Community – Put others above yourself Create conversations Request and listen to feedback; let other users of the site be your teachers and informants Demonstrate Integrity – you are transparent on the web and integrity matters Have fun – don’t prejudge connections – you never know where someone will lead you 06/06/09

Provide Value – You’ll gain trust and attention

Support the Community – Put others above yourself

Create conversations

Request and listen to feedback; let other users of the site be your teachers and informants

Demonstrate Integrity – you are transparent on the web and integrity matters

Have fun – don’t prejudge connections – you never know where someone will lead you

There’s a New Site Born Every Minute… 06/06/09

Social News Sites Digg.com Topix.net Propeller.com PRWeb.com PRLeap.com Industry-specific Social News sites Go2Web20.net – Directory of more sites 06/06/09

Digg.com

Topix.net

Propeller.com

PRWeb.com

PRLeap.com

Industry-specific Social News sites

Go2Web20.net – Directory of more sites

Article Marketing Sites EzineArticles.com IdeaMarketers.com EvanCarmichael.com GoArticles.com ArticleDashboard.com ArticlesBase.com Buzzle.com DivaToolbox.com 06/06/09

EzineArticles.com

IdeaMarketers.com

EvanCarmichael.com

GoArticles.com

ArticleDashboard.com

ArticlesBase.com

Buzzle.com

DivaToolbox.com

How to Post to Digg.com First – Know Your Keywords! Google Keyword Analyzer or WordTracker Create content that is valuable to your audience and contains your keywords Doesn’t have to be long, often a 250 word article Create your content in a Microsoft Word Document and spell check it first Log-in to Digg.com 06/06/09

First – Know Your Keywords!

Google Keyword Analyzer or WordTracker

Create content that is valuable to your audience and contains your keywords

Doesn’t have to be long, often a 250 word article

Create your content in a Microsoft Word Document and spell check it first

Log-in to Digg.com

How to Post to Digg.com 06/06/09

How to Post to Digg.com Click “Join Digg” in the upper left-hand corner 06/06/09

Click “Join Digg” in the upper left-hand corner

How to Post to Digg.com Complete the form and press “Continue” 06/06/09

Complete the form and press “Continue”

How to Post to Digg.com Check your e-mail for the confirmation e-mail 06/06/09

Check your e-mail for the confirmation e-mail

How to Post to Digg.com 06/06/09

How to Post to Digg.com 06/06/09

How to Post to Digg.com 06/06/09

How to Post to Digg.com Click on “pimp out your profile” 06/06/09

Click on “pimp out your profile”

How to Post to Digg.com 06/06/09

How to Post to Digg.com Click “Change Icon” and select a photo from your computer 06/06/09

Click “Change Icon” and select a photo from your computer

How to Post to Digg.com Click on “Submit New” at the top right-hand side of the page Enter the web address of your content (either from your website, blog or from an article marketing site, etc.) Click the type of media it is: News, Video or Image Click Continue 06/06/09

Click on “Submit New” at the top right-hand side of the page

Enter the web address of your content (either from your website, blog or from an article marketing site, etc.)

Click the type of media it is: News, Video or Image

Click Continue

How to Post to Digg.com 06/06/09

How to Post to Digg.com 06/06/09

How to Post to Digg.com 06/06/09

How to Post to Digg.com 06/06/09

How to Post to Digg.com Confirm that it’s really original 06/06/09

Confirm that it’s really original

Then click: Then you’ll see: You’ve done it – Your first Digg.com Post! 06/06/09

Then click:

Then you’ll see:

You’ve done it – Your first Digg.com Post!

How to Post to Digg.com Now you’ll want to submit some stories from other authors – or “Digg” them Go to any website, copy the web address and submit through Digg Or, get the EZDigg Digg.com Toolbar Extension for your browser at: http://www.blakeschwendiman.com/gh/ezdigg.php 06/06/09

Now you’ll want to submit some stories from other authors – or “Digg” them

Go to any website, copy the web address and submit through Digg

Or, get the EZDigg Digg.com Toolbar Extension for your browser at:

http://www.blakeschwendiman.com/gh/ezdigg.php

Article Marketing Create your article – 250 words minimum, remember to use your keywords and make it interesting and valuable to your readers (not salesy) Create your author’s resource box, containing a link with your keyword text: Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communications materials and writing copy for some of the largest and most successful companies in the world. Her small business columns are syndicated online, and she publishes the popular eZine, "Small Business Maverick Secrets." For more information about Website Design, Development and Promotion , visit http://www.SmallBusinessMavericks.com and get your FREE copy of The Business Owner's Guidebook to Website Design and Promotion today! 06/06/09

Create your article – 250 words minimum, remember to use your keywords and make it interesting and valuable to your readers (not salesy)

Create your author’s resource box, containing a link with your keyword text:

Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communications materials and writing copy for some of the largest and most successful companies in the world. Her small business columns are syndicated online, and she publishes the popular eZine, "Small Business Maverick Secrets." For more information about Website Design, Development and Promotion , visit http://www.SmallBusinessMavericks.com and get your FREE copy of The Business Owner's Guidebook to Website Design and Promotion today!

Article Marketing Go to EzineArticles.com and click on Submit Articles Fill out the form and press “Create My Account” 06/06/09

Go to EzineArticles.com and click on Submit Articles

Fill out the form and press “Create My Account”

Article Marketing Once you receive your user name and password, log-in to the Authors Area and Click Article Manager>Submit New Article Complete the requested fields of the form using the information you’ve already created for your content 06/06/09

Once you receive your user name and password, log-in to the Authors Area and Click Article Manager>Submit New Article

Complete the requested fields of the form using the information you’ve already created for your content

Article Marketing 06/06/09

Article Marketing 06/06/09

Article Marketing 06/06/09

Article Marketing Select Preview Article: 06/06/09

Select Preview Article:

Article Marketing Close Preview and Select “Submit this Article That’s it! You’ll receive notification that your article has been accepted. After you submit 10 articles, you’ll become an “Expert Author” and your articles will be accepted faster Copy the URL for your article once it’s published and submit it to Digg.com (or visit your article online and click on your EZDigg Toolbar Send the link out to your friends and connections so they can Digg your article as well 06/06/09

Close Preview and Select “Submit this Article

That’s it! You’ll receive notification that your article has been accepted.

After you submit 10 articles, you’ll become an “Expert Author” and your articles will be accepted faster

Copy the URL for your article once it’s published and submit it to Digg.com (or visit your article online and click on your EZDigg Toolbar

Send the link out to your friends and connections so they can Digg your article as well

Questions? We are a full service marketing communications company specializing in Web Design, Development and Web Promotion for small & medium-sized businesses. I am passionate about helping you succeed online! If you have any questions about how you can improve the search engine rankings of your website, feel free to contact me! Caroline Melberg • 952-473-1007 www.SmallBusinessMavericks.com [email_address] 06/06/09

We are a full service marketing communications company specializing in Web Design, Development and Web Promotion for small & medium-sized businesses.

I am passionate about helping you succeed online! If you have any questions about how you can improve the search engine rankings of your website, feel free to contact me!

Caroline Melberg • 952-473-1007

www.SmallBusinessMavericks.com

[email_address]

How to Get Customers to DIGG Your Website! How to use Social News, Article Marketing & Press Releases to Create Links and Traffic for Your Website Caroline Melberg www.SmallBusinessMavericks.com