Jennifer's Listing Presentation

Coldwell Banker Elite ® Marketing Services Each Office Is Independently Owned And Operated. Presented by: Jennifer Rathbun, REALTOR® www.CarolineVirginia.com www.CarolineVABlog.com

Coldwell Banker Elite Resources After-Sale Services The Sales Process Home Enhancement The Best Price Attainable Meeting Your Needs Marketing Activities Your Perfect Partner

What It Takes To Sell Your Home
Broker’s Qualifications
Security of Your Property
Home Enhancement Recommendations
Pricing
Marketing and Advertising
Promotion on the Internet
Open Houses
Avoiding Inconvenience
Staying Informed on Market
Time on Market
Buyer’s Financial Qualifications
Financing Options
Negotiation strategy
Handling the Details
Post-sale Follow Up
Meeting Your Needs

I’ve Got It All Together For You! Meeting Your Needs
Pricing
Marketing and advertising
Promotion on the Internet
Open houses
Handling the details
Negotiation strategy
Avoiding inconvenience
Staying informed
Time on market
Broker’s qualifications
Home enhancement recommendations
Security of your property
Buyer’s financial qualifications
Financing options
Closing costs and net proceeds
Post-sale follow up

Serving Caroline and Spotsylvania
Expansive Online Marketing
Short Sale and Foreclosure Properties
Extensive understanding of the Communities in our Area
Put My Experience And Knowledge To Work For You! Jennifer Rathbun Meeting Your Needs

The Coldwell Banker ® Seller Services Guarantee Meeting Your Needs Consistent, predictable, reliable performance — Guaranteed! MARKETING We will customize a marketing plan using proven techniques to help sell your home quickly, for the best price possible. CUSTOMER SERVICE We are committed to meeting your needs in a professional and timely manner. COUNSELING SERVICE We will represent you and your interests with professional and reliable guidance throughout the entire transaction.

What Sellers Want Most From Real Estate Professionals Meeting Your Needs Source: The 2004 National Association of Realtors ® Profile of Home Buyers and Sellers Real estate agents can best serve their clients when they fully understand what their clients expect from them.

#1 in National & Local Marketing Strategy! Marketing Activities

Marketing Action Plan
Promotional strategy
Property Preview
Price and terms offered
Negotiating and managing the sale
We carry out our promises with a plan uniquely designed for each property. Marketing Activities

Immediate Actions
Install lock box
Install Coldwell Banker Elite® FOR SALE sign
Place information on ColdwellBankerElite.com
Submit info to Multiple Listing Service (MLS)
Hold Coldwell Banker Elite office preview
Prepare property information flyers
Promote through local Association of REALTORS®
Marketing Activities Over the next few days, we will take the following initial steps to find a buyer for your property:

Information Sources Used By Buyers In Home Search Marketing Activities Source: The 2004 National Association of Realtors ® Profile of Home Buyers and Sellers. Real estate agents are the primary resource used by buyers in a home search.

Magazine Advertising
Harmon Homes
Suburban Va 16 page mini book
Dominant Presence
Marketing Activities

Radio Advertising
Radio
B101
News Talk 12:30
Morning & Evening Drive
Pushes Consumers to our Website
Maintains brand awareness for prospective buyers.
Marketing Activities Click Image for Demographics

B101 Demographics Marketing Activities B101.5’s 50,000 watt signal gives the station an unmatched coverage area, enabling your message to be heard wherever your potential customer’s travel, work, or live in Northern Virginia. From Richmond to Virginia, your message will be heard!

Online Advertising
ColdwellBanker.com
ColdwellBankerElite.com
Realtor.com
Fredericksburg.com
Lending Tree.com
Move.com
Homes.com
- And many more.
Marketing Activities Having a strong web presence means more than just having a great website. You need to have relationships with all of the best web sites in the industry. Coldwell Banker Elite has integrated their listings into the strongest network of Real Estate web sites in the world; such as Realtor.com, MSN.com, AOL and many many more.

