The Oregon Tourism Commission dba Travel Oregon is the official state agency charged with encouraging economic growth to enhance the quality of life in Oregon through a strengthened economic impact of tourism throughout the state.
A Destination Marketing Organization is an organization whose primary function is to attract visitors to its locale for the purpose of enhancing the local economy through purchase of room nights, food and beverage, retail items, transportation, visitor services, etc. In Oregon, local DMO’s work with their Regional Destination Marketing Organization (RDMO) to cooperatively leverage budgets, advertising, services, and information for the benefit of all tourism entities in the region.
Examples: Dallas Area Chamber of Commerce, Travel Salem, Travel Portland, Greater Newport Chamber of Commerce, Visit Bend, etc.
Oregon is divided into seven tourism regions. Each region has identified one Destination Marketing Organization (DMO) to act as its Regional Destination Marketing Organization (RDMO). The RDMO partners with Travel Oregon for the purpose of attracting visitors to their specific region.
For: New tourism projects that contribute to the development and improvement of local economies and communities throughout the state by means of enhancement, expansion and promotion of the visitor industry. Generation of overnight stay in your region by partnerships with other local tourism businesses is important.
One grant application per year
Funding request can be up to $10,000 (1 to 1 match required)
Minimum ask is $1,000
Competitive grant process
2011-12: Opens early June 2011; Applications Due August 2011
Two Pillar Marketing Strategy Fall ‘10 Spring ‘11 Culinary Outdoor Recreation Advertising Message: Position Oregon as a premiere foodie destination. Featured stories about Oregon chefs, vintners, brewers, chocolate/cheesemakers, fishermen, distillers, and ranchers Position Oregon as the travel destination for outdoor recreation. Media Strategy: Ads placed in environments that appealed to culinary tourists (savvy sophisticates) Ads placed in environments that reach outdoor enthusiasts who travel Promotion: Oregon Bounty Wanderfeast contest Oregon Adventurecation