Driving Business Performance Through Member Communications
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  • 1. DRIVING BUSINESS PERFORMANCE THROUGH MEMBER COMMUNICATIONS
  • 2. 1 INDUSTRY CONTEXT
  • 3. THE ENDOF MEMBERSHIP AS WE KNOW IT
  • 4. COMMUNICATIONS PERFORMANCE
  • 5. 2 THINKING ABOUT THE PRODUCT
  • 6. WHAT IS YOUR CUSTOMER REALLYBUYING?
  • 7. “THERE IS ONLY ONE WAY OUT OF THIS MESS: OUTCOME-BASED MEMBER BENEFITS” - Sarah Sladek
  • 8. MEMBER BENEFIT MATRIX - ASAE, 2011 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 MOST SOME LESS MOSTSOMELESS Problem Solving Emotional Optimal Position
  • 9. 3 BUILDING RELATIONSHIPS & RELEVANCE
  • 10. 17 INFORMATION E O I O N M
  • 11. VALUE CONTENT RELATIONSHIP RETENTION/ RECRUITMENT PROPOSITION
  • 12. PLAN TO SUCCEED
  • 13. WWW.INGENIUMCOMMUNICATIONS.COM @carolinekealey caroline@ingeniumcommunications.com
  • 14. Want to become a communications rock star? Get started with the Results Map Handbook. Full of easy to use templates, worksheets, samples and case studies covering the full spectrum of communications, the Handbook is your ticket to stardom. Get your copy today! BE Strategic, add value, do more with less. info@resultsmap.com 613.729.1721 www.resultsmap.com Learning Opportunities Using tools and templates that are easily applied to your day-to-day, our retreats and training workshops provide common ground that can transform the strategic impact of your communications team. Find the workshop that’s right for you!Book YOUR WORKSHOP NOW BUY NOW for $129