Home Buyer’s Online Presence Marketing Activities Source: www.realtor.com Every year, more and more consumers are buying houses online. Internet 1995 1997 1999 2001 2003 2004 2005

Advertising Saturation for Your Home
The following guideline will be used to market your home once you have decided to do so. This list is negotiable but has been found to be a successful combination of activities that will successfully bring buyers to your property.
1.) Immediate Entry in Regional Multiple Listing Database - Entry into MRIS System
2.) Web presence saturation dedicated to your Listing
REALTOR.com , Fredericksburg.com , HomesDatabase.com , House.com , ColdwellBanker.com , Coldwellbankerelite.com, RealEstate.com , Google Base, Yahoo Classifieds , CarolineVirginia.com , Craiglist.com, Trulia, Zillow, Oodle/Backpage, Hotpads, Vast, Kijiji, Homeseekers, Home Pages, Postlets, Realbird, Real Seeker, AOL Real Estate, Other Internet Browser Home pages (MSN, Netscape, Net Zero, etc…) And more as I find them!

Advertising Saturation for Your Home
3.) Visual Tours
4.) Lockbox on Residence to allow entry of other REALTORS®
5.) Advertisement home books for home and personal use
6.) Sign in front of your Property
7.) Follow-up with REALTOR® after every showing with feedback
8.) Constant Updating and Fine-Tuning of all Marketing Avenues
9.) Frequent updates with Sellers to review sales efforts with monthly updated statistics.
10.) Selling tips along with advice for your personal home concerns.
11.) Business cards with picture of house and listing info to pass out to neighbors, friends, etc..
12.) I am also willing to take pictures of your family enjoying your property or subdivision’s amenities. We can place these online and in your home for families to view when they visit your property.

ColdwellBanker.com *Source: The 2002 National Association of Realtors® Profile of Home Buyers and Sellers Marketing Activities The award-wining coldwellbanker.com website promotes your property across the Internet! Sixty three percent of home buyers said that the Internet shortened their search for a new home.*
Personal Retriever
Our unique property promotions feature
will alert registered buyers the second
your home hits the market!
Office Locator
With just three clicks, buyers can be put
in touch with any Coldwell Banker®
office
Virtual Tours
Buyers can take a 360 degree, room-by
room tour of your home
Neighborhood Explorer
Enables buyers to view a snapshot of
your community including school data,
population, demographics and more!

ColdwellBanker.com Marketing Activities Source: www.coldwellbanker.com Graph represents the number of visits to ColdwellBanker.com in a given month.

ColdwellBankerElite.com Marketing Activities
Elegant, professional design
Listings update on MLS every 24 hours
If desired, you can change listing information and advertise open houses.
E-mail updates and property organizer accounts. Giving access to the latest information and more exposure for your home.
Listing inquiries are routed to the listing agent through Lead Router.
Leads on homes listed by companies other than Coldwell Banker Elite are routed in random rotation through Lead Router. Giving a larger pool of prospective buyers.

Realtor.com Marketing Activities REALTOR.COM is the official site of the National Association of REALTORS. It is the No. 1 consumer destination for real estate related information with more than 6.5 million monthly unique users.* Source: www.realtor.com

Realtor.com Marketing Activities Source: www.realtor.com Online Comprehensive content includes customized home description, multiple photos, and interactive consumer contact opportunities which enable me to provide your home with the exposure it deserves. How would you like your home marketed? Newspaper

Realtor.com Marketing Activities Source: www.realtor.com When you select me to market your home, I will ensure that your home is marketed on REALTOR.com ® , and thus open the door to millions of online buyers actively looking to purchase.
Benefits:
• I will add what consumers want most - photos
I will craft a powerful custom property description
Buyers can inquire about your home 24/7 via email, phone or fax
I will Showcase Your Home on REALTOR.com ®

Realtor.com Marketing Activities Source: www.realtor.com Featured Homes™ ensures that your home is seen before most of the other homes in your neighborhood and links buyers directly to your property’s details.
Benefits:
Differentiates your home in front of millions of potential buyers.
Attracts targeted home searches to your property
Featuring Your Home First There are a limited number of Featured Homes™ positions available in your market. That is why I have secured space to ensure that your home gets top local billing on the #1 real estate site – REALTOR.com ®* Featured Homes are seen 500% more often, on average!**

Realtor.com Marketing Activities Source: www.realtor.com I will show you how often your home was “shown” on the real estate site where more potential buyers go to find a home. Tracking Traffic to Your Home

