How To Make Google Fall In Love with YOUR Website

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Are you losing business because your website is nowhere to be found in the search engines? Learn the 5 things you can do right away to improve your search engine ranking and start driving targeted …

Are you losing business because your website is nowhere to be found in the search engines? Learn the 5 things you can do right away to improve your search engine ranking and start driving targeted traffic to YOUR website!

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  • 1. Five Things You Can Do Today to Make Google Fall Head-over-Heels in Love with YOUR Website Caroline Melberg
  • 2. Agenda
    • What is Search Engine Optimization?
    • # 1 - Know Your Keywords and Use Them Correctly on Your Site
    • # 2 - Create Effective Tags in the Code of Your Website
    • # 3 - Create Quality, Relevant Backlinks to your Web pages
    • # 4 - Create Your Own Off-Site Blog and Post to it Daily
    • # 5 - Add Fresh, Original Content to Your Website at a Measured Pace
    • Conclusion
    06/06/09
  • 3. What is SEO?
    • What is Search Engine Optimization (SEO)?
    • 73% of the people looking to make a purchase today (B2B and B2C) first research that purchase online. If you’re not found in the search results, it’s like you don’t exist.
    • SEO is not rocket science.
    • Think of it like the U.S. Tax Code.
    • 60% of all searches online happen on Google.
    • 80% of all searchers click on organic listings.
    06/06/09
  • 4. #1 – Know Your Keywords & Use Them Correctly on Your Site
    • Keywords or key phrases are what your prospects type into the search engines to find your products and services.
    • Make a list of your products and services
    • Consider “localizing” competitive words (i.e., “minnesota”)
    • Check out your competitors to see what they use
      • http://www.SpyFu.com
    • Visit Google’s Keyword Analyzer (free):
      • https://www.adwords.google.com/select/KeywordToolExternal
      • Analyze both on descriptive words and phrases as well as the content of your site.
    • Visit WordTracker (subscription): http://www.WordTracker.com
    • Ask your customers what they would use to find your services online!
    06/06/09
  • 5. #1 – Know Your Keywords & Use Them Correctly on Your Site
    • The search engines rank web PAGES, not entire web SITES.
    • Focus on no more than one or two keywords per web page.
    • If you sell widgets, and you also sell thingamajigs, then they each get their own separate page.
    • Focus on one idea per page.
    • The search engines reward relevance.
    • Your main keywords should appear 2 or 3 times for every 100 words on your page.
    • Spread them out throughout your page. Use the 3-step paragraph format (tell them what you’re going to tell them, tell them, then tell them what you told them).
    • Don’t force it – keep your human visitors in mind as they are more important than the search engines!
    06/06/09
  • 6. #2 – Create Effective Tags in the Code of Your Website
    • Use your keywords again!
    • Write keyword specific Title, Description and Keyword Meta tags that are unique for every single page of your website.
    • Title tag = the name of your web page. <title>Your Title</title>
    • Description tag =used by most of the engines in the search results pages. <Meta Name=“Description” Content=“Your Description”>
      • Use your main keyword in your description. Think of this like the headline for a brochure or flyer. Stress benefits instead of features.
    • Keyword tag = keywords you want that page to be found for. <Meta Name=“Keywords” Content=“your keywords here, separated by commas”>
      • No Google Wish Lists!
      • One or two keywords MAX per page
    06/06/09
  • 7. #2 – Create Effective Tags in the Code of Your Website
    • Check yours out – Go to any of your web pages and in your browser menu at the top, click on “View Source” or “View Page Source” from the “View” menu. Tip: You can spy on your competitors this way!
    • Image Alt Tags – every one of your images should have one, containing your keywords!
      • No “Logo.jpg” names
      • No “Missing” tags
      • To see if you have alt tags: in Windows, right-click on the image and choose “properties
    • Create a Sitemap for your human visitors – a Sitemap is a directory on your site of all the pages of your site, with links to all the pages.
    • Create a proper Google Sitemap – Google has a special format that they require :
