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STEP Group // Event Marketing Client Case Studies

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STEP Group, an Omaha-based event marketing firm …

STEP Group, an Omaha-based event marketing firm
creating unique, memorable and engaging experiences.
From brand unveilings and fashion productions to product launches and
grand openings, STEP Group enhances brand visibility through
event design and production.


Slide Contents:
What is Event Marketing? (pg. 2)
STEP Group Case Studies (pg. 3 – 16)

Published in: Design

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  • 1. STEP Group is an Omaha-based event marketing firm creating unique, memorable and engaging experiences.From brand unveilings and fashion productions to product launches and grand openings, STEP Group enhances brand visibility through event design and production. STEP up your brand experiences! Attached: What is Event Marketing? (pg. 2) STEP Group Case Studies (pg. 3 – 16) - 1 -  
  • 2. WHAT IS EVENT MARKETING??Throughout our daily lives, sensory overload and constant messaging bombard us. Most people have becomenumb to the traditional marketing approaches of billboards, print, radio and TV, simply “tuning-out” themessages advertisers are paying millions to communicate.Transcend the noise with live interactive events that create immediate, top-of-mind awareness for yourbrand. With memorable and targeted engagement, take your brand exposure to the next level and appeal toguests in an event environment. STEP Group will set the right event tone and style to build awareness about theevent and spotlight your brand.Product sampling, live events and unique consumer engagement strategies yield a high return on investmentwithin a marketing and advertising platform. Create an experience for existing and potential customers and a buzzfor your brand by putting your message in a non-traditional platform that will speak directly to where yourcustomers live and play - shortening the sales cycle and improving sales conversion times.The goal of effective event marketing is to place your brand message in front of prospects likely motivated to take positive action and work with STEP Group to leverage your brand’s event-based presence. - 2 -  
  • 3. CLIENT: ELISA ILANA EVENT: Fashion’s Night Out 2012BRAND:“Elisa Ilana Jewelry is the premier retailer of fine fashion jewelry. Elisa Ilana offers a variety of styles, ata wide spectrum of prices, for every occasion. Whether youre going for fun and flirtatious or classicand couture, youll find jewelry that perfectly compliments your individual style.”OBJECTIVES:  Create buzz around Elisa Ilana brand & storefront via Elisa Ilana’s Fashion’s Night Out event promotions  Encourage local consumers and prospective customers to visit Elisa Ilana storefront; generate in- store traffic  Produce a remarkable customer experience at the event and create event ambience, associated with Elisa Ilana brand  Reinforce upscale, accessible luxury brand that is Elisa Ilana; help diminish brand “identity crisis”OUTCOMES:  Grew facebook fans and emailing list  New customer base attended event and majority of event attendees had never before been to Elisa Ilana storefront  Photo shoot from live event created content for spring 2013 look book and Omaha advertising - 3 -  
  • 4. ELISA ILANA: FASHION’S NIGHT OUT - 4 -  
  • 5. CLIENT: AKSARBEN CINEMA EVENT: Omaha Says Farewell: Oprah Finale EventBRAND:An upscale locally owned and operated movie theater focused on exceptional movie-going experiences,high-level customer services and welcoming environments.OBJECTIVES:  To increase public and prospective customer awareness through upscale special event  Showcase the exclusive elements of the theatre for both movie patrons and as a unique event venueOUTCOMES:  Created buzz around Omaha’s newest cinema  Increased facebook followers  Aksarben Cinema and event featured on ABC’s “Good Morning America”  Featured on KMTV with pre- and post-event footage and targeted promos  Brand exposure/awareness citywide; data from event attendees showed guests’ zip codes and the majority were from outside the theater’s neighborhood - 5 -  
  • 6. AKSARBEN CINEMA: OPRAH FINALE EVENT - 6 -  
  • 7. CLIENT: FOCUS RED MANGO EVENT: Red Mango North Downtown Grand OpeningBRAND:Red Mango Mission - To help our customers treat themselves well with the healthiest and best tasting frozenyogurt, smoothies, beverages and quick refreshments.Focus Red Mango – Omaha/Lincoln franchiseeOBJECTIVES:  Introduce Omaha to newest Red Mango location, directly adjacent to new TD Ameritrade Stadium, home of the NCAA College World Series  Engage customers with the Red Mango brand and identify the storefront’s relationship with the downtown urban community  Generate support for North Downtown community by giving back a portion of the proceeds of yogurt sales to local non-profit, Hope Center for KidsOUTCOMES:  Acknowledgement by Red Mango founder and event content sharing on Red Mango’s corporate social media platforms  Focus Red Mango leads nation in social media activation  Corporate interest in event marketing  Expansion into downtown Omaha market and presence at NCAA College World Series  Strengthened community partnerships; Hope Center students receive career/job training at Red Mango North Downtown - 7 -  
  • 8. FOCUS RED MANGO: NORTH DOWNTOWN GRAND OPENING - 8 -  
