Researching the millennial mind

Researching the Millennial Mind Why Research? 
Millennials See Things Differently, Dangerous to assume
http://millennialmarketing.com/2010/08/millennials-see-things-differently-are-you-listening/ Examples of how they are different Media Spirits Vanity Fair poll 
Need to understand culture to assure relevance
Changes fast Need to resonate Sears vs. Penney’s Apple vs. Mac Other example? 
Change fast
Growth of texting and communications styles Something else that has changed? How Research? 
Secondary research
Pew
Broad studies – MR. Youth, Edelman, Strawberry Frog
Industry verticals
Paid reports
Passive listening
Blogs, twitter, free tools
Netbase
Online surveys and focus groups
Civic Sciences – KIA, ARMY, Other example
Vogue, Corona
Online communities
Proprietary
Peanut labs
Our gen Y
Crowdsourcing and Co-creation

http://aconglomerationofruminations.blogspot.com	223
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Researching the millennial mind

by Carol Phillips on Nov 03, 2010

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