      • http://www.google.com/webmasters/sitemaps/
    06/06/09
  • 8. #3 – Create Quality, Relevant Backlinks to Your Web Pages
    • Types of links:
      • Internal
      • Reciprocal
      • One-way Inbound
    • Word of mouth endorsement for your web pages in Google’s eyes.
    • Relevance is still key! All links are not created equal.
    • Ask for links using your keywords and key phrases as the anchor text of the link (the part your click on).
      • No optimizing for “click here” or “more info”
    • Keep it natural – the search engines look for “natural behavior” – no spamming!
      • Add links at a reasonable pace – between 100 and 300 links per month per site, depending upon your site.
      • Vary your anchor text in the links you request.
    06/06/09
  • 9. #3 – Create Quality, Relevant Backlinks to Your Web Pages
    • How to find sites who would be good link partners for you:
      • Search online and find other sites who are listed for your keywords, but are in different parts of the country.
      • Use SpyFu.com to find other sites based on your keywords.
      • Visit websites, blogs and forums in your industry and find out who links to whom
      • Type into Google or Yahoo: link_http://www.yourcompetitorswebsite.com to see who links to your competitors.
        • Google always understates the number of links, Yahoo is a truer representation of the quantity of links a site has.
        • Use this to find out who links to your site and what anchor text they are using.
      • Visit blogs and forums in your industry, register and comment on them with links to your site.
      • Write articles about your industry and press releases about your business and submit them to directories online.
    06/06/09
  • 10. #4 – Create Your Own Off-Site Business Blog and Post Daily
    • Blog = Better Listings On Google!
      • An off-site blog allows you to create keyword relevant links from your blog TO your website.
      • Create links not just to your home page, but to pages on your website related to what you are blogging about that day.
      • The search engines LOVE blogs because of their fresh, new content. Blogs get crawled by the search engines frequently, meaning they find your links (and your web pages) quicker.
      • Much better to have Google “stumble-upon” your page than to submit to directories. Your blog helps Google find your page.
      • Blogs attract inbound links, helping your blog to rank in the search engines and give you another window into your business.
      • Frequency + Relevance = A Search Engine Magnet for your Site.
      • Blog Daily. Use WordPress and the timestamp feature.
      • Register to win my new D-I-Y Blogging Course, Biz Blogging Basics.
    06/06/09
  • 11. #5 – Add Fresh, Original Content to Your Website at a Measured Pace
    • The search engines love fresh, new content.
    • Update your website on a scheduled pace.
      • Articles
      • Press Releases
      • Glossary
      • FAQ Section
      • Media Mentions
      • New Products or Services
    • The search engines look for “organic” or natural growth.
      • Don’t add 25 new pages in one day – spread it out over the course of the month.
    • Add an “on-site” blog to enable you to add fresh content every single day!
    06/06/09
  • 12. Conclusion
    • By following these 5 SEO tips we’ve covered, you will vault your site above 80 to 90% of the small business websites that are out there today.
    • What’s great for your visitors is great for the search engines.
    • Don’t be fooled by “tricks” to rank your site higher.
    • Don’t be fooled by someone who tells you they can get your site to rank “#1 in Google in 30 days”
    • Don’t be lured by “link scams” that claim to be able to get you 1,000 links a month for $99.95.
    • The search engine’s are all trying to deliver Relevance – help them do that using these tips that I’ve shared and your site will reap the rewards in terms of PageRank and position with the engines.
    06/06/09
  • 13. Questions?
    • We are a full service marketing communications company specializing in Web Design, Development and Web Promotion for small & medium-sized businesses.
    • I am passionate about helping you succeed online! If you have any questions about how you can improve the search engine rankings of your website, feel free to contact me!
      • Caroline Melberg
      • 952-473-1007
      • [email_address]
    06/06/09
  • 14. Five Things You Can Do Today to Make Google Fall Head-over-Heels in Love with YOUR Website Caroline Melberg