  • 9. END CLIENT: OPERA OMAHA STEP GROUP CLIENT: CLARK CREATIVE GROUP EVENT: A Mixer in Mad StyleClark Creative Group – Omaha advertising agency representing Opera Omaha – sought out STEP Group tocollaborate on opera season campaign with strategic tie-in to a live event.BRAND:Opera Omaha, the only professional opera company in Nebraska, produces a season of original mainstageproductions and smaller productions as well as musical events throughout the community. Opera Omaha in 2012-2013 is focused on the “Opera Experience” – engaging both existing and prospective opera fans in events thatsupport their mission.OBJECTIVES:  Create an event to change perceptions of and generate support for opera among an untapped demographic.  Promote awareness amongst attendees about Opera Omaha programming while creating a fun, low-pressure atmosphere to meet & mingle.  Share Opera Omaha message through informal conversation, updates, program or other methods of communication to event attendees.  Incentivize event attendees to be present at performances of “The Marriage Contract” opera by creating added value or other draw.OUTCOMES:  Record event attendance  Exposure to new and diverse demographic  Positive brand association – “Opera cultivates amazing experiences”  Media exposure & enthusiastic response from pre-event promotions through guerilla marketing - 9 -  
  • 10. OPERA OMAHA: A MIXER IN MAD STYLE - 10 -  
  • 11. CLIENT: ENTREPRENEURS’ ORGANZIATION (Nebraska Chapter) EVENT: Club EO (Private Holiday Party)BRAND:A global business network with local chapter in Nebraska, Entrepreneurs’ Organization (EO) enables small andlarge business owners to learn from one another, leading to greater business success and an enriched personallife. With a vision to build the worlds most influential entrepreneur community and mission of supportingentrepreneurial education, EO engages entrepreneurs to learn and grow.OBJECTIVES:  Produce a creative, outside-the-box event to engage current membership, welcome new/prospective members, and make an impact with Strategic Alliance Partners, i.e. program sponsors  Stimulate event attendee “mixing” with unique strategies and interactive activities  Create an unforgettable holiday party experience with complete attention to detail and exceptional executionOUTCOMES:  Event nominated for national recognition, gains prestige for EO Nebraska chapter  Reignited EO Nebraska’s interest in event-based engagement; EO looking to expand event portfolio in 2013  Positive member feedback; built anticipation for future EO events  Engaged partner/sponsors to strengthen existing relationships - 11 -  
  • 12. ENTREPRENEURS’ ORGANZIATION: CLUB EO - 12 -  
  • 13. CLIENT: MUVIN EVENT: Müvin Omaha LaunchBRAND:Müvin, an online and mobile platform that streamlines the home buying experience collects Realtors’ listings in aparticular market and connects listings to buyers, based on more personal criteria. Unlike the standard tools usedin real estate searches, Müvin members can search for home features they love, save these features to theirpersonalized Homeboards™, and share this information with their agent. Müvin provides other ways forconsumers and agents to connect and collaborate including scheduling appointments, managing real estaterelated activities, and providing guidance through the entire experience from contract to close.OBJECTIVES:  Educate Omaha Realtors and create brand awareness for Müvin product/platform  Provide engaging event experience for attendees  Incentivize Realtors to register for Müvin at event (with event-only discounted rate)  Attract 15-20% of Omaha Realtors to event  Provide platform to create and share event-related contentOUTCOMES:  Brand recognition in Omaha market with top-producing Realtors  Provided an educational opportunity for Realtors to learn about the functions and benefits of Müvin  Engaged attendees and piqued interest; Müvin team was able to quickly reconnect after the event and leverage Realtors’ enthusiasm and gain valuable feedback - 13 -  
  • 14. MUVIN: OMAHA LAUNCH - 14 -  
  • 15. CLIENT: PROPERTYBANC EVENT: Omar Building Exclusive Sneak PeekBRAND:The Omar Building, managed by commercial real estate firm, PropertyBanc, is a historic Omaha, Nebraskalandmark (former home of the Omar Baking Company) and with a recent renovation, the Omar was ready towelcome prospective tenants for office/studio build-out and event professionals to its new 16,000 sq. ft. eventvenue.OBJECTIVES:  Create an event for creative/artistic community of Omaha and potential clients to book event venue (e.g. caterers, bridal coordinators, event planners)  Generate buzz and enthusiasm around venue and interest in studio space rental  Capture event attendee information for future sales (once venue catering/management is established)OUTCOMES:  300+ guests attended the “sneak peek” open house and provided contact information to event host  Event attendees were able to be introduced directly to the property management team to begin building new relationship  Event professionals who attended the event referred the space to brides, gala committees, caterers and event planners; 15 event venue rental inquires received immediately following the event  Guests enjoyed viewing the newly renovated space and provided positive feedback to property management - 15 -  
  • 16. PROPERTYBANC: OMAR BUILDING OPEN HOUSE - 16 -