Results Map Value Proposition worksheet

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Results Map Value Proposition worksheet

  1. 1. Value Proposition Worksheet ©2011 Ingenium Communications Inc. 1. Internal Assessment From your perspective, what are the top 3 areas of value contributed by the communications function?  Value  Why is this important?  How do you contribute to this area of value in  your role?  1.          2.          3.          2. External Assessment From the perspective of your internal clients and organization leadership, what might they identify as the top 3 areas of value  contributed by the communications function?  Value  Why is this important?  1.          2.          3.         
  2. 2. Value Proposition Worksheet (cont’d) Page 2 ©2011 Ingenium Communications Inc. 3. Understanding Value A. If the communications function was totally removed, what pain points would be experienced by its loss?              B. What is the single biggest contribution made by the communications function to your organization?                4. Defining a Value Proposition In reviewing your worksheet findings, how would you define the Value Proposition of your organization’s Communications?  Communications Value Proposition   

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