Realtor.com Marketing Activities Source: www.realtor.com My Online Marketing Pledge
I will feature your home on the #1 real estate site* so it can get as much as 299% more exposure, on average **
I will submit your property to multiple Web sites on the Internet including REALTOR.com ® , AOL and MSN
I will include multiple photos in marketing your property online because that is what buyers say they want most online
Each online listing will include detailed information about your property for buyers to view
Each site that features your property will include multiple ways to inquire about your property
Inquiries about your property will be responded to in a timely manner

Realtor.com Marketing Activities Source: www.realtor.com Total unique users per month

Fredericksburg.com Marketing Activities Coldwell Banker Elite is one of Fredericksburg.com featured companies. Our listings are integrated into Fredericksburg.com through MLS and viewable/searchable in the featured homes section. Our mini-banner recieves more page views than any other company

Fredericksburg.com Marketing Activities Fredericksburg.com is the busiest local site in the Fredericksburg area. With more than 60,000 unique visitors and over 5 million page views every month, Fredericksburg.com can help bring your business the local traffic that you need to have a successful Internet presence. Source: www.Fredericksburg.com

Lending Tree.com Marketing Activities Coldwell Banker Elite is part of the LendingTree community which is the leading online lending and realty services exchange that empowers consumers. LendingTree connects consumers with Coldwell Banker Elite agents who can help you buy or sell your home.* Source: www.LendingTree.com

Move.com Marketing Activities Move™ provides consumers with the real estate content, decision support tools and professional connections they need before, during and after a move. Visitors to Move’s website have access to the most comprehensive selection of existing homes for sale, new homes, apartments for rent and senior housing. Consumers also have access to home plans and construction-ready floor plans through Move’s Homeplans Company.* Source: www.Move.com

Homes.com Marketing Activities Source: www.Homes.com With over 2 million visits and 40+ million page views each month, Homes.com can deliver your home’s marketing message to an engaged audience of wealthy, educated homebuyers.*

Lead Router Marketing Activities Lead Router is an incredible new tool designed to help you make the most of every real estate lead. This truly revolutionary system combines the power and efficiency of sophisticated online software with the ease of use of the agents own cell phone. With this software, agents will receive leads with customers interested in your home immediately through their cell phone.

Jenn’s Recommendations for a Home Warranty Company Marketing Activities *See specific plan application for details. HWA (Home Warranty of America) www.hwahomewarranty.com AHS – American Home Shield www.AHSwarranties.com/coldwellbanker Old Republic 800-445-6999 www.orhp.com

Personal Response & Timely Response
Results
We will report the results of events
such as open houses and property
showings.
Trends
We will discuss current trends in buyer
activity, interest rates and competitive
prices.
Suggestions
We will share suggestions from other
real estate professionals who have
previewed or shown your property.
Progress
We will provide a weekly progress
report on the promotion and sale of
your property.
The Sale Process You will hear from me regularly on the progress of our marketing activities.

Home Enhancement Home Enhancement We will develop a custom home enhancement plan that can make a difference in how quickly your home sells and the price you can obtain.
Focus on how buyers see your property
Leverage ideas from our exclusive Home Enhancement Guide and Video
Identify enhancements that can pay for themselves in stronger offers from buyers.

Home Enhancement Checklist
Exterior
Keep grass mowed, shrubs trimmed
Pick up lawn tools, toys, sweep front walkway
Clean up after pets
Interior
Pick up toys and shoes; make beds, put clothes away
Prepare tables with flowers and place settings; set out a game or “coffee table” book
Turn off the television; play soft background music
Tidy up bathrooms; set out show towels
Open drapes and shades, turn on lights, make house look bright and cheerful
Do a quick dusting and give the carpets a once-over with the vacuum; straighten rugs; empty wastebaskets
Keep pets out of the way; make sure all pet areas are clean and free of odor
Special tips for showings
Secure jewelry, cash, medications and other valuables
Leave while your house is being shown
If people who are not accompanied by an agent ask to see your property, please refer them to us; we will pre-screen them
Home Enhancement We will develop a plan to enhance your property’s ability to attract buyers

What Is The Best Price Obtainable For Your Property? The Best Price Attainable We will assist you in determining the most effective list price for your property
Buyers compare properties
Home Buyers engage in comparison
shopping. They will not pay more for a
property than they could pay for another,
similar one.
Recently sold market data
Reveals what buyers have actually paid for
similar properties.
Currently for sale
Shows properties competing for buyers’
attention right now.
Did not sell
Demonstrates what buyers have not been
willing to pay under current market
conditions.

What Affects The Market Value Of Your Property? The Best Price Attainable In understanding the market value of your property, we must deal with some factors that we have no control over.
The Competition
The number of similar properties for sale
Their prices, financing terms, location and physical condition
Physical qualities of your property
Location
Age
Size of house and lot
Floor plan and architectural style
Market Conditions
Interest rates and availability of financing
Buyer demand
Prices of recently sold properties
State of the economy
Seasonal demand
Some factors have no effect on the current value of your property:
Original price
What you originally paid for your house
Needed proceeds
The cash proceeds you want or need from the sale
Opinions
What people say your property is worth

An Important Message About The Value Of Your House The Best Price Attainable The price of your house must attract enough attention among buyers and brokers to generate showings and offers.
Market Value
Your house has many values:
- to the tax assessor,
- to the lender and insurance company
to you.
It also has what’s called “market value” to prospective buyers.
The best price can only be determined by testing the market and challenging the competition. The market dictates the value based on current conditions, number of home buyers, etc .
Competitive Market Analysis
Buyers do “comparison shopping” and the Competitive Market Analysis focuses on properties on the market competing for buyer attention

Pricing Your Property The Best Price Attainable

Keep Pricing Your Property
If a property fails to appraise at
fair market value, it will either
force the buyer to make up the
difference in cash or cause the
sale to fall through.
The Best Price Attainable ●
Since mortgages are based on fair
market value, not the sale price, more
buyers will be able to consider your
property when it is priced
competitively.
●
If your property is priced
right, more buyers will be
interested when it first hits the
market.
●

Important Negotiation Strategy
Reason/Urgency for selling
Willingness to consider an offer less than listing price
Financing terms you would accept
Personal property you might be willing to include
Timing and benefits from your company
Any other confidential information
The Sale Process In order to maintain the strongest negotiating position, we recommend that you do not discuss the following information with any buyers or other real estate agents.

Closing The Sale
Understanding choices, meeting your needs
We will present all offers in an objective
fashion, review and explain their terms
and help you evaluate how it fits your
goals.
Handling the details and keeping you informed
We will monitor the progress of the
transaction and keep you informed
throughout the entire transaction.
The Sale Process We will negotiate on your behalf to help you obtain the most favorable price and terms, and we will work on your behalf to successfully close the sale.
Once an offer comes in:
Negotiate price and terms
Pay attention to every detail
Order any tests, reports, or work that needs to be completed
Work With Settlement Agencies
Continual Check on Title Work, Surveys,
Attend closing with you to keep an eye out for any final, emergency details

Your Local Coldwell Banker Elite Resources Your Local Coldwell Banker Elite Resources 5 Offices Over 180 Agents #1 CB Affiliate in VA! Chairman's Circle

We Are Ready To Go To Work For You NOW!
Coldwell Banker Elite tradition of service
Backed by the extensive resources
and 100-year heritage of the premier
real estate organization.
Our local Coldwell Banker Elite offices
Benefit from the marketing expertise
of our team of dedicated
professionals.
My personal commitment
I will devote my energy to meeting
your needs, and keep you informed
throughout the transaction.
Your Local Coldwell Banker Elite Resources We are prepared to fulfill the promises in the Coldwell Banker Elite ® Seller Service Guarantee. Your satisfaction is our top priority.

Coldwell Banker Elite Results Realty
Chairman’s Circle!
#1 Coldwell Banker Affiliate in Virginia!
Over 180 Agents!
5 Offices
Servicing Prince William to Massaponax!
Your Local Coldwell Banker Elite Resources Serving the greater Anywhere, US market since 1950 with more than 180 qualified sales professionals.

Jennifer's Listing Presentation

by Jennifer Rathbun on Apr 17, 2009

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Jennifer’s Listing Presentation — Presentation Transcript